Heather Shanholtzer

Copywriter at SmartBug Media
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Contact Information
us****@****om
(386) 825-5501
Location
Saint Johns, Florida, United States, US

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Copywriter
      • Jan 2019 - Present

    • Freelance Writer/Editor
      • May 2018 - Present

      St Johns, FL Inbound marketing content/editorial services provider: Copywriting Articles Blog posts Pillar pages eBooks Checklists Custom surveys and reports Social media Web copy Copyediting Proofreading

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Director of Publishing
      • Jun 2013 - May 2018

      Jacksonville, Florida Area • Oversee content production for three community websites (StickyMinds, AgileConnection, CMCrossroads), the TechWell corporate site, and Better Software magazine • Manage revenue-generating web seminar and content syndication programs • Design, administer, and compile data from surveys conducted for TechWell and for outside vendor sponsors • Develop and execute content marketing strategies utilizing existing TechWell content to increase engagement and generate new leads at a minimal… Show more • Oversee content production for three community websites (StickyMinds, AgileConnection, CMCrossroads), the TechWell corporate site, and Better Software magazine • Manage revenue-generating web seminar and content syndication programs • Design, administer, and compile data from surveys conducted for TechWell and for outside vendor sponsors • Develop and execute content marketing strategies utilizing existing TechWell content to increase engagement and generate new leads at a minimal cost • Apply SEO best practices to maximize standing in web search results and increase traffic to websites • Write white papers, including the annual “State of the Software Testing Profession” report • Write copy to promote vendor-sponsored web seminars and white papers • Manage distributed team of technical editors, copyeditors, writers, production assistants, and graphic designers • Oversee publication of Better Software magazine (90,000+ subscribers) • Work as part of an agile development team to build, redesign, and improve functionality of TechWell’s Drupal websites • Collaborate with management to set annual budgets Show less

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Editor In Chief, Editor, Managing Editor, Assistant Editor
      • 2003 - 2013

      Jacksonville, Florida Area • Work with international authors and software professionals to produce technically sound, grammatically precise content for print and web publications • Simplify complex technical content to make it accessible and engaging to both experienced and entry-level software professionals • Recruit authors, copyedit content, and work with designers and printers to produce print version of Better Software magazine • Write web content

    • United States
    • Environmental Services
    • 700 & Above Employee
    • Environmental Specialist: Air Quality
      • Jun 2000 - Oct 2003

      Assistant Communication Specialist • Writing and editing projects, including a film script, a brochure, internal newsletter, and web content Volunteer recruitment and organizing community outreach projects Environmental Specialist • Collect and compile air pollution data from monitoring sites across north Florida • QA and maintenance of air monitoring devices • Facilitate air quality audits by FDEP Tallahassee office and federal Environmental Protection Agency

    • Environmental Field Technician
      • Jul 1999 - Jun 2000

      Jacksonville, Florida Area • Collect water samples from monitoring wells and surface waters for lab analysis • QA and maintenance of water sampling equipment • Adherence to chain of custody and regulatory guidelines • Data entry

Education

  • University of North Florida
    Bachelor's degree, Communications
    2002 - 2003
  • University of North Florida
    Bachelor's degree, Biology, General
    1996 - 1999

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