Heidi Graves

Food Systems and Environment Lead at University of Michigan Ross Social Venture Fund
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Location
Greater Detroit Area, US

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Experience

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Food Systems and Environment Lead
      • May 2020 - Present

    • Investment Associate
      • Sep 2019 - May 2020

    • Switzerland
    • Non-profit Organizations
    • 700 & Above Employee
    • MBA Consultant
      • Sep 2020 - Mar 2021

      • Conducted analysis of seafood processing waste across Africa; identified interventions toassist with waste valorization and reductions in the region

    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • MBA Marketing Intern - WinField United
      • Jun 2020 - Aug 2020

      • Developed and implemented launch strategy for refreshed $1.2B farmer loyalty program;expected to drive $60M in additional sales through enhanced digital tools• Rolled out new program through virtual trainings to 185 sales team members, strengtheningcommunication on customer value proposition and competitive positioning of program

    • United States
    • Wholesale Building Materials
    • 700 & Above Employee
    • MBA Consultant
      • Mar 2020 - May 2020

      • Designed go-to-market strategy for horticultural supply brand in the hydroponics market• Conducted 22 interviews with stakeholders to determine grower needs, competitive landscape, and market size

    • United States
    • International Trade and Development
    • 300 - 400 Employee
    • Communications Officer
      • Jan 2018 - Jul 2019

      • Devised communications strategy for a $32.6 million horticulture project in Rwanda, resultingin increased agricultural production and improved nutrition for 560K households• Managed redesign of corporate website, including user testing, content development, andinternal stakeholder reviews• Led execution of corporate communications for agricultural development projects in 17countries, developing tools and processes to more effectively demonstrate donor impact• Developed… • Devised communications strategy for a $32.6 million horticulture project in Rwanda, resultingin increased agricultural production and improved nutrition for 560K households• Managed redesign of corporate website, including user testing, content development, andinternal stakeholder reviews• Led execution of corporate communications for agricultural development projects in 17countries, developing tools and processes to more effectively demonstrate donor impact• Developed and executed high caliber trainings, equipping staff globally with skills to become stronger storytellers, gain greater media traction, and ensure compliance with donor regulations Show more Show less

    • South Africa
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Communications Officer
      • May 2016 - Jan 2018

      • Drove communications support of 21 projects executing market-driven solutions toenvironmental and social challenges in East Africa• Spearheaded production of final report analysis of public-private partnership that increasedcompetitiveness of the African food processing sector and expanded local communities'access to nutritious foods• Analyzed monitoring and evaluation data in project quarterly reports; reduced errors,improved review process, and identified… • Drove communications support of 21 projects executing market-driven solutions toenvironmental and social challenges in East Africa• Spearheaded production of final report analysis of public-private partnership that increasedcompetitiveness of the African food processing sector and expanded local communities'access to nutritious foods• Analyzed monitoring and evaluation data in project quarterly reports; reduced errors,improved review process, and identified opportunities to improve project implementation• Facilitated in-country stakeholder retrospective workshops to identify project learnings andactionable tactics for future improvement; formalized and rolled out to additional projects Show more Show less

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Field Communications Fellow
      • Jul 2015 - Jun 2016

      • Executed East Africa-based content strategy, including writing weekly articles, producingmarketing videos, and driving social media• Implemented internal educational trainings for 90 East African colleagues which increasedlocally produced content, creating higher-quality donor deliverables

    • United States
    • Design Services
    • 1 - 100 Employee
    • Community Manager & User Researcher
      • Jun 2014 - Aug 2015

      • Informed product development by conducting over 150 user interviews and communicatingresearch findings across product, design, and engineering teams, resulting in a seamless end-to-end experience for users and reduced churn rates of new users

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Community Manager
      • Jan 2014 - Jul 2015

      • Oversaw support services for online community of 180M users through email, social media,and online help desk, achieving 92% satisfaction rating from customers• Managed Delta Force, a cross-functional team dedicated to user support, maintaining anaverage customer response time of 45 seconds

    • United States
    • Technology, Information and Internet
    • Community Support & Social Media Intern
      • Aug 2013 - Jan 2014

      • Assisted with outbound communication to Kiva’s lender community to enrich interactions with users. • Managed Kiva's social media presence by creating customized text, using enticing photos, and sharing articles relevant to the Kiva lender base.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Program Support Intern
      • Sep 2013 - Dec 2013

      • Assisted with mentor recruitment, coordinate student apprenticeships, and facilitate transportation, safety, and supervision.• Utilized Salesforce to manage student, parent, and mentor data.• Provided hands-on support for students to ensure success in the program and to encourage educational and career goal-setting.

    • Research Assistant
      • Dec 2012 - Sep 2013

      • Transcribed interviews of Ghanaians working at the Volta Aluminum Limited Company (VALCO) for Professor Stephan Miescher’s research on the Volta River Project in Ghana.

    • Peer Advisor
      • Sep 2012 - Jun 2013

      • Helped students select programs that fit their academic goals, financial status, and personal objectives.• Promoted the program by crafting social media campaigns, writing short articles for UCSB newsletters, organizing community outreach events, creating advertisements for campus and the surrounding town of Isla Vista, and presenting for as many as 800 students at clubs and in classrooms.

Education

  • University of Michigan - Stephen M. Ross School of Business
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  • University of Michigan- School for Environment and Sustainability
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  • UC Santa Barbara
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  • University of Ghana, Legon
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Community

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