Marketing and Communications Specialist

• Nov 2021 - Present

Marketing Coordinator

• Mar 2020 - Nov 2021

Marketing Assistant

• Jul 2019 - Mar 2020

Organized and managed customer management database of 300+ retailers from range of communication channels Assisted with design and creation of digital presence; managed schedule of content distribution, promotion and analytics Organized and managed customer management database of 300+ retailers from range of communication channels Assisted with design and creation of digital presence; managed schedule of content distribution, promotion and analytics

Store Manager & Buyer

• Dec 2012 - Jul 2019

Launched and oversaw 2-3 promotional events annually; designed and updated content for printed collateral, targeted campaigns, social media platforms and museum websiteFormalized engaging digital strategy and quantitative monitoring of consumer trends, including marketing ROIRefocused MOPA Shop brand identity and increased branded retail product lines; directed new product development and licensing activities including negotiation, contracts, project management, and distribution Identified and cultivated relationships with 200+ suppliers, manufacturers, publishers, local artisans, cultural institutions and other brands providing an inspired selection of inventory and facilitating cross-promotionManaged inventory of 9,000+ items, annual budget of $188,000 and monitored fiscal health including pricing strategy and monthly profit-loss projectionDirected daily operations of visitor relations department, 10+ employees, ensuring ongoing improvements in operational effectiveness by introducing written policy and procedure in hiring, training and evaluations Show less

Volunteer Coordinator

• Jun 2008 - Dec 2012

Recruited, hired and provided training and orientation to 40+ volunteers annuallyLiaise with various departments to establish position requirements and scheduling needsInitiated recognition awards and our annual Docent, Intern and Volunteer Appreciation event