Diretor de operações

• Jan 2019 - Present

Country Manager

• Apr 2012 - Mar 2018

Main executive in Brazil, acting in the startup of the office in Brazil, staff hiring and integration with Business Units overseas. - Started operations in Brazil, created and proposed strategic and operational plan. - Implemented the organizational culture of the company within the local employees, selected, hired and trained local staff. - Transformed the relationship with our largest Customer into a positive one, what made possible to increase and open new business opportunities; established the relationship with all major clients, such as Ministry of Education (CAPES), Public and Private Higher Education Institutions, executive training companies, publishers, government agencies and corporations. - Identified business opportunities in Brazil, in a time of economic crisis, aligned with the company global portfolio, and managed projects with multi territorial and multidisciplinary teams, achieving a 17% increase in local revenue over the period. Show less

Marketing Director

• May 2007 - Jan 2012

Responsible for defining and implementing the marketing strategy of the company in Rental, Retail and Digital distribution channels. - Defined and managed release schedule (i.e.: "Ice Age 3", "Avatar", "Rio"), managed the marketing budget, developed new sales channels and launched new technologies (Blu-ray/VOD/Streaming). - Diagnosed a severe image problem of the company with its main customers and led a revamp program with the stakeholders, which brought a 22% increase in sales over 2 years and the Market Share leadership. - Drove a process of revitalization of the Marketing and Sales teams, identifying conflicts and acting to solve them, having helped to create a more harmonic and productive work environment. Show less

Operations Director/Business Development Manager

• Apr 2003 - Apr 2007

Operations Director - Revistas Coquetel (Aug 2003 to May 2007) Responsible for the departments of Marketing, Circulation, Sales, Finance and Market relations, leading a team of 30 people. Report to CEO. - Promoted the realignment of the COQUETEL brand, through several initiatives that brought modernization and best exposure, reaching a growth of 16% in Sales in the 1st year. - Identified opportunities for better synergy between all teams and revitalized the relationships between employees. - Acted within distributors and kiosk owners, solving a channel conflict problem, what made possible the expansion to new sales channels. New Business Manager (apr.2003 to jul.2003) - Developed new products and sales channels such as: AVON, Shoptime, Som Livre.com, Lojas Americanas, Martins and Supermarkets to both Books and Coquetel Magazines business units. Show less

Strategic Marketing Manager/Online Marketing Manager

• Jul 2000 - Jul 2002

As Strategic Marketing Manager was responsible for managing the catalog, managing price and product mix, as well as negotiation and management of local productions such as Roberto Carlos MTV Acústico and MTV Ao Vivo, having achieved the market share leadership in both segments. Created and managed special B2B projects with Mc Donald´s (2.5 millions CDs) and Boticário and developed direct sales channels, such as AVON and Hermes. Under his management, this business unit achieved a growth of 32%. As Online Marketing Manager, restructured the department, achieving cost reductions of 60%. In a 6 month period, achieved a 100% growth of the users base of the online store. Show less

Owner and General Manager

• 1996 - 1998

Created and started the operations of the company, specialized in the creation and Sales of educational CD-RMs and Internet and multimedia based solutions. As part of its portfolio, developed the IBM Brasil project “Encontro Marcado com a Arte”. Managed multidisciplinary teams and all projects of the company Created and started the operations of the company, specialized in the creation and Sales of educational CD-RMs and Internet and multimedia based solutions. As part of its portfolio, developed the IBM Brasil project “Encontro Marcado com a Arte”. Managed multidisciplinary teams and all projects of the company

Brand Manager/Product Specialist/Systems Engineer

• 1990 - 1996

As Information Access Brand Manager, was responsoble for the strategic planning and brand management of the business unit of Internet and Multimedia for Latin America. Stablished sales channels, strategic partnerships and was responsible for training of the sales teams in the technologies. As Product Specialis, lead and managed projects and actively participated on commercial negotiations with IBM Brasil clients. I was responsible for the creation and management of the first IBM Brasil Multimedia and Internet laboratory. As Systems Engineer, I took part in many seminars and presentations on trade shows and IBM Clients. Actively participated in many projects involving solutions based on Internet and Multiedia. Negotiated and managed the operation of the first multimedia project in Brazil for the movie distributor Art Filmes. Show less