Heidi Cuca
Senior Account Executive | Huskers Athletic Partners at Playfly Sports Properties- Claim this Profile
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Bio
Experience
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Playfly Sports Properties
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Executive | Huskers Athletic Partners
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Jan 2023 - Present
Connecting corporate brands to our beloved and world wide Husker fan base for engaging marketing campaigns and unique fan experiences. Connecting corporate brands to our beloved and world wide Husker fan base for engaging marketing campaigns and unique fan experiences.
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University of Nebraska-Lincoln
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United States
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Higher Education
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700 & Above Employee
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Senior Account Executive | Huskers Athletic Partners
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Mar 2021 - Feb 2023
Gratified and grateful to come full circle to work for my alma mater's athletic department and to deliver brand impressions that only the Huskers can create. There is No Place Like Nebraska! Gratified and grateful to come full circle to work for my alma mater's athletic department and to deliver brand impressions that only the Huskers can create. There is No Place Like Nebraska!
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LEARFIELD
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United States
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Spectator Sports
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700 & Above Employee
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Senior Manager - Business Development
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Sep 2016 - Mar 2021
It is my endeavor to harness the emotional connection of the World-Wide Huskers Fan Base to deliver engaging marketing strategies for local, regional, national and international brands. Utilizing the contracted multi-media rights of the University of Nebraska Athletic Department and of Pinnacle Bank Arena, we deliver unique brand awareness through venue signage, game-day activations, tickets and hospitality, radio, tv, streamed broadcasting, digital and social, print and intellectual property offerings. July 2018 - Gratified to join the 100% Club individually and as a team to reach and exceed our sales goal prior to the kickoff of the football season. There really is No Place Like Nebraska! January 2020 - Recognized as a member of the Chairman's Club for securing $300k+ in New Business and exceeding sales goal 105%. September 2020 - Serve as a member of the BEast Region Diversity, Equity and Inclusion Working Group. October 2020 - Regional Recognition (Team Chip) for "showcasing exceptional teamwork, selflessness, the true embodiment of being a team player. Show less
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NP Dodge Lincoln
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United States
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Real Estate
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1 - 100 Employee
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Residential Realtor
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Mar 2016 - Nov 2018
In Active Status In Active Status
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Husker IMG Sports Marketing
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Lincoln, Nebraska Area
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Senior Account Executive
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Sep 2012 - Oct 2015
• Responsible for all aspects of corporate sponsorship sales, including: Prospecting new business and potential partners; developing and pitching sponsorship packages designed to meet clients’ needs; closing new business; fulfilling advertising/sponsorship packages in order to obtain established individual and property sales goals. • Managing certain inventory aspects of the operation, including: Coordinating with other sales executives, broadcast team on inventory availability and coordinating with University Athletic and Pinnacle Bank Arena staff. • Conduct all aspects of customer service and client relationship building, including: Cultivating relationships with current and prospective sponsors and entertaining existing and new sponsors during hospitality and athletic events. • 2014 Highlights: o Southwest Region Top 10 Seller Achieved 99% of seven-figure goal. Southwest Region includes Arkansas, Baylor, Houston, Kansas, Nebraska, Pinnacle Bank Arena, Red River Showdown, Rice, TCU, Texas, Tulane, UTEP. o Recognized for selling a nationwide Top 10 deal exceeding $100,000 the week of September 9th, 2014. o Upsold a one-year $30,000 radio account to a $300,000 multi-media three-year contract. Show less
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Bryan Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Major Giving Officer
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Aug 2010 - Sep 2012
• Manage a portfolio of approximately 150 annual major and principal donors; develop strategies and approaches to generate desired levels of giving; utilize fundraising software and internet programming to conduct research for successful prospecting; continuously build relationships with private and corporate foundations to solicit gifts of $10,000 or more for capital campaigns, programs, grants, and planned giving programs. • Plan and direct a major gifts sponsorship program to stimulate new business and incorporate giving into special events, create and deliver associated recognition benefits. Show less
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Arbor Day Foundation
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United States
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Non-profit Organizations
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100 - 200 Employee
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Vice President and Director of Partnership Development
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Oct 2007 - Nov 2009
• Lead and manage all aspects of the Arbor Day Foundation’s Development Department, including planned gifts, major gifts, endowment, grants and corporate partners to generate millions of dollars in donations to support the global mission of the Foundation. • Oversee the department’s $11 million annual budget and monitor the performance and professional development of the staff. • Serve as a member of the seven-person Executive Team to execute the objectives and strategic planning of the entire organization of 250 employees and a $43 million dollar budget. • Cultivate relationships with foundations and government agencies, and coordinate such work with in-house program leaders, to generate support for Foundation programs. • Cooperate with the Direct Marketing and Member Services Departments to optimize the fundraising potential of the Foundation’s 900,000 members. Show less
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Nebraska Children and Families Foundation
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United States
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Non-profit Organizations
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1 - 100 Employee
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Development Officer
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Oct 2006 - Sep 2007
• Direct and execute the fundraising activities of the foundation; including private and corporate gifts, planned gifts and securing matching gifts for public and private grant applications. • Plan and execute special events to create awareness and generate funding for programs. • Develop and promote a positive image and good public relations for the foundation with donors, board members, corporations, communities and government entities. • Direct and execute the fundraising activities of the foundation; including private and corporate gifts, planned gifts and securing matching gifts for public and private grant applications. • Plan and execute special events to create awareness and generate funding for programs. • Develop and promote a positive image and good public relations for the foundation with donors, board members, corporations, communities and government entities.
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Osborne for Governor
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Lincoln, Nebraska Area
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Statewide Field Director
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Sep 2005 - May 2006
• Responsible for the statewide organizational and grassroots political plan for Rep. Tom Osborne’s primary campaign for Governor of Nebraska. • Secured and coordinated volunteer leadership (129 chairpersons) in all 93 counties of the state. • Supervised activities of three Field Directors organized according to Congressional Districts. • Served as campaign liaison with news media, election officials, vendors, donors, political parties and committees; organized rallies, questionnaires, schedules and fund-raisers. • Implemented an internship program for undergraduate college students. Show less
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University of Nebraska-Lincoln
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United States
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Higher Education
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700 & Above Employee
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Assistant Athletic Director Marketing
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Aug 1992 - Mar 2005
• Managed daily operations, budget and staff of Marketing Office to cultivate interest and sponsorship revenue for the Department of Athletics – Maximum annual revenue exceeded $3.2 million in 2001. • Conceptualized and materialized the first exclusive telecommunications sponsorship for the department, valued at $10 million. This sponsorship provided funding to complete the baseball complex and replay boards in Memorial Stadium and Devaney Sports Center. • Oversaw creation and implementation of marketing plans for all 23 varsity sports. • Responsible for prospecting, selling, implementing and maintaining 100 different sponsorship, program ad sales and coaches’ television shows accounts. • Served as member of the senior administrative staff to make policy decisions for the Athletic Department of 215 full-time employees. • Coordinated and supervised pregame, halftime and post-game activities for all sports. • Scripted the integration of instant replay boards, media timeouts, cheerleaders, band, flyovers, fireworks, public address announcements and scoreboards. • Named 2003 Marketer of the Year by American Marketing Association’s Lincoln Chapter. • Led marketing team that won Marketing Campaign of the Year Award in 1998. Show less
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State of Nebraska
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Government Administration
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700 & Above Employee
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Legislative Aide for State Senator Edward J. Schrock
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Jan 1991 - Jun 1991
• Served as primary aide to the Senator, which involved writing, public relations, constituent services and office management. • Summarized quantitative and qualitative research for proposed and pending legislation. • Acted as liaison to resolve constituent problems. • Readied legislation for hearings, including statements of intent, organizing supporters to testify and negotiating and preparing necessary amendments. • Served as primary aide to the Senator, which involved writing, public relations, constituent services and office management. • Summarized quantitative and qualitative research for proposed and pending legislation. • Acted as liaison to resolve constituent problems. • Readied legislation for hearings, including statements of intent, organizing supporters to testify and negotiating and preparing necessary amendments.
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Governor Orr Committee
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Lincoln, Nebraska Area
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Special Assistant to the Governor
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Aug 1990 - Jan 1991
• Assisted Governor with writing, public relations, constituent services, press personnel, logistics and special events. • Authored briefing papers and summarized issues for the Governor. • Developed Campaign Strategy Notebook and raised funds to underwrite cost of project. • Rejuvenated and implemented the “Friends of Kay Orr” project which involved 23,000 people. • Assisted Governor with writing, public relations, constituent services, press personnel, logistics and special events. • Authored briefing papers and summarized issues for the Governor. • Developed Campaign Strategy Notebook and raised funds to underwrite cost of project. • Rejuvenated and implemented the “Friends of Kay Orr” project which involved 23,000 people.
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National Bank of Commerce
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Lincoln, Nebraska Area
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Public Relations and Sales Specialist
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Dec 1987 - Aug 1990
• Coordinated public relations activities for the fifth largest bank in Nebraska. • Organized staff, authored marketing plans, outlines and correspondence; collaborated with the Director of Marketing and an advertising agency to produce direct mail, print media and invitations to high profile marketing initiatives. • Coordinated public relations activities for the fifth largest bank in Nebraska. • Organized staff, authored marketing plans, outlines and correspondence; collaborated with the Director of Marketing and an advertising agency to produce direct mail, print media and invitations to high profile marketing initiatives.
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Education
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University of Nebraska-Lincoln
Bachelor of Science (B.S.), Agriculture Business -
American University
Political Science and Government, Summer Internship Class -
Larabee School of Real Estate