Experience

Attractor

• Australia
• Market Research
• 1 - 100 Employee

• Client Director

  • Mar 2013 - Present

  9 Strategic's vision is to transform businesses through marketing capability. My role is to help businesses connect and align marketing strategy to business strategy. The application of the 9 Boxes™ to your business planning enables delivery of consistently outstanding business and revenue outcomes through your marketing strategy. Specialties: Market research and analysis Connecting marketing strategy to deliver revenue and reputation Strategic branding and positioning Project management Strategic content and digital marketing initiatives Measurement and uses of metrics for ROI Aligning marketing to support sales process and pipeline with lead generation initiatives Show less



Challenge-Change-Deliver

• Brisbane, Australia

• Strategic Marketing Consultant

  • Feb 2012 - Present

  Challenge-Change-Deliver understands business. We understand and ask questions about your objectives, 'Challenge' your strategy and performance. We ask whether your marketing is effective and aligned to your strategy, and delivering measurable value and supporting business goals. Working with and mentoring teams we are able to build effective, efficient marketing strategies and processes that enable businesses to implement the 'Change' which will support and enable growth objectives. Sustainable 'Delivery' is most important, we support and ensure the effective implementation. We reviewing and measure results, closing the loop and ensuring continuous improvement and success. Show less



Riot Studio

• Dubai

• Business Owner

  • Jan 2009 - Feb 2013

  Riot Studio has set a benchmark for inspirational lifestyle, commercial and studio photography for a number of property development and real estate brands in the Middle East. It is the go-to studio for corporate imagery. Riot Studio has set a benchmark for inspirational lifestyle, commercial and studio photography for a number of property development and real estate brands in the Middle East. It is the go-to studio for corporate imagery.



Emaar Hospitality Group

• United Arab Emirates
• Hospitality
• 700 & Above Employee

• Senior Marketing Manager

  • Feb 2006 - Jul 2008

  Emaar Hospitality Group (EHG) is the hospitality subsidiary of Emaar Properties PJSC a global conglomerate what owns and manages a diversified portfolio of hospitality assets such as hotels, serviced residences, golf resorts, a polo and equestrian club, recreation clubs, restaurants and yacht club. As Senior Marketing Manager for the group my achievements included: Development of new brands and strategic brand marketing and communication strategies for three world renowned golf courses, Dubai Marina Motor Yacht Club, The Dubai Polo and Equestrian Club, Nuran Serviced Residences, Hayya Health Clubs, Nuran Serviced Residences and The Address Hotel Group. Project management and execution of budgets, communications and marketing programs. Brand ambassador tasked with ensuring internalisation of the brand values and personality and ensuring consistency, and delivery of the brand promise. Launch of strategic and segmented channel activities and membership incentives and creation of a centralised database and concepts for EHG loyalty program. Collaboration with the Giorgio Armani team for the brand development of the Armani Hotel in Dubai. Analysis of cross-selling opportunities and synergies amongst leisure clubs and devised brand campaigns for seasonal business to drive revenue, membership and occupancy. Engagement of partnerships and sponsorship alliances with Department of Tourism, Tour Operators, Emirates Airlines, Skywards and Visa. Show less



Emaar

• United Arab Emirates
• Real Estate
• 700 & Above Employee

• Senior Marketing Manager

  • Sep 2004 - Feb 2006

  Emaar Group PJC is a pioneering property and community development in the Middle East region. In Dubai it spearheaded innovative projects that forever changed the face of Dubai and its position on the global stage. As Senior Marketing Manager my achievements have included: Brand development and brand marketing strategy for the Burj Khaleefa and precinct master-plan development, the Emirates Hills, Dubai Marina Residential Apartments, and Green Communities Master Plan Development. Show less



Sony

• Entertainment Providers
• 700 & Above Employee

• Marketing Manager – Professional Display Products ME and Africa

  • Jan 1998 - Mar 2004

  Sony Broadcast and Professional are the high-end, business solutions division of Sony Consumer. The Dubai office is the regional headquarters for the Middle East and Africa and responsible for the appointment and management of its sales partners and channel distributors throughout the region. Achievements include: Development and implementation of a channel marketing strategy that resulted in 71% growth in turnover over a two year period. Strategic channel and partner development for distributors and agents across the Middle East to achieve a regional sales budget of US$11.5M. Growth of Sony plasma and projector market share to achieve top sales in the region. Demonstrating creativity in conceptualising and visualising new retail marketing and merchandising ideas. Proactive implementation and communication so as to execute corporate brand communication strategy by liaison with Europe and Japan HQ marketing and communication teams. Show less