Heidi Speranza
VP Merchandising & Planning at Aerosoles- Claim this Profile
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Bio
Sarah Alhadithi
As one of Heidi's Managers for Donald J Pliner for the past 6 years we had a great partnership. I have benefited from her expertise in merchandising, product knowledge and her management style. I really enjoyed working and learning from her and she really knew how to push me to achieve my long term goals. She not only was a great boss but she truly cared about each and everyone of my team members.
Sarah Alhadithi
As one of Heidi's Managers for Donald J Pliner for the past 6 years we had a great partnership. I have benefited from her expertise in merchandising, product knowledge and her management style. I really enjoyed working and learning from her and she really knew how to push me to achieve my long term goals. She not only was a great boss but she truly cared about each and everyone of my team members.
Sarah Alhadithi
As one of Heidi's Managers for Donald J Pliner for the past 6 years we had a great partnership. I have benefited from her expertise in merchandising, product knowledge and her management style. I really enjoyed working and learning from her and she really knew how to push me to achieve my long term goals. She not only was a great boss but she truly cared about each and everyone of my team members.
Sarah Alhadithi
As one of Heidi's Managers for Donald J Pliner for the past 6 years we had a great partnership. I have benefited from her expertise in merchandising, product knowledge and her management style. I really enjoyed working and learning from her and she really knew how to push me to achieve my long term goals. She not only was a great boss but she truly cared about each and everyone of my team members.
Experience
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Aerosoles
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United States
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Retail
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100 - 200 Employee
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VP Merchandising & Planning
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May 2019 - Present
* Lead the product development of seasonal collections with strategic line plans that align with the company’s financial goals and branding initiatives * Direct the planning and execution of annual financial budgets to maximize sales, margins, and inventory management* Create tactical sales and marketing plans for daily operation of ECOM and Wholesale businesses * Lead the product development of seasonal collections with strategic line plans that align with the company’s financial goals and branding initiatives * Direct the planning and execution of annual financial budgets to maximize sales, margins, and inventory management* Create tactical sales and marketing plans for daily operation of ECOM and Wholesale businesses
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Vice President Direct to Consumer
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Apr 2012 - Apr 2018
Led all aspects of direct to consumer merchandising including the following:* Merchandising and product development of men’s and women’s footwear and accessories for specialty stores and Ecommerce* Branding, Marketing and Visual merchandising * Managed social content team * Annual budgets * Planning and allocations* Store operations including systems, store level profit / loss, creating an upscale and unique brand experience* Conceived real estate strategy and directed negotiations on new deals and renewals. * Lead store design process with outside Architect for two successful store openings in “A” locations within first year. * Partnered with branding company to evolve and modernize the brand image and upgrade all aspects of marketing accordingly including packaging, collateral, web imagery and content*Oversee ad campaign shoots including concept, product selection, model selection, and styling.
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Camuto Group
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Apparel & Fashion
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200 - 300 Employee
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SVP Retail and E Commerce
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Jan 2008 - Mar 2012
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Nine West Group
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Retail Apparel and Fashion
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400 - 500 Employee
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EVP Retail
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Aug 1993 - Oct 2007
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Education
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1983 - 1987
SUNY Albany
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state
Community
