Heather McGee
Client Strategy Supervisor at True Media- Claim this Profile
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Bio
Marcy Markes, MSN, APRN, FNP-BC, AE-C
I can not recommend Heather enough! She would make an AMAZING addition to any company looking to grow. She is so talented in marketing, so professional, interactive, creative and such a fun caring peer. She is the absolute best!!!
Sean Spence, MBA, APR
I have known Heather for many years and she is absolutely one of the smartest, most effective marketing and sales professionals with whom I have ever worked. I think the key to her success is a combination of two things -- she is super smart about marketing and communicating, and she is so darned good at listening and understanding what is needed. I have always been impressed by Heather's passion for helping businesses succeed; anybody would be lucky to have her on their team.
Marcy Markes, MSN, APRN, FNP-BC, AE-C
I can not recommend Heather enough! She would make an AMAZING addition to any company looking to grow. She is so talented in marketing, so professional, interactive, creative and such a fun caring peer. She is the absolute best!!!
Sean Spence, MBA, APR
I have known Heather for many years and she is absolutely one of the smartest, most effective marketing and sales professionals with whom I have ever worked. I think the key to her success is a combination of two things -- she is super smart about marketing and communicating, and she is so darned good at listening and understanding what is needed. I have always been impressed by Heather's passion for helping businesses succeed; anybody would be lucky to have her on their team.
Marcy Markes, MSN, APRN, FNP-BC, AE-C
I can not recommend Heather enough! She would make an AMAZING addition to any company looking to grow. She is so talented in marketing, so professional, interactive, creative and such a fun caring peer. She is the absolute best!!!
Sean Spence, MBA, APR
I have known Heather for many years and she is absolutely one of the smartest, most effective marketing and sales professionals with whom I have ever worked. I think the key to her success is a combination of two things -- she is super smart about marketing and communicating, and she is so darned good at listening and understanding what is needed. I have always been impressed by Heather's passion for helping businesses succeed; anybody would be lucky to have her on their team.
Marcy Markes, MSN, APRN, FNP-BC, AE-C
I can not recommend Heather enough! She would make an AMAZING addition to any company looking to grow. She is so talented in marketing, so professional, interactive, creative and such a fun caring peer. She is the absolute best!!!
Sean Spence, MBA, APR
I have known Heather for many years and she is absolutely one of the smartest, most effective marketing and sales professionals with whom I have ever worked. I think the key to her success is a combination of two things -- she is super smart about marketing and communicating, and she is so darned good at listening and understanding what is needed. I have always been impressed by Heather's passion for helping businesses succeed; anybody would be lucky to have her on their team.
Credentials
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Google Ads Apps Certification
SkillshopMar, 2023- Oct, 2024 -
Google Ads Creative Certification
SkillshopMar, 2023- Oct, 2024 -
Google Ads Creative Certification
SkillshopMar, 2023- Oct, 2024 -
Google Ads Display Certification
SkillshopMar, 2023- Oct, 2024 -
Google Ads Video Certification
SkillshopMar, 2023- Oct, 2024 -
Google Ads Video Certification
SkillshopMar, 2023- Oct, 2024 -
Google Ads Video Certification
SkillshopMar, 2023- Oct, 2024 -
Grow Offline Sales Certification
SkillshopMar, 2023- Oct, 2024 -
Grow Offline Sales Certification
SkillshopMar, 2023- Oct, 2024 -
Grow Offline Sales Certification
SkillshopMar, 2023- Oct, 2024 -
Grow Offline Sales Certification
SkillshopMar, 2023- Oct, 2024 -
Shopping ads Certification
SkillshopMar, 2023- Oct, 2024 -
Shopping ads Certification
SkillshopMar, 2023- Oct, 2024 -
Shopping ads Certification
SkillshopMar, 2023- Oct, 2024 -
Shopping ads Certification
SkillshopMar, 2023- Oct, 2024 -
Google Ads - Measurement Certification
True MediaFeb, 2023- Oct, 2024 -
Google Ads Search Certification
SkillshopFeb, 2023- Oct, 2024 -
Google Ads Search Certification
SkillshopFeb, 2023- Oct, 2024 -
Google Ads Search Certification
SkillshopFeb, 2023- Oct, 2024 -
Google Analytics Certification
SkillshopFeb, 2023- Oct, 2024 -
Google Analytics Certification
SkillshopFeb, 2023- Oct, 2024 -
Google Analytics Certification
SkillshopFeb, 2023- Oct, 2024
Experience
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True Media
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United Kingdom
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Media Production
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1 - 100 Employee
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Client Strategy Supervisor
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Jan 2023 - Present
Collaborating with media resources and working with our True Media team to provide research driven, customer targeted, ROI focused, marketing plans, customized for goal driven small businesses. Principal client strategist and account lead on client portfolio. Responsible for overall research and development of channel plans for assigned clients across ALL paid media channels. Developing and maintaining a solid understanding of the clients' business and applying media knowledge to deliver against the clients objectives. The Client Strategist providing support and follow-up for all client inquiries and maintaining strong relationships with clients. Preparing research based marketing strategies, presenting materials, media brief, measurement strategy, and channel strategy. Responsible for overall client strategy effectiveness, satisfaction, and profitability.
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Jefferson City Medical Group
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Director Of Marketing And Community Relations
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Jul 2021 - Jan 2023
Jefferson City Medical Group is one of Missouri's largest, independently-owned, multi-specialty groups. JCMG grew from the belief that the best medical decisions are made by patients working closely with their physicians. Today, the teamwork in medicine is maintained by more than 100 providers in 30 medical specialties with a staff of more than 640. At JCMG, our goals remain simple - we are committed to providing the most compassionate, cost-effective and comprehensive medical care in central Missouri. As Community Relations Director, I manage the marketing team which includes our Graphic Designer and Patient Care Liaison. Organizational partner for cause marketing partnerships including, the JC Chamber, United Way, Special Olympics, American Cancer Society, American Red Cross, Breast Cancer Awareness, Miles Against Melanoma, and more. Internal duties include: introducing and promoting new providers, promotion of services, press releases and media relations, patient satisfaction, employee satisfaction, internal seasonal promotions, managing web content and social media updates, preparing reports for shareholders and employee/manger meetings, patient and employee safety, open house events, media buys, charity partnerships, employee newsletter, and more. Every day is different. Passionate about helping people love their doctor, love their coworkers and love their community. (Are you still reading? If so shoot me a message and I’ll take you out for coffee 😀)
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Senior Account Executive
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Feb 2017 - Jun 2021
Every day businesses reach out to customers across the state - I'm inviting you into living rooms, with trackable :30 and :15 TV commercials and targeted digital marketing. Tell your story, show your services, goods and events, and recruit customers and employees to over 150,000 households across Mid Missouri. Whether it's tried and true programs like Jeopardy, the Today Show or Wheel of Fortune, staples like the News, Sports and Special Events or Prime Programing like The Voice, AGT, This is Us and NBC Nightly News, everyone watches. Online we will reach those customers with targeted Digital, SEO, SEM, Geotargeting, Device ID, Custom Video, Preroll, Banners, Social Media, Contests and more. There's a lot of opportunity for businesses ready to tell their story. If you'd like an invite into your customer's living room's and lives - Im your matchmaker. My specialties include Medical Specialties, B2B, the Service Industry (both restaurant and home services) and any business partnering with a charitable cause.
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Sales and Marketing Executive
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May 2016 - Feb 2017
the Business Times Company: Columbia Business Times, CoMo Living, and Jefferson City Magazine the Business Times Company: Columbia Business Times, CoMo Living, and Jefferson City Magazine
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Zimmer Radio and Marketing Group
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United States
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Telecommunications
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1 - 100 Employee
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Marketing Consultant
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Dec 2006 - May 2016
I designed custom marketing campaigns based on individual business needs and goals. With a toolbox of diverse radio stations, snazzy websites, cause marketing events, custom web/logo/jingle opportunities, live event broadcasts, and so much more, I helped businesses grow their sales. My job was to manage and grow my client list, retain and increase sales, develop new partnerships. I designed custom marketing campaigns based on individual business needs and goals. With a toolbox of diverse radio stations, snazzy websites, cause marketing events, custom web/logo/jingle opportunities, live event broadcasts, and so much more, I helped businesses grow their sales. My job was to manage and grow my client list, retain and increase sales, develop new partnerships.
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Campaign Coordinator
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Mar 2006 - Sep 2011
A campaign coordinator does a lot of everything. Fundraising, creating campaign literature, going door to door, keeping up finance reports, donor relations, putting up yard signs, conducting lit drops, organizing and running campaign fundraisers and events, managing volunteer recruitment, proofing speeches, doing speech prep, and managing the day-to-day schedule for our candidate. After the campaign victory in 2006, I remained an active managing member of Ed's team until his passing in 2011. I remain active in maintaining his legacy whenever possible.
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Sam Goody
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Retail
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1 - 100 Employee
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Store Manager
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Jul 2002 - Mar 2006
I was the manager of a huge, medium volume, entertainment store. I loved it! I also helped with other stores. Store manager of a large/high volume entertainment retail store. Product included – music, movies, game systems, phones, accessories and a variety of ever changing product. -Managed daily, weekly and yearly inventories. -Maintaining the stores appearance and keeping promotions up to date and active. -Money management with multiple cash drawers in constant use. Training associates in proper money management techniques, balancing, and reconciling drawers, making deposits. -Hiring, training, promoting, evaluating and terminating staff, as needed. -Participating in company and region wide incentives including loyalty programs, special orders, upselling accessories, and new release reservation programs. My store was constantly ranked in the top 5-10% of the stores company wide in these areas. -Maintaining a loss prevention number under the required loss percentage. Took the store from a high risk store in danger of closing to having less than 1% loss, in under a year.
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Education
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1998 - 2002
William Jewell College
BA/BA, Psychology, Communications, International Relations, Debate -
1996 - 1998
Lincoln Community School
High School, Varied -
1994 - 1996
Ghana International School (GIS)
High School-Varied, 9th-10th
Community
