Vice President of Business Development

• Feb 2023 - Present

-I help Employer Benefits Brokers find innovative ways to improve the quality of their benefits while reducing their premiums. -Creating, administering, and implementing winning business development strategies that the company should pursue. -Identifying, evaluating, and conducting follow-up on sales leads to closing the deal. -Leading various marketing strategies like social media marketing, content marketing, cold calling, emailing, and other strategies to develop viable leads that can be converted to successful clients. -Representing the organization in various functions like conferences, showcases, and seminars to create awareness about organization products and generate potential leads. -Developing and nurturing relationships with various key strategic individuals like local leaders, key industry players, and strategic suppliers and financing organizations. -To oversee and implement the full sales cycle which involves market research, market analysis, pitching to various prospects, and client retention. -Tracking and reporting on the various marketing strategies to improve on the winning strategies, adjust the ineffective strategies, or change to a new strategy. -Establishing the sales metrics and goals for various players in the marketing department including the head of marketing, business development officers, and sales consultants. Show less

Corporate Sales Executive

• Dec 2019 - Feb 2023

I help brokers with Self-Funded Medical Health Plans. I help brokers with Self-Funded Medical Health Plans.

Senior Benefits Advisor

• Jan 2018 - Jan 2020

District Sales Manager

• Feb 2012 - Jan 2018

• #1 Salesperson within the Worksite Division 2012, 2015• #1 District Manager 2013, 2014, 2015• Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel.• Built relationships with senior level leadership and board members of school districts and hospitals as well as high-level state officials • Supervised team performance by establishing guiding sales principles for managing performance, establishing and prioritizing critical performance measures for all account sales reps; overseeing the equitable allocation of organization objectives across all sales channels, markets, and personnel; and ensuring all key sales and sales management associates are held accountable for all assigned results.• Provided leadership to the team, while fostering a culture of accountability, professional development, high-performance and ethical behavior• Positively impacted the performance of individual sales team members by implementing and managing field support tools, including training programs, productivity initiatives, account and territory planning methodologies and customer communication tools.• Developed sales forecasting tools and reporting/leads forecasting efforts among the team. Persistently followed up on forecast to ensure goals were met or exceeded on schedule.• Researched competitors to provide market intelligence to compete effectively and successfully• Planned and organized all sales meetings and sales training.• Prepared proposals, promotions and presentations for clients and prospects to persuade sales• Self-motivated, goal driven and creative with the ability to multi-task in a fast-paced environment.• Recruited, hired and on boarded entire sales team for the region Show less

Owner/Marketing Director

• May 2011 - Jun 2012

• Founded successful consulting service for marketing and advertising • Advised clients to develop advertising and branding solutions through website design, mobile design, email marketing, media buying, SEM, SEO, Pay Per Lead. • Strategized with clients to form marketing budgets and projects • Founded successful consulting service for marketing and advertising • Advised clients to develop advertising and branding solutions through website design, mobile design, email marketing, media buying, SEM, SEO, Pay Per Lead. • Strategized with clients to form marketing budgets and projects

Sr. Sales Executive

• Jun 2003 - Apr 2011

• Cable Ad Sales/Peak Performer 2004-2009 • Worked with production companies to develop advertising solutions for clients. (SEM/Pay-Per-Click, SEO, Pay-Per-Lead, Web-Banners, affiliate ads, Web-site design, Media/Broadcast & Cable ads, Billboards, Radio and Print.) • Researched competitors and develop strategies to obtain an increase of market share. • Refreshed company’s current branding through social media, SEO, SEM and advertisements which resulted in an increase overall ROI • Targeted prospective clients to sell advertising through cold calls, emails, networking events, leads and referrals • Gathered market information and research to support product development and marketing communications strategies. • Maintain Account lists and solicit new business • Prepare proposals, promotions and presentations • Develop and maintain relationships with agencies, partnerships and vendors to ensure client success • Exceeded sales targets and was a consistent top performer • Proficient in Novar and Strata media programs Show less

Vice-President and Co-Founder

• Jan 1999 - Jan 2003

• Founded HomePros Corporation to provide Handyman services to the general public and businesses: Revenue grew to over $500k per year at net margins of 25% • Conducted all training of franchisees with respect to estimation techniques, closing of sales, managing personnel, securing insurance, and investing in real estate for refurbishment purposes • Advised clients in all phases of business development including business plans, expansion plans, restructuring, marketing, product development, and finance. Client base includes franchisors, manufacturers, specialty retail, non-profits, and home improvement businesses. Some results have included growth rates of over 100% annualized revenue and 400% annualized profit growth. • Created strategic marketing planning for all franchises throughout the United States while overseeing the marketing budget • Traditional Media-Broadcast, Cable, Radio, Billboards, Print and Radio. • Interactive- Website design, SEM, SEO, PPL(Pay Per Click) • Social Media/Facebook/Twitter/Linked In/Blog/YouTube • E-mail Marketing • Gathered market information and research to support product development and marketing communications strategies. Show less