Heather Welch

Email Marketing Associate at 7 For All Mankind
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

Topline Score

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

You need to have a working account to view this content. Click here to join now
Maggie Koenig

Heather excelled in my course on Fashion Public Relations at AAU. She created an excellent project outlining a PR Strike and Event for a local small business in Portland. Her attention to detail and thorough research will really help the client gain a broader customer base and gain the exposure they need to continue their business.

0

/5.0
/ Based on 0 ratings
  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

No reviews to display There are currently no reviews available.
You need to have a working account to view this content. Click here to join now

Credentials

  • SEO Foundations
    LinkedIn
    Aug, 2021
    - Sep, 2024
  • PowerPoint Quick Tips
    LinkedIn
    Jun, 2021
    - Sep, 2024

Experience

  • 7 For All Mankind
    • United States
    • Retail Apparel and Fashion
    • 500 - 600 Employee
    • Email Marketing Associate
      • Aug 2022 - Present

      • Assist CRM and email marketing manager with email and digital marketing campaigns • Build, schedule and deployment of all email campaigns across two brands using Listrak • Perform Quality Assurance (QA) tests of all email campaigns with strong attention to detail, resulting in optimized execution of all campaigns • Manage email program reporting and analysis using Listrak EMS, Excel and Google Sheets • Manage coordination of digital assets for digital marketing channels • Work with designated design teams to execute asset creation based on data and campaign executions to optimize brand vision • Review competitor email campaigns and audit opportunities for two separate brand identities Show less

  • goop.com
    • Digital Marketing Intern
      • Sep 2021 - Dec 2021

      • Assisted digital marketing manager with newsletter sends and retention efforts • Organized campaign data utilizing Google Sheets • Worked cross-functionally to gain key email campaign insights contributing to subscriber growth and retention (e.g., deploying and analyzing results of A/B tests) • Reviewed marketing emails prior to send to ensure accuracy, creativity, and effectiveness • Supported digital marketing team to ideate, create and execute effective email campaigns • Reviewed and created SEO content via Yoast and WordPress to increase consumer traffic to subject-specific editorial pages • Conducted keyword research and analysis utilizing Google Search Console, SEM Rush, and STAT reports to extract insights in creating engaging meta information and content for on-page optimization Show less

  • EcoVibe Apparel
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing Associate
      • Oct 2020 - Jan 2021

      • Designed and scheduled social media posts, stories, and online marketing campaigns, resulting in increased sales: www.instagram.com/ecovibestyle/ • Supported daily site content updates in Shopify per new arrivals and out of stock • Curated and organized product categories and listing pages • Photography: edited images utilizing Lightroom and Canva and published to eCommerce site: www.ecovibestyle.com • Customer service: Instagram communication, eCommerce queue, and special orders • Designed and scheduled social media posts, stories, and online marketing campaigns, resulting in increased sales: www.instagram.com/ecovibestyle/ • Supported daily site content updates in Shopify per new arrivals and out of stock • Curated and organized product categories and listing pages • Photography: edited images utilizing Lightroom and Canva and published to eCommerce site: www.ecovibestyle.com • Customer service: Instagram communication, eCommerce queue, and special orders

  • Hand & Stone Massage and Facial Spa
    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Spa Manager
      • Sep 2017 - Mar 2020

      • Orchestrated and managed all daily franchise operations including human resource functions, team and employee management, and client satisfaction and retention • Conducted staff training on a monthly basis to strengthen team product knowledge and increase employee productivity • Hit weekly and monthly sales plans through analyzing and forecasting customer trends and communicating goals to team • Actively promoted franchise through multiple marketing channels including PR events, social media, and partnerships with local businesses and organizations: www.instagram.com/handandstonepdxwilliams/ Show less

  • Murad
    • United States
    • Personal Care Product Manufacturing
    • 300 - 400 Employee
    • Business Development and Education Manager - San Francisco South
      • Nov 2015 - Mar 2017

      • Number one in company for Q3 sales 2016 - exceeding budget by +60% to LY• First in sales nationwide +55% to LY, July 2016• Increased sales YOY in Oregon market by 23%• Increased YTD sales (through Q3 2016) in the Hawai'i market by 53%• Increased YTD sales (through Q3 2016) in the Alaska market by 98%• Exceeded Jan and Feb 2017 all business budget +6%• Successfully opened new accounts with implementation of team sales goals• Responsible for 42 National Accounts per a 45-60 and 90-day call cycle • Organized, facilitated and created excitement around regional classes to host 35+ attendees• Built strong relationships with Regional Developers, Business Managers, Lead Estheticians and Regional Trainers as key contacts Show less

    • Account Executive - Central CA
      • Aug 2015 - Nov 2015

      • Exceeded quarterly budget +27% (Q3 2015) within first 60 days of servicing territory• Consistently met and exceeded monthly and quarterly plan to ensure buy-in and pursuant of client contract• Connected with partners in assigned territory to provide account support and meet educational needs (CA, HI, OR, AK) • Ensured professional execution of calendar events including corporate promotions and product trainings• Event Design: Organized and attended monthly onsite sell-thru of skincare sales, generating $1000+ per event Show less

  • Massage Envy
    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Esthetician
      • Apr 2014 - Aug 2015

      • Ranked highest in pre-booking clients and sales • Delivered Murad skin treatments to clientele • Attended ongoing skincare education on and off-site to ensure knowledge of latest technologies and product launches • Ranked highest in pre-booking clients and sales • Delivered Murad skin treatments to clientele • Attended ongoing skincare education on and off-site to ensure knowledge of latest technologies and product launches

  • Dermalogica
    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Instructor - International Dermal Institute and Dermalogica
      • Sep 2013 - Mar 2014

      • Planned events and partnered with Dermalogica Account Executive and accounts to maximize sales and education per store goals • Exceeded expectations in problem solving and decision making to adapt to the ever-changing classroom environment • Taught and supported Undergraduate Student Day(s) to host 60+ students from a variety of cosmetology and beauty schools in the Bay Area • Utilized a very structured and organized calendar to develop and execute a plan for upcoming classes and events at the Learning Center, Demalogica accounts and partnership schools • Responsible for partnering with retail accounts and partnership schools in determining needs and confirming event demonstrations and class details Show less

  • Douglas J Aveda Institutes & Salons
    • United States
    • Consumer Services
    • 100 - 200 Employee
    • Lead Esthiology Instructor
      • Jan 2012 - Feb 2013

      • Facilitated Educator in Training Program: lead and educated licensed estheticians through EIT Program, created monthly lesson calendar, assessed practicals, administered tests, coached on effective classroom presentation, lesson planning and spa clinic flow • Managed spa clinic floor and a team of students: coached estheticians in the moment with respect to customer service, proper delivery of skin treatments and recommending a skincare regimen • Conducted daily student huddles and celebrated goals being met • Recognized for excellence in teaching phases of Esthiology Program; experience in utilizing Advanced 4MAT Lesson Planning (lessons to reach all types of learning styles) Show less

  • Natural Alternatives Aveda Salons and Spas
    • Spa Coach | Educator | Esthetician
      • Jan 2003 - Jan 2013

      • Spa Team Lead | Spa Coach: Managed and trained spa staff of 24+, across 4 locations, on guest retention, sales/service goals, product knowledge, brand philosophy and rituals • Exclusive invitation to Spa Purefessional audition with Aveda Corporation | Estée Lauder • Aveda Certified Skin Care Educator, November 2007 • Traveled and provided education to the Southeast territory with Neill Corporation and The Salon People • Created and implemented esthetician technical evaluations to encourage consistency and enhance performance level Show less

  • Aveda
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Aveda Certified Spa Purefessional
      • Nov 2007 - Aug 2012

      • Aveda Certified Skin Care Educator Hired within Neill/TSP territory (Southeast) • Facilitated calendar classes for Aveda spas, salons, and Institutes • Worked directly beside SDP to ensure saturation of skin care product launches and new facial techniques • Built and maintained relationships with business owners, salon/spa managers and their team, and SDP's • Aveda Certified Skin Care Educator Hired within Neill/TSP territory (Southeast) • Facilitated calendar classes for Aveda spas, salons, and Institutes • Worked directly beside SDP to ensure saturation of skin care product launches and new facial techniques • Built and maintained relationships with business owners, salon/spa managers and their team, and SDP's

Education

  • FIDM
    Master of Business Administration, cum laude
    2021 - 2022
  • Academy of Art University
    Bachelor of Fine Arts, cum laude, Fashion Marketing
    2019 - 2021
  • The Art Institutes
    Fashion Marketing and Management, GPA 3.9
    2017 - 2019
  • Douglas J Aveda Institute
    Instuctor, Limited Instructor Program
    2012 - 2012
  • Cosmix School of Makeup Artistry
    Certification, Fundamental Makeup Techniques
    2002 - 2002
  • Florida College of Natural Health-Brandenton
    Licensed Aesthetician 2002, Skin Care Training Program
    2001 - 2002
  • John C Calhoun State Community College
    Social Sciences
    1995 - 1996
  • Danville Area Community College/Danville Junior College
    Data Entry/Microcomputer Applications
    1994 - 1995

Community

You need to have a working account to view this content. Click here to join now