Heather O'Shea

Chief Research Officer at Alter Agents
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area
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Credentials

  • Getting and Cleaning Data
    Coursera Course Certificates
    Feb, 2017
    - Sep, 2024
  • R Programming
    Coursera Course Certificates
    Jan, 2017
    - Sep, 2024

Experience

  • Alter Agents
    • United States
    • Market Research
    • 1 - 100 Employee
    • Chief Research Officer
      • Dec 2022 - Present
  • Advertising Research Foundation (ARF)
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Board of Directors, ARF Women in Analytics (WIA)
      • Jun 2021 - Dec 2022
  • Snap Inc.
    • Bangladesh
    • Photography
    • Global head of ad research & insights
      • Jan 2020 - Dec 2022
  • Kantar
    • Armenia
    • Hospitality
    • 1 - 100 Employee
    • EVP, Advertising and Media effectiveness
      • Apr 2019 - Jan 2020
  • Kantar Millward Brown
    • SVP, Research
      • Jun 2017 - Apr 2019
  • Twitter
    • United States
    • Software Development
    • 700 & Above Employee
    • Global Agency Research & Data Strategy Lead
      • Jul 2014 - Feb 2017
  • Universal McCann
    • 1 - 100 Employee
    • VP Group Partner, Research
      • Sep 2011 - Jul 2014

      Providing consumer insights, media measurement solutions and custom media research projects across J&J portfolio of brands. Evaluating research partners and opportunities for J3 (J&J media planning/buying division of UM).

    • Research Supervisor
      • Aug 2009 - Sep 2011

      Working on Sony corporate, Sony Pictures, Sony Home Entertainment, Sony Electronics, Sony Music. Digital metrics supervisor

  • New York Magazine
    • United States
    • Online Audio and Video Media
    • 200 - 300 Employee
    • Research Analyst
      • Jun 2008 - Aug 2009

      Analyze, trend and compare online census, panel & hybrid data Position research points to shape arguments and spark conversation for the sales representatives when pitching clients Develop sales collateral for print and online media kit Investigate new online platforms and determine it's value for the NY brand Analyze, trend and compare online census, panel & hybrid data Position research points to shape arguments and spark conversation for the sales representatives when pitching clients Develop sales collateral for print and online media kit Investigate new online platforms and determine it's value for the NY brand

  • Mediaedge:cia
    • Netherlands
    • Advertising Services
    • Media Analyst
      • Jan 2007 - Jun 2008

      Leverage client qualitative research and syndicated databases to identify target audiences for media planning and creative development for clients such as Colgate, Macy's, Citibank, AT&T, LG, Energizer and Schick Take part in brainstorming sessions to determine below the line ideas and cross-media synergies for new product launches Write POVs on emerging measurements to determine usefulness in agency Owner and producer of consumer & media trends presentations Leverage client qualitative research and syndicated databases to identify target audiences for media planning and creative development for clients such as Colgate, Macy's, Citibank, AT&T, LG, Energizer and Schick Take part in brainstorming sessions to determine below the line ideas and cross-media synergies for new product launches Write POVs on emerging measurements to determine usefulness in agency Owner and producer of consumer & media trends presentations

  • Kirshenbaum Bond and Partners
    • New Business Intern
      • Sep 2005 - Dec 2006

      Draft and organize case studies; conduct prospect research; and aide the new business team in the planning and preparation of pitches. Draft and organize case studies; conduct prospect research; and aide the new business team in the planning and preparation of pitches.

Education

  • City University of New York-Baruch College - Zicklin School of Business
    MBA, Marketing
    2009 - 2011
  • Pace University - Lubin School of Business
    BBA, Marketing & Management
    2003 - 2007

Community

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