Hector Mayer
Senior Field Sales Manager - Southern California at Mark Anthony Brands International- Claim this Profile
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Bio
Credentials
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CeMA Certificate - Certified Internet Marketer
eMarketing Association -
Fundamentals of International Marketing
ITESO Universidad Jesuita de Guadalajara
Experience
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Mark Anthony Brands International
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Ireland
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Food & Beverages
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100 - 200 Employee
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Senior Field Sales Manager - Southern California
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Oct 2018 - Present
Promoted to one of the biggest and most challenging roles in the company to oversee the largest beverage market and distributor network in the United States in a territory that consists of 80MM cases of beer for Reyes Wholesalers. Tasked to serve as a creative change agent leveraging strategic partnerships and launching new products, while strengthening trade and channel strategies. Responsible for regional sales and marketing growth initiatives across a 13-wholesaler network generating over $XXXMM in annual revenues and representing more than XX% of the SW Region’s business. Direct and mentor a team of 17 and manage pricing and financials for Southern California.Leadership Engagement ▬▬▬▬▬▬▬▬▬▬▬▬✔Manage departmental budget with accountability to the bottom line to ensure revenue growth of the entire product portfolio. ✔Mentored, developed and promoted 6 employees to higher positions within the organization. ✔Develop and implement beverage branding and sales programs for both distributors and sales teams. ✔Utilize a top-line sales and operations management approach to rapidly achieve and exceed profitability goals.✔Establish professional customer/vendor relationships and manage product line distribution, supplier and customer relations.Awards▬▬▬▬✔Attained a third Golden Lemmie Award for Best Performing Sales Manager in the Southwest Region (7 states), 2021.✔One of my 13 wholesalers won the Golden Lemmie Award for Best Performing Distributor in the Southwest Region (out of 7 states and 50+ distributors) 3 consecutive years.* continued below * Show less
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Senior Field Sales Manager - Southern California
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Oct 2018 - Present
* continued from above *Awards▬▬▬▬✔Attained a third Golden Lemmie Award for Best Performing Sales Manager in the Southwest Region (7 states), 2021.✔One of my 13 wholesalers won the Golden Lemmie Award for Best Performing Distributor in the Southwest Region (out of 7 states and 50+ distributors) 3 consecutive years.Select Accomplishments▬▬▬▬▬▬▬▬▬▬▬✔Took on X.XMM case business ($XXMM) in October of 2018 with 11 distributors and 3 direct reports. Grew to 13 distributors, 7 direct reports and X.XMM cases ($XXXMM), bigger than half of the other regions across the country. ✔Broke through Chain Programming with a key decision maker and got our brands featured on Hot Sheet to feature White Claw and Mike’s Hard Lemonade as top tier mandated execution in key chains. First time Mark Anthony Brands made it on this sheet. ✔Became the top 3 supplier and top 3 beer brand (top 2 in some markets) across Southern CA after scaling the business. ✔Nearly tripled the business in the 12 months in this role and depleted a total of 3,697,470 cases (+XXX%) in 2019. Achieved and delivered Distribution KPIs by XXX%. ✔Tripled the business again in 2020 depleted a total of 9,430,601 cases (+XXX%). Achieved and delivered Distribution KPI by XXX%. ✔After launching White Claw, the market was flooded with hundreds of competitors. Depleted 8,114,992 cases (-XX%) in 2021. ✔Achieved and delivered Distribution KPIs by XXX% in 2021. ✔Drove White Claw seltzer share to XX% in a billion-dollar segment. Show less
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Field Sales Manager, TX - American Vintage Beverage
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Nov 2014 - Oct 2018
Promoted to lead 14 distributor networks entirely across every function throughout the DFW, Austin and Houston metroplexes. Managed a diverse portfolio, challenged to engage cross-functionally and foster buy-in for new ideas and concepts. Charged with leading a team of channel partners and responsible for strengthening partnerships and executing channel strategies, representing $XXMM in annual revenues. Accountable for sales and marketing management, people and business development, organizational effectiveness, and continuous coaching.Leadership Engagement ▬▬▬▬▬▬▬▬▬▬▬✔Focused on an innovation portfolio (new to world brands) calling on Ben E. Keith Beverages, a 40MM case wholesaler with 13 different distributor locations across Dallas-Fort Worth and more than 1300 employees. ✔Managed a group of 12 influential National Account Managers at Ben E. Keith to drive new item authorizations, as well as extensive programming to scale brands and new items. ✔Successfully presented to board rooms and senior leadership with up to 250+ people in attendance. * continued below * Show less
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Field Sales Manager, TX - American Vintage Beverage
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Nov 2014 - Oct 2018
* continued from above *Awards▬▬▬✔Won back-to-back Golden Lemmie Awards for “Top Performing Sales Manager” in the South Central Region (6 states). First person in company to win the award back-to-back years. Select Accomplishments▬▬▬▬▬▬▬▬▬▬▬✔Mark Anthony Brands had depleted just over 50,000 cases in North TX upon my arrival in 2014. During my tenure in this role, scaled Cayman Jack brand and turned it into the #1 Flavored Malt Beverage Brand in DFW. Dethroned Bud Light Lime-a-Rita and Smirnoff Ice who had previously held that position for over a decade. Cayman Jack also cracked the Top 7 beer brands. ✔Integral role in scaling Cayman Jack Margarita while launching other new to world brands such as Palm Breeze and White Claw. ✔Mark Anthony Brands depleted over 450,000 cases in FY 2018. ✔Overdelivered KPIs and metrics 4 straight years in role in volume, share of market and distribution growth. ✔Territory was expanded due to my success in this role to include Houston and Austin in 2016. Tripled the business in two short years at Ben E. Keith - Houston and Brown Distributing - Austin. ✔Successfully launched White Claw across the DFW Metroplex and quickly turned it into the biggest White Claw Market outside of Florida in 2017 and 2018. ✔Upon departure back to CA, White Claw was the #1 seltzer in DFW, the #5 beer Brand and Cayman the #2 Flavored Malt Beverage. White Claw was also the #1 seltzer, #1 Flavored Malt Beverage and #3 Beer Brand in the Austin Market in 2018. Show less
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Field Sales Manager, San Diego, CA
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Nov 2013 - Nov 2014
Proactively recruited to direct operations of the distributorship in the San Diego market across all channels, outlets, functions, and departments. Served as the sole point of contact for all things related to sales, marketing, events, and promotions of the product.Select Accomplishments▬▬▬▬▬▬▬▬▬▬▬✔Managed a 100,000 case Mike’s Hard Lemonade wholesaler at Crest Beverage (12MM cases) and greatly exceeded our share of mind with wholesalers. Grew the business by +XX% in less than 12 months. ✔Successfully launched Mike’s HARDER Brand and led all of CA on HARDER depletions and average SKUs per outlet in small format and independent channels. Built strong and creative programming for the distributor network for a high profit brand and SKUs (16 oz. singles and 23.5 oz. singles). ✔Averaged 4.8 16 oz. SKUs per outlet (out of 6 available SKUs) in a very competitive market and tight shelf space for 16 oz. singles. Led the entire West Coast and ranked #2 in the country, on average HARDER 16 oz. SKUs per distributor location. ✔Successfully launched new to world package in Mike’s HARDER variety 12 pk. 8 oz. to compete up against market leader Bud Light Lime-a-Ritas. Led the charge across the Southwest Region encompassing 6 states in depletions for this SKU. Show less
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MillerCoors
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United States
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Food and Beverage Services
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700 & Above Employee
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Multicultural Sales Representative
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May 2012 - Nov 2013
Selected as one of only a few who was retained by MillerCoors after the relationship with Integer was terminated and the function was brought in-house. Accountable for managing and establishing core relationships with key local retailers to market to Hispanic markets accounts. Responsible for a portfolio of 125 Hispanic measured accounts with emphasis on driving distribution and volume performance. Worked in collaboration with key distributors and channel partners to maximize product sell-through. Key Sales Initiatives ✔Developed and implemented selling strategies based on individualized retail and consumer insights. ✔Worked hand-in-hand with local sales team, Distributor Sales Manager and Field Marketing Manager to execute goals and MillerCoors programming with local alliances including the San Diego Padres, San Diego Chargers, and San Diego State Aztecs. ✔Effectively managed and negotiated with independent ad writers to match and gain competitive advantage over competitors. Select Accomplishments ▬▬▬▬▬▬▬▬▬▬▬ ✔Delivered April through December volume performance of 1.8% and outperformed total Crest by 3.27%. ✔Overdelivered distribution objectives against total account base, driving a net gain of 396 total points of distribution in Q4 2012 versus goal of 125 net total distribution points. ✔Leveraged relationship with store managers and key decision makers to transform all three Northgate Markets (independent/high-volume accounts) in the region. Increased POS visibility and display presence, sold in permanent/exclusive thematic creative displays resulting in Northgate 30: +53.7% YTD, Northgate 29: +24.1% YTD, and Northgate 28: +4% YTD, FY 2012. ✔Finished in 1st place in the Southern California business unit for Distribution Incentive for Henry’s and Batch 19 targets, 03/2013. ✔Successfully hit and overdelivered distribution targets for Total Brands, Redd’s, Third Shift, Summer Shandy, Batch 19, Killian’s Irish Stout, and Henry’s, 05/2013. Show less
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The Integer Group
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United States
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Advertising Services
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400 - 500 Employee
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Lead Key Account Representative (08/10-04/12) · Promotions Coordinator (11/09-04/10)
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Nov 2009 - Apr 2012
Initially hired to coordinate and run Hispanic program promotions for the MillerCoors account throughout San Diego County with emphasis on executing in-store promotions to boost volume sales. Promoted to manage and support three Key Account Representatives and 30 brand ambassadors in overseeing a portfolio of accounts targeting Hispanic customers ensuring MillerCoors was the brand of choice among our distributors and channel partners. Key Sales Initiatives ▬▬▬▬▬▬▬▬▬ ✔Managed all payroll and ensured payroll budgets were consistently within guidelines. ✔Served as a strategic partner and liaison between the beer distributor and retail accounts ranging from liquor stores, to grocers, bars, C-stores, restaurants, and nightclubs. ✔Successfully developed managed, planned and executed programs including retail promotions and client communications. ✔Effectively managed accounts, promotions and events, under tight budgets and deadlines. ✔Managed sales reps from Crest LLC (distributor) to ensure priority was given to all MillerCoors brands before competitor brands. ✔Negotiated retail features and pricing to drive sales and volume. ✔Adapted innovative sales techniques to customize for various retailers to ensure maximum results. Select Accomplishments ▬▬▬▬▬▬▬▬▬▬▬▬ ✔Consistently achieved goals and gained incentives (display, distribution, and volume) over peers. ✔Finished in 1st place for a Coors Light Soccer (Big Rock) Incentive, October 2011 for driving Coors Light volume and distribution in Hispanic measured accounts between August and October. ✔Attained YTD volume plan by a variance of .5%; achieved Big Rock Distribution targets for both Miller Lite & Coors Light (one of only four individuals in the entire Pacific Region); and exceeded both Big Rock Miller Lite & Coors Light display goals by 20%+. Show less
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Co-Founder/President
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Mar 2006 - Apr 2010
Founder/President of a firm that planned, promoted, and implemented a range of events from dinners to innovative night club parties. Negotiated event booking fees, alcohol specials, admission fees, and commission fees with bar managers, structured around attendance. ✔Started the company while in college to fund own expenses. ✔Negotiated and sold event sponsorship with regional director of Monster Energy Drinks. ✔Worked with lawyers to ensure legality of all business actions internationally. ✔Managed sales team in creating, managing, and implementing marketing strategies. Show less
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Education
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San Diego State University
🎓 Bachelor of Business Administration Degree in Marketing
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