Heidi Wilson, MBA
Business Development Manager at BSM Partners- Claim this Profile
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Topline Score
Bio
Credentials
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1st Place Team
Marketplace Simulations - Innovative Learning Solutions, Inc.Jun, 2021- Nov, 2024 -
Certificate of Completion
Marketplace Simulations - Innovative Learning Solutions, Inc.Jun, 2021- Nov, 2024 -
Top 10% worldwide
Marketplace Simulations - Innovative Learning Solutions, Inc.Jun, 2021- Nov, 2024 -
Action Selling
Action SellingMay, 2021- Nov, 2024 -
Developing Your Emotional Intelligence
LinkedInApr, 2018- Nov, 2024 -
Leadership Foundations
LinkedInNov, 2017- Nov, 2024 -
Transitioning from Manager to Leader
LinkedInOct, 2017- Nov, 2024
Experience
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BSM Partners
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United States
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Food and Beverage Services
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1 - 100 Employee
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Business Development Manager
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May 2020 - Present
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Business Development Manager
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Mar 2020 - Sep 2021
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Outward Hound
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United States
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Manufacturing
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1 - 100 Employee
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Senior Product Line Manager
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May 2019 - Feb 2020
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Chewy
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United States
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Retail
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700 & Above Employee
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Director of Product Development,
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Jun 2016 - Apr 2019
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Cool Springs International, LLC
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United States
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Food and Beverage Manufacturing
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1 - 100 Employee
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Research & Development Manager
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Nov 2014 - Apr 2016
Technical • Formulated dehydrated formulas that deliver a first to market product concept for a Japanese customer to help build sales in a growing pet specialty market• Drove development on a new kibble with meat and vegetable inclusions; increased Taiwanese customer’s holistic and grain free product portfolio to an expanding market by 50%• Developed 6-month testing plan on kibble that cut kibble fat blooming complaints in the Philippines resulting in estimated cost savings of over $50,000 annually• Organized new process for handling bag breakage issues with co-manufacturer that resulted in cost savings on labor costs Quality • Managed the quality complaint process from initial complaint receipt to final report • Supported factory operators during production to improve knowledge of product and quality parameters• Responsible for communication of all customer related complaints • Reduced complaint response time from 30+ days to 14-21 days
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Product Development Scientist
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Jun 2011 - Nov 2014
Innovation • Developed and executed wet cat relaunch project consisting of 21 new grain free formulas • Focused on natural pet nutrition through the use of 100+ natural ingredients in both dry and wet product formulation including animal proteins, vegetable proteins, fruits• Delivered a dry and wet grain free dog food project from concept to commercialization• Relaunched 6 grain-free dry dog products using alternate carbohydrate sources, delivering approx. $100k cost savings Sales • Conducted sales follow along to 3 national accounts and 2 Independent stores to determine gaps in sales communication of technical background on existing and upcoming launches• Presented at the national sales conference to deliver technical training to 150+ sales team members on product formulation strategy and key product attributes International • Coordinated parallel launches between US and Japan for 6 grain free dry dog formulas • Conducted 10+ product showcase cuttings with Japan and Canadian Sales and R&D teams • Supported the bilingual packaging harmonization for 25+ products in English and FrenchTechnical • Performed kitchen trials on mineral interactions with meat proteins in wet cat products• Generated a new concept for improving canned cat food palatability through product texture • Conducted heat pen studies on can sizes to determine appropriate thermal processing conditions of wet products• Finalized finished product and processing specifications based upon data pulled from trials• Performed plant trials on 2 alternative carbohydrate sources for use in grain free dry kibbleTeam • Initiated project management responsibilities that include timeline generation, critical path assessment, risk management, and quality management processes • Stimulated strong synergy and coordination skills between cross-functional teams
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Big Heart Pet Brands
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Consumer Goods
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700 & Above Employee
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Food Technologist
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Jun 2009 - Jun 2011
• Developed semi-moist and baked dog snacks under the Canine Carryout’s, Snausage’s, and Milk Bone brand platforms• Commercialized new product line extensions of Snausage’s from pilot plant scale up to production• Researched the palatability of vitamins and minerals to better understand how they effect acceptance of finished product• Interacted with suppliers on a daily basis in order to ensure test ingredients were meeting project targets • Conducted a market analysis of biscuit, semi-moist, and crunchy within the dog and cat treats market to create a competitive benchmark
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Conagra Brands
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United States
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Food and Beverage Services
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700 & Above Employee
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Intern
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May 2008 - Aug 2008
• Formulated frozen prototype meals for consumer testing that were tested and considered for a 2009 launch• Tested product concept at a product experience program for consumers• Integrated consumers feedback into product development process • Formulated frozen prototype meals for consumer testing that were tested and considered for a 2009 launch• Tested product concept at a product experience program for consumers• Integrated consumers feedback into product development process
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Intern
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May 2007 - Aug 2007
• Collaborated In the creation of new beverage concepts; nutrition, carbonated, still and alcohol beverages, as well as juices and flavored waters• Trained in descriptive paneling which included descriptive, visual, organoleptic, and taste • Collaborated In the creation of new beverage concepts; nutrition, carbonated, still and alcohol beverages, as well as juices and flavored waters• Trained in descriptive paneling which included descriptive, visual, organoleptic, and taste
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Education
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Purdue University Global
Master of Business Administration - MBA, Project Management -
Purdue University
Bachelor, Science Food Science