Experience

B.E.G. Brück Electronic GmbH

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Director Export

  • Aug 2017 - Present

  Managing with the support of the national and international teams of more than 70% of the company sales. Leading the export back office team in the head office. Manage and control own national legal entities and distributors and support them in international trade shows, conferences and contract negotiations. Plan and forecast International sales targets. Develop business in existing markets and define expansion strategy in new countries. Analyse and preparation of regional market and… Show more Managing with the support of the national and international teams of more than 70% of the company sales. Leading the export back office team in the head office. Manage and control own national legal entities and distributors and support them in international trade shows, conferences and contract negotiations. Plan and forecast International sales targets. Develop business in existing markets and define expansion strategy in new countries. Analyse and preparation of regional market and competitive data. Close cooperation with marketing, product development and German sales team. Significant Contributions: - Successfully negotiated and executed an international contract with the world's largest electrical wholesaler with the aim of opening up new sales channels and distribution countries. - Improved the communication and connection between the European subsidiaries and the German headquarters by implementing intelligent reporting tools and measuring the right KPI's - Development of sales controlling measures & guidelines with the finance and controlling department - Development of a sales strategy for expansion into the MENA region through creation of a new company subsidiary in Dubai - UAE - Show less Managing with the support of the national and international teams of more than 70% of the company sales. Leading the export back office team in the head office. Manage and control own national legal entities and distributors and support them in international trade shows, conferences and contract negotiations. Plan and forecast International sales targets. Develop business in existing markets and define expansion strategy in new countries. Analyse and preparation of regional market and… Show more Managing with the support of the national and international teams of more than 70% of the company sales. Leading the export back office team in the head office. Manage and control own national legal entities and distributors and support them in international trade shows, conferences and contract negotiations. Plan and forecast International sales targets. Develop business in existing markets and define expansion strategy in new countries. Analyse and preparation of regional market and competitive data. Close cooperation with marketing, product development and German sales team. Significant Contributions: - Successfully negotiated and executed an international contract with the world's largest electrical wholesaler with the aim of opening up new sales channels and distribution countries. - Improved the communication and connection between the European subsidiaries and the German headquarters by implementing intelligent reporting tools and measuring the right KPI's - Development of sales controlling measures & guidelines with the finance and controlling department - Development of a sales strategy for expansion into the MENA region through creation of a new company subsidiary in Dubai - UAE - Show less



Hewi Heinrich Wilke GmbH

• Germany
• Architecture and Planning
• 1 - 100 Employee

• Regional Sales Director

  • Dec 2013 - Jul 2017

  Led the strategic, sales and operational business development and gross profit margin within Middle East, North Africa and East Europe - Managed the company subsidiaries in Poland, and Russia and led the respective local teams - Increase sales and secure gross profit margin - Development and Selection of commercial partners in potential markets (Middle East) - Provide commercial and technical support to local sales organisation Significant Contributions: Development of MBA… Show more Led the strategic, sales and operational business development and gross profit margin within Middle East, North Africa and East Europe - Managed the company subsidiaries in Poland, and Russia and led the respective local teams - Increase sales and secure gross profit margin - Development and Selection of commercial partners in potential markets (Middle East) - Provide commercial and technical support to local sales organisation Significant Contributions: Development of MBA Master Thesis, successfully achieved in 2014. The MBA thesis aimed to develop an international expansion strategy for a German SME (small and medium sized enterprise) in the MENA (Middle East-North Africa) Region. The thesis theoretical framework evaluated the subject of SME, then demonstrated the strategies of expansion and finally explored data related to the MENA region as an attractive target market for expansion. The empirical study is done through cooperation with HEWI, a German medium-sized company operating in the interior design (sanitary and hardware) market. Show less Led the strategic, sales and operational business development and gross profit margin within Middle East, North Africa and East Europe - Managed the company subsidiaries in Poland, and Russia and led the respective local teams - Increase sales and secure gross profit margin - Development and Selection of commercial partners in potential markets (Middle East) - Provide commercial and technical support to local sales organisation Significant Contributions: Development of MBA… Show more Led the strategic, sales and operational business development and gross profit margin within Middle East, North Africa and East Europe - Managed the company subsidiaries in Poland, and Russia and led the respective local teams - Increase sales and secure gross profit margin - Development and Selection of commercial partners in potential markets (Middle East) - Provide commercial and technical support to local sales organisation Significant Contributions: Development of MBA Master Thesis, successfully achieved in 2014. The MBA thesis aimed to develop an international expansion strategy for a German SME (small and medium sized enterprise) in the MENA (Middle East-North Africa) Region. The thesis theoretical framework evaluated the subject of SME, then demonstrated the strategies of expansion and finally explored data related to the MENA region as an attractive target market for expansion. The empirical study is done through cooperation with HEWI, a German medium-sized company operating in the interior design (sanitary and hardware) market. Show less



Ecolab

• United States
• Chemical Manufacturing
• 700 & Above Employee

• Manager Corporate Accounts & Sales

  • Nov 2008 - Nov 2013

  (1) Corporate Accounts (CA) Management MEA Responsible for the development of the international corporate account business in the region Middle-East & Africa (MEA): - Negotiation international agreements with chain accounts at top management level - Adaptation and implementation of international agreements in the region of responsibility (2) Sales Management Responsible for the sales and gross profit margin within North, East and West Africa: - Selection of commercial… Show more (1) Corporate Accounts (CA) Management MEA Responsible for the development of the international corporate account business in the region Middle-East & Africa (MEA): - Negotiation international agreements with chain accounts at top management level - Adaptation and implementation of international agreements in the region of responsibility (2) Sales Management Responsible for the sales and gross profit margin within North, East and West Africa: - Selection of commercial partners in potential markets - Providing commercial and technical support to local sales organisation - Ensure implementation of program roll-outs - Preparation of comprehensive strategic analysis and full P&L responsibility for CA. Significant Contributions: - Made sure that Ecolab Distributors are implementing the agreed corporate accounts agreements at local level properly, by developing appropriate monitoring tools - Increasing sales and gross profit margin; by introducing new products in the area of responsibility - Development of new sales in Africa, especially in Ghana and Gambia through selection and identification of the right partners Show less (1) Corporate Accounts (CA) Management MEA Responsible for the development of the international corporate account business in the region Middle-East & Africa (MEA): - Negotiation international agreements with chain accounts at top management level - Adaptation and implementation of international agreements in the region of responsibility (2) Sales Management Responsible for the sales and gross profit margin within North, East and West Africa: - Selection of commercial… Show more (1) Corporate Accounts (CA) Management MEA Responsible for the development of the international corporate account business in the region Middle-East & Africa (MEA): - Negotiation international agreements with chain accounts at top management level - Adaptation and implementation of international agreements in the region of responsibility (2) Sales Management Responsible for the sales and gross profit margin within North, East and West Africa: - Selection of commercial partners in potential markets - Providing commercial and technical support to local sales organisation - Ensure implementation of program roll-outs - Preparation of comprehensive strategic analysis and full P&L responsibility for CA. Significant Contributions: - Made sure that Ecolab Distributors are implementing the agreed corporate accounts agreements at local level properly, by developing appropriate monitoring tools - Increasing sales and gross profit margin; by introducing new products in the area of responsibility - Development of new sales in Africa, especially in Ghana and Gambia through selection and identification of the right partners Show less



NiGuRa Metzler Optics International GmbH

• Manufacturing

• Area Sales Manager Int.

  • Feb 2007 - Oct 2008

  Responsible for the sales and gross profit margin with the following region South America: Brazil, Argentina, Chile, Venezuela, North America: Canada and United States Africa: Focus on South Africa Europe: France, Spain, Portugal Main tasks: - Market and competitive analysis, monitoring of sales activities in the countries of responsibility. - Customer orders coordination with the back office team from order to delivery - Sales planning and creation of sales and… Show more Responsible for the sales and gross profit margin with the following region South America: Brazil, Argentina, Chile, Venezuela, North America: Canada and United States Africa: Focus on South Africa Europe: France, Spain, Portugal Main tasks: - Market and competitive analysis, monitoring of sales activities in the countries of responsibility. - Customer orders coordination with the back office team from order to delivery - Sales planning and creation of sales and marketing strategies with the respective distributors in the countries - Development of new market segments - Participate at trade fairs Achievements: - 2007 double digit sales growth in Brazil compared to previous year - 2007 double digit sales growth in France compared to previous year, by launching new sales and marketing strategy with one of the largest chain of opticians POS - 2008 Development of new business in Spain, successfuly negotiation of a cooperation contract with one of the largest optical distributors in the country. - 2008 Successful change in distribution strategy in Chile Show less Responsible for the sales and gross profit margin with the following region South America: Brazil, Argentina, Chile, Venezuela, North America: Canada and United States Africa: Focus on South Africa Europe: France, Spain, Portugal Main tasks: - Market and competitive analysis, monitoring of sales activities in the countries of responsibility. - Customer orders coordination with the back office team from order to delivery - Sales planning and creation of sales and… Show more Responsible for the sales and gross profit margin with the following region South America: Brazil, Argentina, Chile, Venezuela, North America: Canada and United States Africa: Focus on South Africa Europe: France, Spain, Portugal Main tasks: - Market and competitive analysis, monitoring of sales activities in the countries of responsibility. - Customer orders coordination with the back office team from order to delivery - Sales planning and creation of sales and marketing strategies with the respective distributors in the countries - Development of new market segments - Participate at trade fairs Achievements: - 2007 double digit sales growth in Brazil compared to previous year - 2007 double digit sales growth in France compared to previous year, by launching new sales and marketing strategy with one of the largest chain of opticians POS - 2008 Development of new business in Spain, successfuly negotiation of a cooperation contract with one of the largest optical distributors in the country. - 2008 Successful change in distribution strategy in Chile Show less



Ecolab

• United States
• Chemical Manufacturing
• 700 & Above Employee

• Export Sales Manager

  • Dec 2005 - Jan 2007

  Responsible for the sales and gross profit margin within North Africa (Tunisia and Algeria) and Malta: - Increase sales and secure gross profit margin - Selection of commercial partners in potential markets - Provide commercial and technical support to local sales organisation - Ensure implementation of program roll-outs - SWOT and competitive analysis

• Marketing Assistant Export

  • Apr 2004 - Nov 2005

  Provide marketing materials for distributors and and develop customers training programs. Manage product portfolio in agreement with the Marketing Managers: - Portfolio analysis and marketing strategy planning - New product/system launching - Carry out PR activities in cooperation with external agencies and partners - Analyse customer service satisfaction - Training of Distributors based on Ecolab global standards.