Experience

Yelloh

• Technology, Information and Internet

• Marketing Manager, Digital Experience & Operations

  • Feb 2023 - Present

  * Lead product findability, browse and search for Yelloh.com and the app, including site taxonomy, site search, and site navigation. * Manage digital capabilities and vendor relationships including Content Management System (CMS), product ratings and review, user generated content, digital catalog, personalization capabilities and other online vendors to maximize customer experience and engagement. * Lead processes for site content updates including budget oversight and managing relationships with digital agency partners. Provided support to direct report on content updates including execution of online campaigns and managing requests in area of home page, promotions, landing pages, and category pages. * Advocate for the customer experience and provided input to help improve experience and optimize results by leveraging customer feedback. * Provided cross-functional business direction for assigned digital projects and enhancements supporting our strategic and digital roadmaps leveraging project process, workflow tools and documentation for project phases. * Lead project process improvement efforts including prioritization, workflow, work breaks down, communication and quality. Show less



Bluestem Brands, Inc.

• Senior Manager, Website Operations & Optimzation

  • Aug 2017 - Mar 2023

  * Lead a highly visible and critical team of site operation and optimization analysts charged with delivering agile and perpetual content updates and tests to the website * Collaborate with Merchandising, Site Management, Marketing and Creative leaders to form an agile cross-functional site merchandising team to drive traffic, sales, margin, and conversion. * Manage enterprise-wide optimization strategy and roadmap to improve customer experience * Built a new onboarding process to enable a more welcome and productive environment for new virtual employees. Best practices were adopted company wide, resulting in lower employee churn.that helped employees feel more comfortable when starting a new job virtually. * Collaborated with IT, Marketing, and Credit on rolling out a new credit card for Fingerhut Fetti replacing the old Fingerhut Advantage card. * Built a shop automation process where the site will update with new creative and messaging based on the time a shop is live and the category of the shop. * Continuously uncover process improvement opportunities and work with Product Teams to implement. * Formulate conversion optimization opportunities and strategies using both qualitative and quantitative sources * Create and manage personalized and segmented strategy for content on site based on customers * Optimize channel performance through testing and segmentation strategies and creative enhancements Show less



Gander Outdoors

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Digital Analytics Manager

  • Jan 2017 - Aug 2017

  • Expanded and managed eCommerce diagnostic and predictive analytic strategies that adapted quickly to changes to current online initiatives, consumer behavior, customer satisfaction and sales data to allow for quick and accurate recommendations to senior leadership.• Drove improvement in traffic, funnel conversion, engagement, segmentation, content, revenue, and product optimization on Gander Mountain’s eCommerce site through timely analysis and accurate forecasting.• Led and establishes a cross functional culture with marketing partners to ensure alignment on promotional campaigns and tactics in order to maximize revenue and margin growth.• Manages and develops eCommerce promotional strategies to drive sales and margin through site wide and category promotions and emails.• Develops and executes localization strategies by region, state, and hunting/fishing season to maximize sales and profits based on seasonal and regional purchasing habits of customers.• Analyze cart/site KPI data on a daily weekly basis to create real time recommended action plans to senior leadership.• Coordinate the gathering of data from all departments on their business financials, trends, and risks to analyze and provide recommendations to capitalized on opportunities and mitigate any ricks identified. Show less

• Ecommerce Planning Manager

  • Dec 2015 - Dec 2016

  • Responsible for timely analysis and reporting on Digital and Retail Channels top level sales, margin and inventory plans at a divisional level.• Drove divisional recommendations regarding sales performance, flow, promotions and markdown cadence, turn and gross profit.• Managed pre-season, in-season, and post-season divisional analysis, and identify opportunities and risks across ecommerce channels.• Directed markdown strategy and related processes between retail and direct teams to ensure consistency throughout the business.• Trained the web merchandising team on shared reporting systems between two companies (Gander Mountain and Overton’s). Show less

• Merchandise Planner Retail & eCommerce

  • Feb 2008 - Nov 2015

  • Forecasted sales, markdown, and gross profit impact of both company and departments to ensure all marketing and promotions fit within financial plan/forecast.• Responsible for optimizing sales and inventory through weekly analysis and forecasting sales and receipts to support buying strategies and sales trends.• Provided recommendations regarding sales performance, flow, and promotional cadence.• Implemented and trained the Planners and Business Analysts on the SAS planning tool• Built and rolled out the Brand Planning tool to the Direct Planners and Business Analysts Show less



ShopNBC

• United States
• Food Production

• Senior Merchandise Planning Manager

  • Mar 2007 - Jan 2008

  • Overall leadership of divisional planning team ensuring the execution of proper inventory analysis and management supporting buyership strategies.• Coaching and leadership of team; assessment, training, and development, and career planning.• Oversee strategic recommendations regarding assortment analysis, gap planning and positioning resulting in driving sales and profit.• Division level strategic inventory management planning and support obsolescence, markdowns, vendor maximization, receipt management.• Oversee and ensure Seasonal Planning and 120 Day forecasting at the division level. Show less

• Merchandise Planner

  • Feb 2005 - Feb 2007

  • Overall responsibility of management and execution of inventory, receipts, purchase orders, markdowns, and obsolescence strategies.• Vendor liaison for inventory life cycle, responsible for the negotiation and forecasting of optimal inventory levels.• Responsible for the forecasting and planning of inventory levels and receipts in support of buyer ship strategies and financial goals.• Mange Seasonal Planning and 120 Day Forecast for buyer ship.

• Merchandise Coordinator

  • Nov 2003 - Feb 2005

  • Execute item set up data entry and management of product detail.• Product sample ownership, order, timely delivery and expertise of product and attributes.• Support inventory purchases order process through data entry, maintenance, and tracking.


Payless ShoeSource
• United States
• Retail
• Store Manager

  • May 2002 - Nov 2003