Hedda Bergström
Head of UX at Uptive- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Svenska Native or bilingual proficiency
-
Engelska -
-
Spanska -
Topline Score
Bio
Fredrik Sterner Cederlöf
Hedda is really a force of nature! Her proven methods, frameworks and techniques really bumped up the speed and scientific approach within our CX organization at Collector Bank. Hedda always makes sure that the work is moving in the right direction with kept deadlines, shows a strong can-do attitude and takes no for an answer. She's a team collaborator who makes sure that everyone is on board to achieve set objectives. Her proven competence within user testing and usability questions makes here a team member everyone must have in their organization today.
Björn Lindhe
Working closely with Hedda in the same project for over a year, I say it's been a great experience. Set out to build an application for customers to gain overview and insights into their own performance, Hedda made sure our team gained the insights and information necessary to make the right prioritization and to focus efforts towards value for users. Taking ownership and lead for the user experience process, start to finish, the team was able to turn interviews and insights, into prototyping and implementation within a short window of time. She's structured and methodical and will bring a lot of experience and knowledge to the table. Hedda is a great team member who will make sure the team's focus stays on the value created for the business.
Fredrik Sterner Cederlöf
Hedda is really a force of nature! Her proven methods, frameworks and techniques really bumped up the speed and scientific approach within our CX organization at Collector Bank. Hedda always makes sure that the work is moving in the right direction with kept deadlines, shows a strong can-do attitude and takes no for an answer. She's a team collaborator who makes sure that everyone is on board to achieve set objectives. Her proven competence within user testing and usability questions makes here a team member everyone must have in their organization today.
Björn Lindhe
Working closely with Hedda in the same project for over a year, I say it's been a great experience. Set out to build an application for customers to gain overview and insights into their own performance, Hedda made sure our team gained the insights and information necessary to make the right prioritization and to focus efforts towards value for users. Taking ownership and lead for the user experience process, start to finish, the team was able to turn interviews and insights, into prototyping and implementation within a short window of time. She's structured and methodical and will bring a lot of experience and knowledge to the table. Hedda is a great team member who will make sure the team's focus stays on the value created for the business.
Fredrik Sterner Cederlöf
Hedda is really a force of nature! Her proven methods, frameworks and techniques really bumped up the speed and scientific approach within our CX organization at Collector Bank. Hedda always makes sure that the work is moving in the right direction with kept deadlines, shows a strong can-do attitude and takes no for an answer. She's a team collaborator who makes sure that everyone is on board to achieve set objectives. Her proven competence within user testing and usability questions makes here a team member everyone must have in their organization today.
Björn Lindhe
Working closely with Hedda in the same project for over a year, I say it's been a great experience. Set out to build an application for customers to gain overview and insights into their own performance, Hedda made sure our team gained the insights and information necessary to make the right prioritization and to focus efforts towards value for users. Taking ownership and lead for the user experience process, start to finish, the team was able to turn interviews and insights, into prototyping and implementation within a short window of time. She's structured and methodical and will bring a lot of experience and knowledge to the table. Hedda is a great team member who will make sure the team's focus stays on the value created for the business.
Fredrik Sterner Cederlöf
Hedda is really a force of nature! Her proven methods, frameworks and techniques really bumped up the speed and scientific approach within our CX organization at Collector Bank. Hedda always makes sure that the work is moving in the right direction with kept deadlines, shows a strong can-do attitude and takes no for an answer. She's a team collaborator who makes sure that everyone is on board to achieve set objectives. Her proven competence within user testing and usability questions makes here a team member everyone must have in their organization today.
Björn Lindhe
Working closely with Hedda in the same project for over a year, I say it's been a great experience. Set out to build an application for customers to gain overview and insights into their own performance, Hedda made sure our team gained the insights and information necessary to make the right prioritization and to focus efforts towards value for users. Taking ownership and lead for the user experience process, start to finish, the team was able to turn interviews and insights, into prototyping and implementation within a short window of time. She's structured and methodical and will bring a lot of experience and knowledge to the table. Hedda is a great team member who will make sure the team's focus stays on the value created for the business.
Credentials
-
Att leda andra utan att vara chef
Di AkademiSep, 2020- Nov, 2024 -
Retorik
Snacka Snyggt retorikbyråAug, 2017- Nov, 2024 -
Scrum Master PSM 1
Scrum.org
Experience
-
Uptive
-
Sweden
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Head of UX
-
Feb 2021 - Present
Ansvarar internt över vår UX avdelning. Idag är vi 10 personer där alla har en bredd inom UX/UI. I sin roll ansvarar Hedda bla över sälj och rekrytering, kompetensutveckling och kompetensutbyten genom konferenser och träffar.
-
-
CX-Lead & Strategist Consultant
-
Feb 2018 - Present
-
-
-
InterEast
-
Sweden
-
Transportation, Logistics, Supply Chain and Storage
-
1 - 100 Employee
-
CX lead Consultant
-
Sep 2022 - Present
InterEast handle high-quality transport solutions all around the globe – by sea, air and road. With offices in four different locations: Poland, Romania, Turkey and headquarters in Gothenburg, our increasingly diverse team consists of a total of 50 employees. InterEast handle high-quality transport solutions all around the globe – by sea, air and road. With offices in four different locations: Poland, Romania, Turkey and headquarters in Gothenburg, our increasingly diverse team consists of a total of 50 employees.
-
-
-
Collector Bank
-
Sweden
-
Financial Services
-
100 - 200 Employee
-
CX Lead Consumer. Consultant
-
Nov 2019 - May 2021
Som Customer Experience (CX) Lead på Collector Bank ansvarade Hedda för roller inom UX, Analys, Research och UI för privatsegmentet. Hennes ledarskap drivs av passion och kunskap i området som sätter fokus på att leverera värde och resultat som syns i affären.Arbetade i ledningsgruppen för privatsegmentet tillsammans med roller som Head of sales och Marketing manager.
-
-
UX-Strategist & Lead Research Consultant
-
Nov 2018 - Nov 2019
-
-
-
Stena Metall Group
-
Sweden
-
Environmental Services
-
100 - 200 Employee
-
UX-Strategist Consultant
-
Oct 2017 - Nov 2018
At Stena Metall Hedda was responsible for enhancing the user experience for Stena’s digital service. The portal is a global service (SE,NO, DK, PL, FI) where Stena’s clients can follow their waste management and handle tasks that are related to their companies waste. As UX strategist Hedda had the responsibility for: · Global user research - traveling to each country with head of development and made exploratory interviews to gain understanding of specific challenges. · Guide the Product owner in prioritizing and scope decisions · Creating conceptual design from research and performing usability tests · Validating that the solution creates the expected value by forming hypotheses and goals for design · Communicate design decisions, design reviews, customer journeys · Specify requirements with user stories, visual design and acceptance criteria. · Helping the Product Owner keeping track of the backlog · Guide the team with detailed questions during the sprint
-
-
-
Cygni, part of Accenture
-
Sweden
-
IT Services and IT Consulting
-
100 - 200 Employee
-
UX Consultant
-
Aug 2016 - Feb 2018
-
-
Design för beteendeförändring / kravställare
-
Aug 2017 - Oct 2017
I sin roll som UX designer hjälpte Hedda treskablinoll med att fatta strategiska beslut i hur man med hjälp av teknik kan förändra vissa typer av beteenden genom tex triggers och nudging. Hedda genomförde intervjuer med förskollärare såväl som förskolechefer i Sverige för att ta reda på underliggande känslor och behov. Hedda levererade en sammanställning av dessa behov såväl som ett koncept för hur treskablinoll kan förändra beteenden hos de tänkta användarna med hjälp av ett IT-stöd."Treskablinoll arbetar för barns rätt till en trygg barndom. Idag är tröskeln för sexualförbrytare alldeles för låg. Vi kämpar för att höja den tröskeln till att bli en skyddande mur runt barnen - vår framtid. Tre sexuellt utnyttjade barn i varje klass ska bli noll." http://treskablinoll.nu
-
-
Föreläsare CTS2017
-
Sep 2017 - Sep 2017
-
-
-
SpeedLedger
-
Sweden
-
Financial Services
-
1 - 100 Employee
-
UX Designer
-
Aug 2016 - Jul 2017
I sin roll som UX-designer på Speedledger ansvarade Hedda för användarundersökningar, interaktionsdesign, UX-strategi samt visuell design. Teamet bestod av två medlemmar som arbetade tillsammans med tre utvecklingsteam. SpeedLedger automatiserar bokföringen för småföretag med fakturering och rapportering samt direktkoppling till internetbanken. I sin roll som UX-designer på Speedledger ansvarade Hedda för användarundersökningar, interaktionsdesign, UX-strategi samt visuell design. Teamet bestod av två medlemmar som arbetade tillsammans med tre utvecklingsteam. SpeedLedger automatiserar bokföringen för småföretag med fakturering och rapportering samt direktkoppling till internetbanken.
-
-
-
Semcon
-
Sweden
-
Information Technology & Services
-
700 & Above Employee
-
M. Sc. student at Semcon
-
Jan 2016 - Jun 2016
Today, collaborative work such as idea generation, information transfer and complex decision-making often require a physical presence. This depends on today's technology which is not able to capture and display all this information in an easy way. The focus of this master thesis was to research how remote collaboration och communication can be enhanced, primarily by focusing on facilitating the activity of turn-taking. Hedda had the role as UX designer & pre-study leader. She had the responsibility to research user needs, select methods for the UX-process, create low and hi-fi prototypes. Hedda also had the role as scrum master. This project was a collaboration between Semcon AB, Ericsson AB, TouchTech, Chalmers, ETH Zurich, AVS, Intelliconcept i Schweiz.
-
-
-
Randstad
-
Netherlands
-
Human Resources Services
-
700 & Above Employee
-
Consultant
-
Oct 2013 - Dec 2015
-
-
-
Sappa
-
Sweden
-
Broadcast Media Production and Distribution
-
1 - 100 Employee
-
Teknisk support
-
Oct 2013 - Dec 2015
-
-
-
Liseberg
-
Sweden
-
Entertainment Providers
-
400 - 500 Employee
-
Attraktionsförare
-
May 2010 - Aug 2012
-
-
Education
-
2014 - 2016
Chalmers tekniska högskola
MSc Interaction design and Technologies -
2019 - 2019
IHM Business School
Förändringsledning -
2011 - 2014
Göteborgs universitet / University of Gothenburg
Kandidatexamen, Systemvetenskap IT människa och organisation
Community
