Experience

Area 23

• United States
• Advertising Services
• 500 - 600 Employee

• VP, Account Director

  • Mar 2021 - Present

  Leading client accounts for Eli Lilly oncology brands Cyramza and Verzenio within the agency, with overall responsibility for the client agency relationship. Working with agency team leads to examine client briefs by challenging and asking questions, to develop communications briefs that meet business needs in an effective and accountable way. Parterning with Strategy & Creative in writing inspirational creative briefs and going on to direct the strategic development of creative work… Show more Leading client accounts for Eli Lilly oncology brands Cyramza and Verzenio within the agency, with overall responsibility for the client agency relationship. Working with agency team leads to examine client briefs by challenging and asking questions, to develop communications briefs that meet business needs in an effective and accountable way. Parterning with Strategy & Creative in writing inspirational creative briefs and going on to direct the strategic development of creative work, presenting and selling this effectively to clients. Ensuring the profitability and growth of client accounts. Managing the work, performance and professional development of team members. Reporting key financial and team data to the agency’s senior leadership and finance departments. Show less Leading client accounts for Eli Lilly oncology brands Cyramza and Verzenio within the agency, with overall responsibility for the client agency relationship. Working with agency team leads to examine client briefs by challenging and asking questions, to develop communications briefs that meet business needs in an effective and accountable way. Parterning with Strategy & Creative in writing inspirational creative briefs and going on to direct the strategic development of creative work… Show more Leading client accounts for Eli Lilly oncology brands Cyramza and Verzenio within the agency, with overall responsibility for the client agency relationship. Working with agency team leads to examine client briefs by challenging and asking questions, to develop communications briefs that meet business needs in an effective and accountable way. Parterning with Strategy & Creative in writing inspirational creative briefs and going on to direct the strategic development of creative work, presenting and selling this effectively to clients. Ensuring the profitability and growth of client accounts. Managing the work, performance and professional development of team members. Reporting key financial and team data to the agency’s senior leadership and finance departments. Show less



GSW, powered by Syneos Health

• United States
• Advertising Services
• 200 - 300 Employee

• Account Director

  • Apr 2014 - Mar 2021

  • 25-30% Scope buy-up for 3 consecutive years (2018, 2019, 2020) for the Amgen Nephrology portfolio of brands • Secured over $1 million in new Amgen business in 2019, 2020 • GSW Amgen Nephrology team recognized in 2019 as “gold-standard” for financial management of scopes, estimates and timelines • Client management lead on the agency's largest new product launch for Lilly’s Trulicity diabetes injectable, and personally requested by client to lead a product re-launch for Lilly’s… Show more • 25-30% Scope buy-up for 3 consecutive years (2018, 2019, 2020) for the Amgen Nephrology portfolio of brands • Secured over $1 million in new Amgen business in 2019, 2020 • GSW Amgen Nephrology team recognized in 2019 as “gold-standard” for financial management of scopes, estimates and timelines • Client management lead on the agency's largest new product launch for Lilly’s Trulicity diabetes injectable, and personally requested by client to lead a product re-launch for Lilly’s Erbitux oncology campaign • Developed the strategy, structure and creative vision for Lilly Oncology’s “One Million ALIMTA Patients” worldwide corporate communications PR event • Cross-functional team manager for creative development and approval process of more than 100 Lilly Oncology portfolio deliverables at two separate World Conference on Lung Cancer congresses Serve as linchpin for team, bridging accountability for executional excellence and strategic alignment. Lead client and agency teams in key strategic meetings for brand planning, market research, and workshops to help shape brand vision. Responsible for leading and developing a client management team, including Senior Account Executives and Account Supervisors. Fiscally responsible for developing scopes of work, contributing to monthly forecasts and advising on staffing. Serve as primary agency contact for brand strategy lead and brand associates. Current initiatives include:  Creation and implementation of advertising strategies, programs and initiatives for U.S. and Global HCP audiences  Lead agency team in the development and execution of tactics that position, communicate and promote pharma products  Meet regularly with key sales force members to identify key barriers and brainstorm solutions  Attend ad boards and market research with HCPs to gather continuing customer insights  Travel to various trade shows and other customer events for competitive monitoring and market understanding

• Account Supervisor

  • Apr 2010 - Apr 2014



Sussman/Sikes

• Southfield, MI

• Account Supervisor

  • Oct 2009 - Apr 2010

  As account lead for lucrative Art Van Furniture account, expertly managed all steps throughout the creative and production process for weekly broadcast campaigns that supported high-energy sales events. Oversaw the coordination and execution of all high-profile public relations projects, charity programs and special events. Served as primary liaison and central point of contact between all Art Van clients and agency staff. As account lead for lucrative Art Van Furniture account, expertly managed all steps throughout the creative and production process for weekly broadcast campaigns that supported high-energy sales events. Oversaw the coordination and execution of all high-profile public relations projects, charity programs and special events. Served as primary liaison and central point of contact between all Art Van clients and agency staff.



Doner

• United States
• Advertising Services
• 300 - 400 Employee

• VP Project Manager, Design Group

  • Aug 2007 - Apr 2009

  As strategic and business leader, skillfully managed and developed a staff of 15 designers and writers, specializing in collateral communications for all company brand and retail clients. Including Dow Corning, The UPS Store, La-Z-Boy, Coca Cola and Minute Maid. Pursued and developed new business from within and outside the agency. Assessed the needs of account and creative teams to determine the scope and creative breadth of their projects, including production schedule. Stewarded the… Show more As strategic and business leader, skillfully managed and developed a staff of 15 designers and writers, specializing in collateral communications for all company brand and retail clients. Including Dow Corning, The UPS Store, La-Z-Boy, Coca Cola and Minute Maid. Pursued and developed new business from within and outside the agency. Assessed the needs of account and creative teams to determine the scope and creative breadth of their projects, including production schedule. Stewarded the campaign strategy, guiding the creative from concept development through final production.

• VP Account Director

  • 2000 - Aug 2007

  As lead account manager, supervised a team of account executives and served as the integral agency liaison and primary client contact. Proficiently managed national brand and retail advertising campaigns, sweepstakes, promotions and high-profile public relations events. Coordinated clients and agency planning team meetings to explore and draft project strategic direction. Led agency media and creative teams in delivering client message to target audience, on time and on… Show more As lead account manager, supervised a team of account executives and served as the integral agency liaison and primary client contact. Proficiently managed national brand and retail advertising campaigns, sweepstakes, promotions and high-profile public relations events. Coordinated clients and agency planning team meetings to explore and draft project strategic direction. Led agency media and creative teams in delivering client message to target audience, on time and on budget.  Strategized, created concepts, tested and launched “The New Look of Comfort” re-positioning campaign for La-Z-Boy furniture, including national television, national print, online advertising and public relations events. Campaign focused on elevating the brand’s style perceptions and considerations among the target audience. Project resulted in 73% increase in sales for advertised products in 2002. Awarded the Silver Effie in 2002 for the campaigns’ advertising effectiveness  Successfully led the television and print launch of the Simply Orange juice advertising campaign for The Coca-Cola Company. Achieved a 19.8% cumulative trial rate and a 48% repeat rate for Simply Orange juice among the target audience, the strongest one-year repeat rate ever for a Minute Maid brand  Effectively produced The Simply Orange “Orange Back Guarantee” national broadcast and print promotion, which increased household penetration of Simply Orange by almost 2% in just six months. Campaign was awarded the Worldwide Marketing Excellence Award by The Coca-Cola Company in 2006  Awarded the Best Integrated Marketing Campaign at The Coca-Cola North American BBI Awards ceremony for the “Goodness In Every Minute” global campaign created for Minute Maid Trademark Brands in 2007

• Account Manager

  • 1995 - 2000



DiMarco Cole & Associates

• Account Executive

  • Jan 1995 - Dec 1995



The Mars Agency

• United States
• Advertising Services
• 500 - 600 Employee

• Account Associate

  • Aug 1992 - Jan 1995