College Relations Coordinator

• Aug 2022 - Present

Marketing Consultant

• Nov 2020 - Aug 2022

* Advise clients on best practices and steps for starting a business * Guide clients through the GrowthWheel business planning tool to prepare them for a business start-up and funding * Marketing training and strategy in the areas of digital marketing and public relations Business development, classroom training, social media marketing and public relations activities for the SBDC * Advise clients on best practices and steps for starting a business * Guide clients through the GrowthWheel business planning tool to prepare them for a business start-up and funding * Marketing training and strategy in the areas of digital marketing and public relations Business development, classroom training, social media marketing and public relations activities for the SBDC

Account Manager

• Aug 2010 - Oct 2020

* Project management activities providing deliverables to the client, establishing deadlines and managing individual and collective employee performance and project goals. * Public relations activities for clients including press releases, press conferences and story pitches. * Event planning for client summer and fall workshops with 500 attendees including management of pre- workshop promotions through social media, newsletters, e-blasts, brochures. * Project management activities providing deliverables to the client, establishing deadlines and managing individual and collective employee performance and project goals. * Public relations activities for clients including press releases, press conferences and story pitches. * Event planning for client summer and fall workshops with 500 attendees including management of pre- workshop promotions through social media, newsletters, e-blasts, brochures.

Marketing Manager

• Feb 2009 - Sep 2010

Marketing Manager/Taco John’s Beloit, Janesville and Newville • Developed new Café Santarita coffee brand and marketing pieces to compliment the launch of new breakfast menu. • Provide coaching and training for store managers in sales techniques and customer service resulting in a 30% increase in store ratings. • Coordinate community events, mainstream media and social media advertising and corporate promotions resulting in a 10% increase in revenue. Marketing Manager/TECm Tools • Forming partnerships with national catalog companies and regional distributors to sell TECm custom tooling products resulting in a 10% increase in revenue from previous year. • New business development activities including cold calls and proposals to prospective customers. Show less

Marketing Coordinator

• Jun 1999 - Oct 2008

•Tailored annual strategic marketing plan to include corporate and community goals. Increased new accounts 50% each year. • Managed marketing department with a $200k annual budget. • Created monthly product and service campaigns and return on investment (ROI) reports. Provided names for new products including Priority Checking, Second Chance Checking and Teen Checking. New checking accounts increased 50% each year. • Expanded efforts for monthly marketing campaigns including, copywriting, design, signage and media buying in advertising mediums such as billboard, television, newspaper, radio and sport venues. • Maintained corporate website including all design, copywriting and legal compliance on a daily basis. I Increased web traffic by 60%. • Galvanized brand awareness campaign with new corporate colors, logo design, slogan with registration of service mark and radio jingle. • Cultivated cost effective methods of advertising such as press releases and business partnerships. • Conceptualization and copywriting for quarterly membership newsletter. Show less