Experience

Anvil Centre

• Canada
• Events Services
• 1 - 100 Employee

• Director Of Sales Marketing

  • May 2013 - Present

  New Westminster, British Columbia, Canada



British Columbia Institute of Technology

• Canada
• Higher Education
• 700 & Above Employee

• Instructor, Marketing Management

  • Jan 2011 - Apr 2013

  School of Business Responsible for delivering current and relevant course content to marketing management students, in both the tourism and professional sales options. Preparation of course outlines and lesson plans that include all course competencies and learning outcomes. Courses I am currently teaching and / or have taught at BCIT include: Event Management (Tourism Marketing Program) Client Relationship Management (Sales, Marketing Management Program) Essentials of Marketing… Show more Responsible for delivering current and relevant course content to marketing management students, in both the tourism and professional sales options. Preparation of course outlines and lesson plans that include all course competencies and learning outcomes. Courses I am currently teaching and / or have taught at BCIT include: Event Management (Tourism Marketing Program) Client Relationship Management (Sales, Marketing Management Program) Essentials of Marketing (Marketing Management Program, 1st year) Hotel Sales & Marketing (Tourism Marketing Program) Development of curriculum for online delivery of an event management course, including creating the course blueprint and D2L (Desire to Learn) materials such as multi-media activities and engagement activities. Show less



The Art Institutes

• United States
• Higher Education
• 700 & Above Employee

• Instructor, Event Management

  • Apr 2010 - Mar 2012

  The Art Institute of Vancouver During the two years that I was teaching at the Art Institute of Vancouver I taught the following courses: Project Management & Strategic Planning Customer Service, Sales & Relationship Building Stakeholder Management and Measuring Return on Investment Event Marketing Proposals & Presentations Practical Application (Live Event) The Program at the AI is current and is designed to give students excellent hands-on training and experience that will makes graduates of their… Show more During the two years that I was teaching at the Art Institute of Vancouver I taught the following courses: Project Management & Strategic Planning Customer Service, Sales & Relationship Building Stakeholder Management and Measuring Return on Investment Event Marketing Proposals & Presentations Practical Application (Live Event) The Program at the AI is current and is designed to give students excellent hands-on training and experience that will makes graduates of their program job-ready for the Meetings & Events Industry. My personal goal as an Instructor is to ensure that students not only learn the curriculum but also that they develop excellent teamwork and communication skills and an overall sense of true professionalism that is crucial for their success in an industry where relationships are imminent. Show less



British Columbia Institute of Technology

• Canada
• Higher Education
• 700 & Above Employee

• Manager, Events & Conferences, Marketing & Communications Department

  • Sep 2003 - Oct 2010

  Marketing & Communications Department My responsibilities and achievements is this role included: Managing a team of four Meetings and Events Coordinators responsible for administering all aspects of facility rentals to both internal BCIT clients and external clients (corporate, government and association groups). Providing conference and event management services to internal BCIT departments such as the BCIT Foundation, Alumni Association and President’s Office Created a highly functioning and successful events… Show more My responsibilities and achievements is this role included: Managing a team of four Meetings and Events Coordinators responsible for administering all aspects of facility rentals to both internal BCIT clients and external clients (corporate, government and association groups). Providing conference and event management services to internal BCIT departments such as the BCIT Foundation, Alumni Association and President’s Office Created a highly functioning and successful events, conferences and ceremonies department The sourcing of new revenue generating opportunities and preparation of business plans to support such activities The marketing of meeting space and facilities for conferences, special events and meetings at all BCIT campuses and securing event business to generate revenue and exceed revenue targets Exceeding revenue targets by an average of 25%-30% each fiscal Developing and managing the departmental budget and expenditures Show less



Hyatt Regency Hotel, Vancouver

• Senior Sales Manager

  • Sep 1999 - Aug 2003

  Vancouver, Canada For four years I had the pleasure of selling an amazing conference hotel that I was very passionate about to clients in a variety of different markets. I absolutely loved this job! During my time with Hyatt my achievements and responsibilities included: Sales and marketing of hotel convention space and guestrooms to both corporate and association clients Developing and maintaining accounts within the Canadian and Western US markets and uncovering and connecting with prospective… Show more For four years I had the pleasure of selling an amazing conference hotel that I was very passionate about to clients in a variety of different markets. I absolutely loved this job! During my time with Hyatt my achievements and responsibilities included: Sales and marketing of hotel convention space and guestrooms to both corporate and association clients Developing and maintaining accounts within the Canadian and Western US markets and uncovering and connecting with prospective clients Developing long term relationships with our existing clients and ensuring repeat business for our property Researching and solicitation of new business opportunities (markets) and to pitch both Hyatt and Vancouver as a conference destination Consistent achievement of group revenue targets Managing “Meeting Connection” (smaller meetings market) from inquiry to execution phase Show less



Renaissance Duesseldorf Hotel

• Assistant Sales Manager

  • 1997 - 1999

  Developed existing accounts and negotiated strategic volume accounts for the local corporate market Increased corporate room nights though relationship building, marketing, sales activities and promotions Initiated market research that boosted Japanese bookings by over 100% Developed an exclusive relationship with Europe’s professional football league (NFL Europe) Created new sales strategies to recruit new corporate clients



Hyatt Regency Vancouver

• Canada
• Hospitality
• 1 - 100 Employee

• Tradeshow Coordinator

  • Mar 1994 - Jun 1996

  Duesseldorf, Germany My career in the hotel industry began at the Hilton Hotel in Duesseldorf, Germany. I began working in the Catering & Sales office as an Assistant and progressed to working in the Accounting Offices and assisting the Comptroller and finally to working as the Tradeshow Coordinator for 6 annual fashion shows. It was an incredibly challenging and rewarding position that exposed me to many different clients from all over Europe. I was responsible for executing all aspects of each show… Show more My career in the hotel industry began at the Hilton Hotel in Duesseldorf, Germany. I began working in the Catering & Sales office as an Assistant and progressed to working in the Accounting Offices and assisting the Comptroller and finally to working as the Tradeshow Coordinator for 6 annual fashion shows. It was an incredibly challenging and rewarding position that exposed me to many different clients from all over Europe. I was responsible for executing all aspects of each show from selling, negotiating and contracting booth space to designing and implementing the floor-plan and layout. Show less