Experience

Ipsos Korea

• South Korea
• Market Research
• 1 - 100 Employee

• Research Director

  • Jun 2018 - Present

   Specialized in CX research (consumer experience journey & NPS) globally and retail performance Dashboard development and consulting Quantitative & Qualitative Research Responsible key accounts Samsung Electronics: Global Direct Consumer Center, Global Marketing Center Main projects Retail NPS- Analyzing the retail performance for a smartphone with the key action plan in 35 countries- Developing the dashboard and web reports Consumer Experience Monitoring- Monitoring the current performance in the major touchpoints and analyzing the reason why- Deriving the strategic direction by understanding the consumer experience journey and analyzing the brand competitiveness- Consultation for the consumer experience journey- Developing the dashboard and web reports



Frum

• South Korea
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Research Lab

  • Aug 2016 - May 2018

   Quantitative & Qualitative Research Specialized in the retail performance measurement and analysis and the decision making of the product launching Main client: Samsung Main projects - Total retail solution: Diagnosis of retail performance and Developing the action plan accordingly, Monitoring the retail performance based on the dashboard platform after applying the action plan (including the development the dashboard for monitoring) - Online community: Testing the trial product and deriving the improvement before launching - Consumer decision journey for mobile phone in 3 countries: Understanding the market and the consumer and deriving the action plan for each touchpoint by CX journey



GfK Consumer Experience

• Research Director

  • Jun 2012 - Jul 2016

  Global research for Mobile/IT/CE & Automotive IndustrySpecialized at Brand & Communication, Digital Marketing Global research for Mobile/IT/CE & Automotive IndustrySpecialized at Brand & Communication, Digital Marketing



Synovate /Ipsos

• Associate Director

  • Oct 2006 - May 2012

  Global research for CE/IT/Mobile IndustrySpecialized at Brand & Communication, Global brand tracking set up & management for Hyundai Motor Global research for CE/IT/Mobile IndustrySpecialized at Brand & Communication, Global brand tracking set up & management for Hyundai Motor



GfK Retail & Technology

• Market Research
• 1 - 100 Employee

• Senior Project Manager

  • Sep 2002 - Oct 2006

  Client Service & Brand managementMarket Research Head Client Service & Brand managementMarket Research Head



Daewoo Electronics

• Computers and Electronics Manufacturing
• 200 - 300 Employee

• Assistant Manager

  • Jul 1994 - Dec 2001

  B2B SalesStrategy Planning Team & New Business DevelopmentOnline Marketing B2B SalesStrategy Planning Team & New Business DevelopmentOnline Marketing