Heather Wilburn

Global Partner Programs Manager at commercetools
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Location
Amsterdam, North Holland, Netherlands, NL

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Experience

    • Germany
    • Software Development
    • 300 - 400 Employee
    • Global Partner Programs Manager
      • Sep 2023 - Present

      Amsterdam, North Holland, Netherlands - Administer the partner program - Develop partner-facing learning journeys and curate relevant content to support enablement - Manage communications to partners on new offerings, enablement, solutions, & case studies - Collaborate with Sales to faciliate sharing of partner-generated content - Configure and maintain partner business systems

    • United States
    • Software Development
    • 700 & Above Employee
    • Global Partner Programs Manager
      • Jun 2020 - Jul 2023

      Amsterdam, North Holland, Netherlands - Collaborated cross-functionally to establish a foundation for a world class partner ecosystem. - Responsible for Channel program strategy development and execution - Collaborated with Revenue Ops to implement channel strategy, data/reporting, system workflows - Developed Partner Portal; leveraging SFDC & PRM (Channeltivity) - working with Marketing, Sales Enablement, Training, and Documentation teams - Managed Partner Portal to create engaging platform for partners to interact… Show more - Collaborated cross-functionally to establish a foundation for a world class partner ecosystem. - Responsible for Channel program strategy development and execution - Collaborated with Revenue Ops to implement channel strategy, data/reporting, system workflows - Developed Partner Portal; leveraging SFDC & PRM (Channeltivity) - working with Marketing, Sales Enablement, Training, and Documentation teams - Managed Partner Portal to create engaging platform for partners to interact with Bloomreach (ie lead registration, commission and MDF tracking, training registration, etc) - Developed Partner Program collateral/documentation, onboarding materials, and communication strategies which include quarterly partner newsletters and educational webinars - Communicated partner program, strategies, events, and training opportunities via partner newsletters and webinars - Established and managed process for demo sandbox deployment - Managed agency and technology partner profile sites

    • Global Partnership Enablement Manager
      • Nov 2018 - Jun 2020

      Amsterdam Area, Netherlands Bloomreach is the leader in digital and commerce experience™. Our flagship product, brX, is the only digital experience platform built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalised experience. brX is the only platform that combines content and experience management with market-leading, AI-driven search, merchandising and personalisation together in one efficient, modern platform.

    • Higher Education
    • 700 & Above Employee
    • Masters Student in Management and Leadership
      • Aug 2016 - Oct 2017

      Leiden, The Netherlands Graduated with Departmental Honors, 3.83 GPA. The Management and Leadership program introduces key concepts in Managerial Leadership, Organization Development and Change, and Human Resources Management. The program’s synthesis of management perspectives, leadership concepts, and corporate culture frameworks, combined with an international setting, provided a solid understanding of the types of challenges that exist in today’s global teams and organizations. More importantly, the… Show more Graduated with Departmental Honors, 3.83 GPA. The Management and Leadership program introduces key concepts in Managerial Leadership, Organization Development and Change, and Human Resources Management. The program’s synthesis of management perspectives, leadership concepts, and corporate culture frameworks, combined with an international setting, provided a solid understanding of the types of challenges that exist in today’s global teams and organizations. More importantly, the curriculum and international location provided me with the necessary tools of management and leadership to effectively develop creative and impactful solutions for a global market. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Product Training Program Manager
      • Jan 2015 - May 2016

      Mountain View, CA Learning & Development: Google Product Suite, Global Channel Sales division - Performed formal and informal needs analysis to understand product training needs and knowledge/skill gaps for internal global sales team consisting of 170 members - Developed strategy, set goals, measured and reported on the effectiveness of training programs; provided recommendations for improvements - Adapted strategy and format based upon topic, role, global region and learning styles - Managed… Show more Learning & Development: Google Product Suite, Global Channel Sales division - Performed formal and informal needs analysis to understand product training needs and knowledge/skill gaps for internal global sales team consisting of 170 members - Developed strategy, set goals, measured and reported on the effectiveness of training programs; provided recommendations for improvements - Adapted strategy and format based upon topic, role, global region and learning styles - Managed global stakeholder and leadership relationships through communications, reporting and influence

    • Global Solutions Lead
      • 2014 - 2015

      Mountain View, CA Product Specialist: Google Product Suite, Global Channel Sales division - Supported 170 member global Channel Sales team in driving strategic partnerships and adoption of new initiatives involving Google Product Suite - Managed multiple stakeholders across all leadership levels, ensuring cross-functional alignment and execution of strategic goals, acting as an advocate between Product team and Sales team - Determined and delivered curriculum via live trainings and e-learnings -… Show more Product Specialist: Google Product Suite, Global Channel Sales division - Supported 170 member global Channel Sales team in driving strategic partnerships and adoption of new initiatives involving Google Product Suite - Managed multiple stakeholders across all leadership levels, ensuring cross-functional alignment and execution of strategic goals, acting as an advocate between Product team and Sales team - Determined and delivered curriculum via live trainings and e-learnings - Developed global ‘guru’ expert team to assist in local office support for Google Product Suite - Special expertise in Google My Business, AdWords Express, and AdWords Express API

    • Strategic Partner Manager
      • 2012 - 2014

      Mountain View, CA Advertising Sales: Google Product Suite, Global Channel Sales division - Managed C-level partnerships for increased adoption of Google advertising solutions - Developed marketing initiatives to drive new acquisitions achieving growth of +$1M annualized revenue for all managed agency partners, growing book of business 34% year over year, requiring excellent project management skills - Partnered closely with CEOs of top partners to develop internal training initiatives to improve… Show more Advertising Sales: Google Product Suite, Global Channel Sales division - Managed C-level partnerships for increased adoption of Google advertising solutions - Developed marketing initiatives to drive new acquisitions achieving growth of +$1M annualized revenue for all managed agency partners, growing book of business 34% year over year, requiring excellent project management skills - Partnered closely with CEOs of top partners to develop internal training initiatives to improve partner support staff understanding of Google products - Developed content for, and co-presented in, a variety of webinars and in-person speaking engagements to aid partner growth - Co-Founded and Co-Produced the first Franchise Summit (GIFA ‘13) at Google Headquarters, in partnership with the IFA. The goals of this half day event included building market awareness of local marketing solutions offered by Google, empowering franchisees to drive more traffic to their stores, and further enhance the expertise of our managed partners - Conceived of web series ‘Ask an Agency’ to promote discovery of top client’s services. Worked cross-functionally with Google Marketing to pilot this initiative, resulting in strengthened partner relationships and additional revenue commitments from participants: https://goo.gl/DMS2Rg

    • Senior Account Manager
      • 2011 - 2012

      Mountain View, CA Social Media: Google Offers (competitor to Groupon), Small and Medium Business (SMB) division - Managed merchant relationships in both Denver and Phoenix markets - Worked cross-functionally with Business Analyst, Editor, and Merchant to ensure timely set up and launch of merchant’s offer - Responsible for managing billing platform transition for all Google Offers merchants - Top 1% of Account Managers who achieved 100% merchant satisfaction via Merchant Satisfaction Survey

    • Account Executive
      • 2008 - 2011

      Mountain View, CA TV Advertising: Google TV Ads, Direct Customer Services (DCS) division - Sold the Google TV Ads platform to high potential accounts in the Retail, BIM, and Travel verticals, growing book of business 190% year over year - Collaborated with engineering to develop better tracking integration for TV statistics in the Google Analytics product - Lead for International Project working cross-functionally with Product and Sales Finance to open TV ads platform to international advertisers.… Show more TV Advertising: Google TV Ads, Direct Customer Services (DCS) division - Sold the Google TV Ads platform to high potential accounts in the Retail, BIM, and Travel verticals, growing book of business 190% year over year - Collaborated with engineering to develop better tracking integration for TV statistics in the Google Analytics product - Lead for International Project working cross-functionally with Product and Sales Finance to open TV ads platform to international advertisers. Coordinated across Dublin and Tel Aviv offices to establish an international TV Guru team to support this effort. Anticipated revenue impact +$2M annually

    • Client Management & Peer Development: pre-IPO
      • Mar 2002 - Dec 2007

      Mountain View, CA Online Advertising: Google AdWords, Online Sales & Operations (OSO) division - Managed high caliber partnerships in the Travel & Retail verticals for increased adoption of Google advertising solutions - Established quality review and coaching sessions for customer service representatives, providing guidance for improving the customer experience - Founding member of AdWords phone support team; Trained and mentored new phone support team members, provided face to face feedback and… Show more Online Advertising: Google AdWords, Online Sales & Operations (OSO) division - Managed high caliber partnerships in the Travel & Retail verticals for increased adoption of Google advertising solutions - Established quality review and coaching sessions for customer service representatives, providing guidance for improving the customer experience - Founding member of AdWords phone support team; Trained and mentored new phone support team members, provided face to face feedback and review sessions for peers - Founding member of AdWords team; Developed first training program for new hires; Designed foundation for AdWords' formal cancellation policy. - Contributed heavily in the development of team culture and well-being

    • Spain
    • Motor Vehicle Manufacturing
    • Inside Sales Agent
      • 1999 - 2000

      San Francisco Bay Area Online hotel distribution network - Enrolled independent hotels, inns, and small groups onto the WorldRes Internet reservation platform - Assisted in maintaining positive partner relationships through pro-active contact of prospects generated by Business Development via phone, email, direct mailings and faxing - Consistently secured the highest percentage of Destination Marketing Organization (DMO) contracts as well as DMO hotel activations

    • Canada
    • Hospitality
    • 1 - 100 Employee
    • Senior Reservation Agent
      • 1993 - 1997

      San Francisco Bay Area - Maintained positive relationships with numerous bed & breakfast inn managers, requiring excellent communication and negotiation skills - Assisted customers via phone in building multi-day/multi-city travel itineraries - Shared responsibility for managing office, including accounting, data entry, and organization of files

Education

  • UC Santa Barbara
    BA, Communications; Minor, Socio-Cultural Linguistics
    1996 - 1998
  • Webster University Leiden
    Master of Arts (M.A.), Management & Leadership
    2016 - 2017
  • University of California, Berkeley, Haas School of Business
    Women's Executive Leadership Program
    2015 - 2015
  • ATD Designing Learning
    2015 - 2015

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