Heidi Rus
Managing Director at Everest- Claim this Profile
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Bio
Credentials
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Ads manager basics
MetaFeb, 2023- Nov, 2024 -
Digital marketing landscape
MetaFeb, 2023- Nov, 2024 -
From business goals to ad objectives
MetaFeb, 2023- Nov, 2024 -
Standard – CPR / AED / First-Aid Certification Course
American Red CrossJun, 2019- Nov, 2024
Experience
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Everest
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United States
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Information Technology & Services
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1 - 100 Employee
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Managing Director
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May 2022 - Present
Engaging with executives from diverse industries, strategizing comprehensive business development plans, collaborating with partners and internal teams to innovate product concepts and use cases aimed at boosting revenue. Managing of contracts with legal expertise to forge lasting partnerships. Additionally, designing effective fundraising campaign strategies and representing Everest at global Technology, Business, Economy, and Family Office conferences across various regions world wide is a huge portion of the job. Cultivating strong relationships with investors, C-suite executives and other influential pillars of the community with the goal to involve them with the company's portfolio companies and beyond. Show less
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PepsiCo
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United States
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Food and Beverage Services
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700 & Above Employee
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West Division Tier 1 Activation Lead
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Jun 2021 - May 2023
Enhance Rockstar Energy and Mountain Dew Energy's visibility in affiliate CPG verticals. Manage Tier 1 events across US regions, handle full XLS reporting cycle. Coordinate communication, record keeping, and staff training. Analyze SWOT in key markets, collaborate on Gold Star campaigns. Lead 20+ staff during activations like Country Thunder Arizona. Generate post-event reports for upper management, build relationships for future collaborations. Research and craft targeted PowerPoints for city-specific events based on brand strengths and weaknesses. Show less
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Pedalheads Bike Camps Inc.
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Canada
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Wellness and Fitness Services
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100 - 200 Employee
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Site Manager
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May 2019 - Sep 2020
Effectively directed and mentored a team of 25 staff, overseeing the well-being of over 100 campers weekly. I coordinated logistics for COVID-19 screenings, enforced government regulations, and managed conflict resolution, ensuring a safe environment. I provided continuous training, maintained detailed records, handled administrative tasks including performance reviews, payroll, and schedules, and improved customer satisfaction by analyzing weekly surveys. Effectively directed and mentored a team of 25 staff, overseeing the well-being of over 100 campers weekly. I coordinated logistics for COVID-19 screenings, enforced government regulations, and managed conflict resolution, ensuring a safe environment. I provided continuous training, maintained detailed records, handled administrative tasks including performance reviews, payroll, and schedules, and improved customer satisfaction by analyzing weekly surveys.
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Alpha Gamma Delta
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United States
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Non-profit Organization Management
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300 - 400 Employee
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Programing chair
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Nov 2018 - Dec 2019
Conceptualized a campaign focused on mental health education Constructed a detailed incentive program to increase event attendance to 80% or higher and achieved a 96% attendance average Planned events with guest speakers to foster skill development amongst members Conceptualized a campaign focused on mental health education Constructed a detailed incentive program to increase event attendance to 80% or higher and achieved a 96% attendance average Planned events with guest speakers to foster skill development amongst members
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Agricultural Development Group Inc.
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Eltopia, Washington, United States
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Researcher
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Jun 2015 - Aug 2017
Responsible for running a variety of government funded scientific trials in place of ADG Inc. owner Alan Schreiber Executed research experiments to aid in the discovery of new findings for organic pesticides and fertilizers Used scientific microscopes, brix’s, scales, pest vacuum’s and more to find Psyllids and measure glucose levels in plants Responsible for running a variety of government funded scientific trials in place of ADG Inc. owner Alan Schreiber Executed research experiments to aid in the discovery of new findings for organic pesticides and fertilizers Used scientific microscopes, brix’s, scales, pest vacuum’s and more to find Psyllids and measure glucose levels in plants
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Education
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Washington State University
Bachelor's degree, Marketing/Hospitality Business Management -
Florence University of the Arts
Bachelors in Marketing/Hospitality Business Management, International Business/Marketing