Marketing Technology Manager

• Dec 2021 - Present

Nordic Brand Manager

• Feb 2019 - Jun 2020

Brand manager for Activia in the Nordics (interim) Working as a member of a Nordic and Eastern-European marketing team. Driving various development projects related to product innovation, brand, and pack design, as well as purpose-driven people-centric marketing communications at traditional and digital touchpoints in close co-operation with global brand guardians. Managing brand strategic, operational, commercial growth, and activation plans at a Nordic level. Assessing new business opportunities, concepts, category growth pockets, and brand performance in the essential and plant-based dairy category. Managing brand financials (budgets, P&L), portfolio, and innovation projects. Crafting go-to-market strategies and managing the execution of go-to-market plans. Show less

Brand Manager

• Nov 2016 - Aug 2017

Brand and customer marketing manager for God Morgon® and Brämhults in Finland, Product manager for private label drinks. Working as a member of Nordic, and European marketing teams. Driving several cross-functional product development, innovation, and design projects, as well as local development of purpose-driven marketing communications at traditional (tv, radio, outdoor, in-store, events), and digital (influencers, local websites, SEO) touchpoints in close co-operation with global brand guardians. Leading brand strategic, operational, commercial growth, and activation plans at the Nordic level. Assessing new business opportunities, category growth pockets, and brand performance in the chilled fruit juices and drinks category. Managing brand portfolio, financials (budgets, business case), and building brand power. Crafting go-to-market strategies and managing the execution of go-to-market plans. Executed brand internal marketing, and training on brand after merger & acquisition. Show less

Brand Manager

• Jan 2013 - Oct 2016

Brand and customer marketing manager for God Morgon® in Finland and distributor product and customer marketing manager for Tropicana in Finland. Working as a member of Nordic, and European marketing teams. Leading the local adaptation and execution of new purpose-driven brand communication and content marketing platform, brand assets and content (website, social, digital, traditional), key visuals, copy and call-to-action, as well as research on consumer needs and experience, positioning, and category in cooperation with brand guardians. Leading brand strategic, commercial growth, and operational plans for the Finnish market. Building brand equity. Assessing new business opportunities, category growth pockets, and brand performance. Managing financials (budget, business case, pricing, forecasting, and cost reduction). Managing brand product portfolio, product, and category development projects. Crafting go-to-market strategies and executing go-to-market plans. Purchasing and planning omnichannel marketing communications in digital, social, outdoor, tv, radio, magazines, event, trade marketing, PR touchpoints. Creating internal brand marketing, sales material, and brand training. Being a brand ambassador, presenting in sales conferences and customer meetings. Show less

Project Manager

• Sep 2012 - Dec 2012

Leading nationwide merchandising campaigns and handling daily customer contact for leading international fmcg brands. Leading and recruiting a merchandising team of 15 professionals to execute a customer category development project at a major retail chain. Team successfully reached and exceeded the KPIs set for the project by the customer. Leading nationwide merchandising campaigns and handling daily customer contact for leading international fmcg brands. Leading and recruiting a merchandising team of 15 professionals to execute a customer category development project at a major retail chain. Team successfully reached and exceeded the KPIs set for the project by the customer.

Accounts Payable Intern

• May 2011 - Aug 2012

Market Research Assistant Intern

• Mar 2010 - Jun 2010

Analyzing and presenting primary and secondary research aimed at supporting marketing and business strategies across a range of private sectors. Creating a digital marketing plan for Research by Design. Analyzing and presenting primary and secondary research aimed at supporting marketing and business strategies across a range of private sectors. Creating a digital marketing plan for Research by Design.

Project Planner

• Jan 2006 - Apr 2009

Managing and coordinating event, trade and direct marketing campaigns for leading international and local brands. Planning campaigns, managing costs, producing marketing material (point-of-purchase, demos, competitions, collect and get), and information for campaign needs. Managing and coordinating event, trade and direct marketing campaigns for leading international and local brands. Planning campaigns, managing costs, producing marketing material (point-of-purchase, demos, competitions, collect and get), and information for campaign needs.