Experience

Magma Digital

• Internet Publishing
• 1 - 100 Employee

• Sr. User Experience Designer/Architect

  • May 2016 - Present

  Recruited by Founder to lead UI and front-end development services for wide variety of global clients. Evaluate UX requirements and specifications, conduct concept and usability testing and gather feedback; create personas through user research and data; develop wireframes & prototypes; define/design appropriate interaction models and evaluate success. Collaborate with engineers to ensure high-quality implementation and user experience. Representative Achievements • Delivered front-end design, illustrations and production red-lines for overseas development team at Accenture. Won AMCP Hermes Gold award winner for electronic media • Spearheaded UI development for custom mobile application for occupational, physical and speech therapy company, targeting school districts. Solved key customer experience pain points such as compliance, mobile access and response times. • Served as Lead Designer for re-imagined commerce site for NIH-funded biomedical research resource. Participated in structure and analysis of end-user interviews, creative discovery and technical specification, sketches, wireframes, UI and visual designs. Show less



NetReach

• Chief Creative Officer (CCO)

  • Jun 2005 - Oct 2015

  NetReach was a full-service, professional web design and development company with deep roots in strategic marketing based outside of Philadelphia, PA. Charged with leading the delivery of high-quality UI/UX and visual design of web-based, primarily B2B business applications. Client-facing, also collaborated with back-end programming team/engineers, was responsible with Account Services for requirements gathering, Creative Brief and participated in technical specifications, RFP response and project estimates Representative Achievements • Defined, prototyped and redesigned Berlitz U.S., Berlitz Global and TMC websites. Significant improvement in usability and Search visibility, dramatically increased lead gen and sales (50-fold), and stream-lined efficiency of their CRM process • Boosted student enrollment and usability for Pennsylvania Academy of the Fine Arts through user friendly redesign and functional overhaul of iconic cultural arts institution’s website. Met short 5-month turnaround time to assess, spec and deliver/migrate 250+ page site, 800+ item Museum collection. Reimagined existing functionality and commerce capabilities. • Delivered section 508 / WCAG 2.0 compliance for Learning Ally’s “Learning Through Listening” website. Redesign met both sighted and blind/dyslexic user’s needs, increased community engagement, improved dissemination of resources to educators. • Redesigned website for prestigious Beck Institute for Cognitive Behavioral Therapy. Streamlined training application and payment process resulted in workshop applications tripling 1 week after launch. Show less



MC2

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder/President

  • 1998 - 2005

  Co-founder and President of award-winning interactive media communications company. Clients include companies in the pharmaceutical, healthcare and non-profit education industries. Co-launched startup interactive media company targeting Fortune 50, 100 and 500 companies. Served as Lead UX/Visual Designer, supervised & mentored creative team, developed project schedules & budgets, contracted with & managed vendor relationships/deliverables. Client facing. Representative Achievements • Successfully managed and delivered original game designs that achieved enduring marketing results for National Dairy Council. Met strict nutritional curriculum learning objectives for 4th & 8th graders, wrapping them in a fun package and disseminating them online and via CD-ROM to educators. • Developed innovative self-guided, just-in-time training modules for Sanofi Aventis pharmaceutical sales reps. Successfully produced UX; including UI, audio voiceover, content bookmarking, interactive contextual glossary and notepad functionality. • Promoted and facilitated promotion of Discovery Channel’s Animal Planet Expo roadshow. Designed UX, UI and screen-based assets for interactive promo package, as well as secured custom portal for sponsors to access marketing materials in each city. • Received 25+ awards for best integrated multi-media campaigns, best nonprofit design, best website and best interactive UX designs. Client list includes: Association of Schools of Public Health, Sanofi-Aventis Pharmaceuticals (Lovenox), Bayada Nurses, Bristol-Myers Squibb, Dairy Management Institute (Nutrition Education Division), Discovery Channel (Animal Planet), Half.com, Dorland Global (AstraZeneca-Zomig, Philips Medical Heartstart Home Defibrillator), National Digital Mammography Archive Show less



Mueller & Wister, Inc.

• Advertising Services

• Senior Designer

  • 1988 - 1991



KI Lipton Inc.

• Advertising Services
• 1 - 100 Employee

• Assistant Art Director

  • 1986 - 1988