Heather Muran

Director of Investor Relations at REACH
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Contact Information
Location
Pismo Beach, California, United States, US
Languages
  • English -

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Brian Talley

I had the distinct pleasure of working with Heather for more than 5 years when she was Executive Director of SLO Wine Country Association. She has a broad knowledge of marketing, is an excellent collaborator and strategic thinker.

Jennifer Porter

Heather was an amazing Executive Director for SLO Wine, working tirelessly to build the organization and awareness for the wine region. She is never deterred, maintaining a positive outlook despite challenges. Heather is also an amazing fundraiser! I feel fortunate to have had her as my San Luis Obispo County wine colleague.

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Experience

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Director of Investor Relations
      • Jan 2021 - Present

      Onboarding and recruiting private sector investment into REACH while providing investor care and relationship growth for existing REACH investors. Plans, manages and executes REACH meetings and support for Board of Directors, REACH Council and Founders Circle investor events. Relationship development with key leaders in business and key target industries. Provides additional support for grant writing and execution of grant deliverables. Onboarding and recruiting private sector investment into REACH while providing investor care and relationship growth for existing REACH investors. Plans, manages and executes REACH meetings and support for Board of Directors, REACH Council and Founders Circle investor events. Relationship development with key leaders in business and key target industries. Provides additional support for grant writing and execution of grant deliverables.

    • United Kingdom
    • Advertising Services
    • Consultant
      • Dec 2018 - Present

      Muran Marketing began out of a passion for storytelling and sharing the history and stories behind the wines of San Luis Obispo County. I consider myself a "jack of all trades", with the ability to tackle multiple projects with enthusiasm, attention to detail, and timeliness. From business management to strategic planning, I am a planner, thinker, and do-er. My experience includes nearly 7 years as executive director of San Luis Obispo Coast Wine Collective (SLOCWC), where I was able to increase the annual budget from $200K to over $500K in 5 years. I have experience in project & event management, board and membership relations, public relations, marketing and brand management, community and government relations, and social media marketing and communications. I am proud to have supported the development and petition for the new San Luis Obispo Coast AVA and spearheaded strategic partnerships and fund development with multiple tourism improvement districts. I look forward to meeting you and sharing your story! Show less

    • Historian & Outreach, Co-Author
      • Jan 2019 - Aug 2020

      Identifying and interviewing key vintners, growers, and farmers who helped cultivate, preserve and promote the wine regions within SLO County. The mission of the Wine History Project is to preserve wine and food history by investigating historical publications, documents, while collecting stories and history from those who cultivate and produce wines from within SLO County. Central to our research is the process of interviewing growers and winemakers who have shaped the wine history of SLO County. It is through these relationships that we build upon the story of wine in our county – a story that without diligent documentation and preservation will soon be lost. We collect and archive historical photographs and documents as well as actively photograph and video wineries, vineyards, growers and winemakers to preserve their history. The Wine History Project has acquired a significant permanent collection, most notably historical vineyard tools and winemaking equipment dating from as early as 1860, rare wine bottles and labels, and items related to the unique history of Zinfandel Wine as our heritage grape. Our collections are processed and managed in accordance with national standards and best practices for museums as developed by the American Alliance of Museums and the American Association for State and Local History. Show less

    • Consultant
      • Jan 2019 - Feb 2019

      Special projects consultant for SLO Wine Country.

    • Executive Director
      • Feb 2012 - Dec 2018

      Experience includes:*Overall business management of SLO Wine Country, including budgets, organizing meetings and events, fund development, public relations, and grant management.*Event Management: Organize and run all aspects of the Association’s two annual events: Roll Out the Barrels and Harvest on the Coast. Collaborates with tourism partners/lodging partners/TBIDs to build co-promotional campaigns and acquire additional funding for regional marketing efforts. Handles all promotion of the event. Creates and maintains event budgets along with onsite event management.*Fundraising and Grants*Social Media Management*Marketing Campaign & Media Management*Brand Building*Freelance Writing/Reporting/Copy Editing*Grant Writing Show less

    • Education
    • 500 - 600 Employee
    • Marketing Manager
      • Nov 2007 - Jan 2012

      Managed Learning Center events for 49 locations, including London, UK and Sydney, AUS locations. Developed media campaigns integrating Television, Radio, Direct Mail, Email Campaigns, Social Media announcements, blog posts, and press releases. Generated reports analyzing customer feedback on campaigns to improve efficiencies for following year. Developed campaign management system for customers to communicate events. Managed online marketing website to announce marketing campaigns and materials Booked all national and international media sales for Lindamood-Bell Show less

    • Business Services Officer
      • Apr 2006 - Nov 2007

      Worked with business owners to establish loans and business accounts with CoastHills. Managed client relations with automotive lending teams throughout the county. Worked with marketing team to edit and produce marketing materials for sales team. Established business to business networking opportunities in collaboration with the Small Business Association and Collaboration. Worked with business owners to establish loans and business accounts with CoastHills. Managed client relations with automotive lending teams throughout the county. Worked with marketing team to edit and produce marketing materials for sales team. Established business to business networking opportunities in collaboration with the Small Business Association and Collaboration.

    • United States
    • Information Services
    • 1 - 100 Employee
    • Director of Member Services
      • Aug 2003 - Nov 2005

      Generated memberships by communicating the benefits of the Chamber and the Chamber's promotional opportunities to local business owners. Managed monthly new member breakfast events, Good Morning SLO, and Membership Mixers. Developed new procedures for tracking member retention continuing relations with long-term members. Created additional sponsorship and advertising opportunities for wineries, restaurants, and tourism related industries through SLO Flyers, Membership Directory, Visitors Guide and SLO County Map. Averaged 30-40 new member sales per month, setting record sales and growth for the Chamber. Show less

    • United States
    • Broadcast Media Production and Distribution
    • Account Executive
      • Nov 2001 - Aug 2003

      Radio and promotion sales to local businesses throughout SLO County. Established successful on-site campaigns for multiple businesses. Booked sponsorships for special on-air events/promotions. Radio and promotion sales to local businesses throughout SLO County. Established successful on-site campaigns for multiple businesses. Booked sponsorships for special on-air events/promotions.

Education

  • San Diego State University
    BA, Journalism
    1999 - 2001

Community

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