Experience

Sassafras Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2020 - Present

  Primary point of contact for a diverse portfolio of clients. Provides strategic leadership, ideation and marketing/advertising counsel for clients and internal teams. Identifies goals and works strategically across the agency to align the appropriate cross-functional teams to provide solutions and deliver on client needs.Mentor, direct and lead account managers. Responsible for identifying opportunities to grow existing services to deepen client relationships as well as strategically focusing on the big picture while managing client deliverables. Show less

• Account Manager

  • Oct 2018 - Present



HealthRidge Fitness Center

• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Oct 2005 - Oct 2011

  Formulate, direct and coordinate marketing and advertising programs to increase memberships, reduce attrition and improve profit centers.  Increased memberships by an average of 60% year-over-year from 2006 – 2010.  Execute annual marketing plan incorporating direct mail, online & email marketing, promotion and community activities.  Create and implement advertising programs in support of marketing plan and within budget.  Execute weekly/monthly email campaigns with unique messaging strategies for members and prospects.  Analyze monthly membership volume and department sales to refine and/or create new programs to achieve goals.  Manage outside vendors including graphic artists, web developers, advertising representatives, printers and community advocates.  Launched online campaigns utilizing SEO, banner ad placement and Google Ad Words program which resulted in a 130% increase in unique visitors/month.  Directed the re-design and development of the company website. Perform all website updates using Textpattern CMS.  Create internal promotional materials for referrals, monthly membership, spa, group exercise and all other areas within the facility using Adobe Illustrator.  Plan and coordinate all special events. Create direct mail/newspaper announcements, manage all internal department participation, select vendors and provide on-site event management. Show less



On Track Sports, LLC

• Lenexa, KS

• Marketing Manager

  • Feb 2005 - Feb 2008

  Planned and implemented marketing programs and strategies for new product launches including selecting target markets, media purchasing, managing public relations, and designing all marketing collateral.  Produced retail and consumer marketing programs that increased sales by over 100% in 2006 and 2007 for a start-up company.  Planned, managed and executed a variety of demand generation activities for the retail marketing channel to produce qualified leads for the sales department.  Assigned status and entered leads in ACT (contact management system) for distribution to sales representatives. Conducted ACT training sessions for new sales representatives.  Established e-commerce function including secure set up, shopping cart design, order processing procedure, and tracking. Achieved a 25% increase in direct consumer orders.  Maintained the company website. Recommended updates, designed new features and streamlined existing content.  Conducted quarterly review and analysis of competitor products and services.  Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and venue managers.  Partnered with President on product development and launch of new product targeted toward fastest growing segment in industry. New product became a top seller within 30 days. Show less



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• CRM Marketing Analyst

  • Aug 2003 - Jul 2005

  Designed and implemented retention direct mail campaigns for the consumer direct (telephone) and retail response channels.  Executed CRM direct marketing campaigns focused on reduced documentation refinance and cash-out refinance offers. Campaigns achieved response rates of 7.78% and 8.87%, respectively.  Responsible for all campaign planning and documentation including high-level criteria, system requirements, creative briefs, campaign letters and approvals.  Monitored and tracked direct mail campaigns for response and application rates weekly. Conducted analysis and worked with the analytics team to identify opportunities to test and measure campaigns.  Managed internal campaign review process with Legal, Compliance, Privacy, Fair Lending and Branding departments.  Designed and executed campaign segmentation strategies utilizing Epiphany campaign management system. Partnered with technical support teams on database enhancements to create a seamless flow of information from sales representatives to customers.  Managed relationships with external vendors including: creative agencies, credit bureaus, list brokers and data processors. Show less



Michael Meyers & Associates

• Chicago, IL

• Account Executive/Project Coordinator

  • Mar 2000 - Aug 2003

  Account Executive / Project Coordinator / New Business Coordinator Developed and executed marketing programs for clients from varying industries (i.e. manufacturing, education, insurance, consulting).  Acted as liaison between the client and the creative team to ensure the client's needs and goals were being met for each project.  Guided creative strategies, content execution, time frames and budgets in accordance with planned client goals.  Directed internal creative teams throughout development to guarantee the concepts are consistent with marketing strategies.  Research and plan media programs for clients based on budget, reach and frequency.  Review, proof and approve all client materials before sent to production.  Initiated the use of a contact management system to track status and plan follow-up for all new business prospects.  Wrote press releases and pitched stories to relevant publications.  Acquired 6 new clients for agency in 10 months that resulted in $500,000 of increased revenue. Show less



Brookfield Zoo

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Marketing Coordinator

  • Sep 1999 - Mar 2000



Abbott

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Documentation Specialist

  • 1994 - 1996