Experience

Kerr Street Mission

• Canada
• Civic and Social Organizations
• 1 - 100 Employee

• Director of Marketing, Fundraising & Stewardship

  • Nov 2017 - Present

  -Leads and directs all marketing and stewardship for Kerr Street Mission, one of the leading charitable organizations in Oakville, which serves those in need in the community -Responsible for management and execution of multiple key fundraising events and programs (donor appreciation evening, golf tournament, corporate baseball tournament, summer camp fundraising program and Christmas fundraising program) leading to an increase of over 40% in fundraising revenue in 2020-2022. -Manages fundraising team of 4 (fundraising managers, fundraising coordinator and graphic designer. -Developed Stewardship strategic framework for donor retention and responsible for execution and reporting. -Leads Fundraising & Stewardship Board Committee as part of Stewardship strategy. -Fosters media and corporate campaign communication to grow awareness and exposure of Kerr Street Mission in the community Show less



Ruby Crate

• Oakville, Ontario, Canada

• Founder, Ruby Crate

  • Sep 2020 - Present

  -Founder and CEO of Ruby Crate - an award winning female led subscription box for girls, filled with products of beauty, skin care, accessories and more. -Responsible for all day-to-day operations, financial management, sales, advertising, customer service and logistics. -Achieved remarkable sales and business growth targets (10x growth since business launch). -Management and recruitment of staff (logistics, customer service, marketing, social media) -Spokesperson for Ruby Crate for media, social and advertising -Featured on NY Fashion week, Marilyn Denis 10 days of Giveaways, CTV Morning Live, CHCH Morning Live and more. Show less



The Brewery Market

• Canada
• Food and Beverage Services

• Director of Operations

  • Jan 2017 - Dec 2020

  • Management of one of Ontario's most successful beer and food festival series. • Responsible for partnership negotiation of festival vendors • Plan and execute marketing and PR activities to promote festivals • Recruitment and management of event staff • On-site event management and logistics • Management of one of Ontario's most successful beer and food festival series. • Responsible for partnership negotiation of festival vendors • Plan and execute marketing and PR activities to promote festivals • Recruitment and management of event staff • On-site event management and logistics



Taps Online

• South Africa
• Construction
• 1 - 100 Employee

• Social Media Manager

  • Jan 2019 - Dec 2019

  -Management of social media channels for Taps media (Facebook, Instagram, Twitter) -Responsible for curation, creation and execution of all social content (photo, video and storytelling) -Responsible for growth of existing social channels -Assisted in coordination of event related logistics for key Taps media consumer events including Canadian Brewing Awards, Session Muskoka and Session Toronto Responsible for vendor management -Management of social media channels for Taps media (Facebook, Instagram, Twitter) -Responsible for curation, creation and execution of all social content (photo, video and storytelling) -Responsible for growth of existing social channels -Assisted in coordination of event related logistics for key Taps media consumer events including Canadian Brewing Awards, Session Muskoka and Session Toronto Responsible for vendor management



YouAreUNLTD

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Account Director

  • Jan 2018 - Dec 2019

  -Responsible for day-to day management of YouAreUNLTD sponsors, and execution of client marketing programs including creative development, social media, digital and print coordination. -Managed budgets, project plans and timetables to successful delivery of all client and sponsor programs. -Built strong working relationships with all YouAreUNLTD stakeholders with priority focus on clients and sponsors. -Responsible for day-to day management of YouAreUNLTD sponsors, and execution of client marketing programs including creative development, social media, digital and print coordination. -Managed budgets, project plans and timetables to successful delivery of all client and sponsor programs. -Built strong working relationships with all YouAreUNLTD stakeholders with priority focus on clients and sponsors.



OneMethod

• Canada
• Design Services
• 1 - 100 Employee

• Business Lead

  • Jun 2016 - Mar 2017

  • Responsible for $1.5 million + in client revenue • Senior business lead on all client projects with managerial responsibilities • Managed sucessful experiential tour for Haagen-Dazs across GTA targeting millenial audience. • Secured $100K in additional revenue for Gerber, leveraging additional agency services. • Exceeded all revenue targets for 2016 year for all clients. • Responsible for $1.5 million + in client revenue • Senior business lead on all client projects with managerial responsibilities • Managed sucessful experiential tour for Haagen-Dazs across GTA targeting millenial audience. • Secured $100K in additional revenue for Gerber, leveraging additional agency services. • Exceeded all revenue targets for 2016 year for all clients.



Havas CX Canada | Havas Media

• Canada
• Advertising Services
• 100 - 200 Employee

• Account Director

  • Mar 2016 - Jun 2016

  • Senior account responsibility for agency's tier one client • Responsible for client management, project execution and financial reporting. • Managed 2 direct reports across offices. • Senior account responsibility for agency's tier one client • Responsible for client management, project execution and financial reporting. • Managed 2 direct reports across offices.



Dentsu Création

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Director

  • May 2014 - Feb 2016

  Clients: Sleeman Breweries, Sapporo Ltd, Canon Canada, CAMH, Scotts, Elevation Pictures • Contributed $1.5 million in client revenue. • Senior lead on high volume and demanding client businesses, bringing marketing solutions across digital, social, influencer marketing and broadcast. • Exceeded revenue targets by $100K for Elevation Pictures by leveraging in house agency digital and social capabilities. • Instrumental in increasing yearly retainer for Sleeman Breweries by $50K as a result of an improved client/agency relationship. • Spearheaded and led professional development training within the agency. • Managed CAMH (Centre for Addiction and Mental Health) 1st ever Peer – Peer fundraising campaign – Darkness to Light. An integrated approach that included mass media, influencer marketing, digital and social which exceeded fundraising goals by 200%, and raised over $700K. Show less



Mindshape

• Canada
• Advertising Services
• 1 - 100 Employee

• Group Account Director

  • Feb 2010 - May 2014

  Clients: CGC Inc, Kruger Products, Schulich School of Business, Owens Corning, Mother Parkers Tea & Coffee, The Second Cup, Hospital for Sick Kids • Direct responsibility of management and growth of client relationships with strong focus on digital, social and experiential marketing. • Secured agency of record with CGC Inc and achieved yearly retainer of $500K, representing a 50% increase of yearly revenue. • Led new agency work flow and billing practices that drove results. • Managed 5 direct reports, with responsibility for driving career growth and yearly performance reviews. • Successful win of 2 new clients (Joshua Gold Resources, and Bruce Etherington & Associates) resulting in $100K+ of new revenue sources. Show less



Pigeon Brands

• Canada
• Design Services
• 1 - 100 Employee

• Senior Brand Consultant

  • Apr 2006 - Nov 2008

  Clients: Tim Hortons, General Mills, Cadbury, Irving Personal Care. • Strategic lead for corporate identity, logo generation, packaging design and in-store promotion initiatives. • Drove the development of new innovative product line for General Mills from name and branding generation to packaging design and execution. Design was featured in global e-newsletter as best practice for package design. • Delivered yearly forecasting and revenue targets of $1 million +. • Managed and mentored team of 2 direct reports. Show less



Cossette

• Canada
• Advertising Services
• 700 & Above Employee

• Senior Brand Identity Consultant

  • Apr 2000 - Jan 2006

  Clients: McDonald’s Restaurants, HBC, Petro-Canada, General Motors, Bell Canada, General Mills. • Senior lead for all branding and advertising initiatives for key clients. • Launched new retail concept design for McDonald’s Restaurant that was deployed to various storefronts. • Contributed to the development of a new and innovative signage system for HBC flagship stores which improved overall customer shopping experience and was rolled out to flagship stores as the best practice. • Exceeded yearly revenue forecasts for client businesses by 50% year over year. Show less



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • 2000 - 2004

  Clients: AOL Canada, Hallmark, Cadbury • Led all advertising initiatives from strategy development to execution including broadcast, digital and print. • Collaborated with US partner agencies on advertising adaptation and strategy for Hallmark Canada. • Spearheaded the development of original French creative strategy, media planning and execution for the Quebec market for AOL Canada. • Contributed to new product/innovation research for new confectionary products for Cadbury. Clients: AOL Canada, Hallmark, Cadbury • Led all advertising initiatives from strategy development to execution including broadcast, digital and print. • Collaborated with US partner agencies on advertising adaptation and strategy for Hallmark Canada. • Spearheaded the development of original French creative strategy, media planning and execution for the Quebec market for AOL Canada. • Contributed to new product/innovation research for new confectionary products for Cadbury.



Vickers & Benson

• Toronto, Canada Area

• Account Executive

  • 1997 - 2000

  Clients: M&M Meat Shops, BMO, British Airways, Cineplex Odeon, Indigo Books • Managed workflow and executional details of adverting and public relations campaigns. • Oversaw the daily account management and development of client and supplier relationships. • Developed original advertising for retail print campaign that delivered on building the British Airways masterbrand. Total sales of the campaign increased airline sales by 260% vs previous year and was adopted by global agency for use internationally. Show less