Heather Shanholtzer
Copywriter at SmartBug Media- Claim this Profile
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Bio
Experience
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SmartBug Media
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United States
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Advertising Services
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100 - 200 Employee
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Copywriter
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Jan 2019 - Present
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Freelance Writer/Editor
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May 2018 - Present
St Johns, FL Inbound marketing content/editorial services provider: Copywriting Articles Blog posts Pillar pages eBooks Checklists Custom surveys and reports Social media Web copy Copyediting Proofreading
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TechWell Corp
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United States
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Information Technology & Services
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1 - 100 Employee
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Director of Publishing
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Jun 2013 - May 2018
Jacksonville, Florida Area • Oversee content production for three community websites (StickyMinds, AgileConnection, CMCrossroads), the TechWell corporate site, and Better Software magazine • Manage revenue-generating web seminar and content syndication programs • Design, administer, and compile data from surveys conducted for TechWell and for outside vendor sponsors • Develop and execute content marketing strategies utilizing existing TechWell content to increase engagement and generate new leads at a minimal… Show more • Oversee content production for three community websites (StickyMinds, AgileConnection, CMCrossroads), the TechWell corporate site, and Better Software magazine • Manage revenue-generating web seminar and content syndication programs • Design, administer, and compile data from surveys conducted for TechWell and for outside vendor sponsors • Develop and execute content marketing strategies utilizing existing TechWell content to increase engagement and generate new leads at a minimal cost • Apply SEO best practices to maximize standing in web search results and increase traffic to websites • Write white papers, including the annual “State of the Software Testing Profession” report • Write copy to promote vendor-sponsored web seminars and white papers • Manage distributed team of technical editors, copyeditors, writers, production assistants, and graphic designers • Oversee publication of Better Software magazine (90,000+ subscribers) • Work as part of an agile development team to build, redesign, and improve functionality of TechWell’s Drupal websites • Collaborate with management to set annual budgets Show less
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TechWell Corp
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United States
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Information Technology & Services
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1 - 100 Employee
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Editor In Chief, Editor, Managing Editor, Assistant Editor
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2003 - 2013
Jacksonville, Florida Area • Work with international authors and software professionals to produce technically sound, grammatically precise content for print and web publications • Simplify complex technical content to make it accessible and engaging to both experienced and entry-level software professionals • Recruit authors, copyedit content, and work with designers and printers to produce print version of Better Software magazine • Write web content
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Florida Department of Environmental Protection
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United States
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Environmental Services
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700 & Above Employee
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Environmental Specialist: Air Quality
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Jun 2000 - Oct 2003
Assistant Communication Specialist • Writing and editing projects, including a film script, a brochure, internal newsletter, and web content Volunteer recruitment and organizing community outreach projects Environmental Specialist • Collect and compile air pollution data from monitoring sites across north Florida • QA and maintenance of air monitoring devices • Facilitate air quality audits by FDEP Tallahassee office and federal Environmental Protection Agency
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Environmental Field Technician
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Jul 1999 - Jun 2000
Jacksonville, Florida Area • Collect water samples from monitoring wells and surface waters for lab analysis • QA and maintenance of water sampling equipment • Adherence to chain of custody and regulatory guidelines • Data entry
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Education
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University of North Florida
Bachelor's degree, Communications -
University of North Florida
Bachelor's degree, Biology, General