Experience

HIT Interactive Marketing Group

• Puerto Rico
• Advertising Services
• 1 - 100 Employee

• Creative Director (Founding Partner)

  • Nov 2011 - Present

  As a leader of creating award-winning campaigns (on-line and off-line) for major accounts, I built and oversaw all clients' Creative and Strategy Campaigns for USA / Puerto Rico, Central America (CAM), Latin America (LATAM) and Asia-Pacific (APAC). As above, I headed creative ad campaigns, proposals, pitches, while leading a selected group of creatives. Developed and created: -strategies that grew average agency account size up to 200% and won countless client goals and awards. -all creative and digital strategies for Dr. Pepper Snapple in Asia, Europe, Latin America and Puerto Rico. This included, websites, landing pages, social media platforms, social ads, video content, video production and promotions. Languages: Spanish, English, Korean, Mandarin, Cantonese and Thai -Kraft Heinz’s award-winning Meal Solutions Campaign, which won the 2016 SME ‘Premios a la Excelencia en Mercadeo’ Trade, Shoppers and Contest Marketing category. -Kuponea, the first ever on-line coupon program for Kraft Heinz (5th largest F&B company worldwide, with eight $1B+ brands). For this massive campaign we used print, social media, google ads, pop materials and in store promotions. I also helped developed Kraft Heinz’s website. -Indice, an innovative news outlet that reshaped the way millennials consume news. I developed its name, logo, design, positioning and strategy for print, social media and all digital channels. -revolutionary Advertising and Marketing Plan for Liceo de Arte y Tecnología that transformed their way of acquiring leads through digital platforms and delivered their best enrollment ever in 2018. Clients: SJU International Airport, Dr. Pepper Snapple (Snapple, Mistic, Hawaiian Punch, Canada Dry), Kraft Heinz, Liceo de Arte y Tecnología, Cold Stone Creamery, Tequila Patrón, Frangelico, Aperol, Badía, Reynolds. Show less



Arteria Publicidad

• Puerto Rico
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Oct 2004 - Aug 2011

  Driving soul behind all creative and digital campaigns. Led the company to be ranked among the top 10 locally own ad agencies in Puerto Rico and the Caribbean. Developed and created: -Popeyes Chicken and Biscuit’s ad campaigns for the local market. Launched successfully one of the most creative social media pages in the Island. -the innovative and acclaimed ad campaign: “Ayúdalo a escoger” for Grana Colors. An interactive campaign where the viewer chooses the ending of the story on social media. -award winning campaigns for Grana Colors and Liquor 43. -several tv productions for Liquor 43 in Montevideo, Uruguay. Clients: Popeyes Chicken and Biscuit, Grana Colors Underwear, Liquor 43, HiTech AutoCare. Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Art Director

  • Aug 1998 - Aug 2004

  This was my breakthrough! With an estimated marketing budget of 30M I helped create several ad campaigns for the US Hispanic Market - from concept to completion Developed and created: -campaigns for Miller Lite, Miller Genuine Draft and Domino’s. -tv commercials and photo shoots in Mexico and California. -award winning campaigns – 10+ AAF awards. -promos and product integrations – Sábado Gigante, Univision, FL. Clients: Miller Brewing Company (Miller LIte, MGD), Domino’s Pizza and Warner Lambert. Show less



McCann

• United States
• Advertising Services
• 100 - 200 Employee

• Junior Art Director

  • Mar 1996 - Jun 1998

  For this world-leading agency, provided concept layouts, designs, storyboards and animations. Developed and created: -promotional displays and materials for all Coca-Cola products. -photo shoots for GMC cars. -the launching of Motorola in PR. Clients: Coca-Cola Products, GMC, Motorola, Lays For this world-leading agency, provided concept layouts, designs, storyboards and animations. Developed and created: -promotional displays and materials for all Coca-Cola products. -photo shoots for GMC cars. -the launching of Motorola in PR. Clients: Coca-Cola Products, GMC, Motorola, Lays