Experience

Norseland, Inc.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Marketing

  • Jul 2022 - May 2023

• General Manager Marketing

  • Sep 2019 - Jul 2022

  Provided guidance to the Marketing Department by evaluating and developing marketing strategies in an effort to achieve overall organizational objectives to drive sales growth and profitability. Worked closely with the sales team to develop pricing and promotional strategies that will help maximize profit and market share. Oversaw North American marketing, advertising and promotional efforts for all Norseland brands. Effectively lead and develop Marketing team to meet business… Show more Provided guidance to the Marketing Department by evaluating and developing marketing strategies in an effort to achieve overall organizational objectives to drive sales growth and profitability. Worked closely with the sales team to develop pricing and promotional strategies that will help maximize profit and market share. Oversaw North American marketing, advertising and promotional efforts for all Norseland brands. Effectively lead and develop Marketing team to meet business objectives. • Supervised the Assistant Marketing Manager, Manager Brand Strategy and Communications, and Canada Branch Manager • Coached the marketing team for prospective client meetings, presentations • Trained the marketing team for personal and professional development leading to the success of the company • Conducted monthly one on one meetings with Marketing team members to keep a pulse on employee mindset, goals, and challenges • Expanded distribution in Canada • Established and lead a team dedicated to the development of Norseland corporate Mission and Values

• Marketing Manager

  • Sep 2014 - Sep 2019

  Darien, CT Spearheaded strategic sales development and marketing solutions for new and existing products within convenience store and food service channels. Conducted comprehensive analysis to identify business advancement prospects. Assessed client needs and monitored consumer trends to effectively adjust plans/ budgets in line with business objectives. Build and maintained robust partnerships with various brands and coordinate tradeshows/events. Centralized organization communication to improve internal… Show more Spearheaded strategic sales development and marketing solutions for new and existing products within convenience store and food service channels. Conducted comprehensive analysis to identify business advancement prospects. Assessed client needs and monitored consumer trends to effectively adjust plans/ budgets in line with business objectives. Build and maintained robust partnerships with various brands and coordinate tradeshows/events. Centralized organization communication to improve internal knowledge of product assortment and enhance team collaboration.



Green Seed North America

• United States
• Food & Beverages
• 1 - 100 Employee

• Senior Brand Manager

  • Mar 2011 - Sep 2014

  Westport, CT Hired to develop and manage multiple brands’ strategic consumer and trade marketing plans, managed collective brand budgets ranging from $300,000 to $3M. Responsibilities consisted of implementing all trade and consumer promotions at various levels, new product introductions based on consumer and category trends, collaboration with creative agencies on packaging design, social media campaigns and development of brand messaging. Developed multi-million dollar strategic sales and… Show more Hired to develop and manage multiple brands’ strategic consumer and trade marketing plans, managed collective brand budgets ranging from $300,000 to $3M. Responsibilities consisted of implementing all trade and consumer promotions at various levels, new product introductions based on consumer and category trends, collaboration with creative agencies on packaging design, social media campaigns and development of brand messaging. Developed multi-million dollar strategic sales and marketing program for the Italian government to support sales of European Olive Oil in North America. Work cross-divisionally with marketing counterparts in other countries on NPD, packaging design, company newsletter and marketing initiatives. Developed and implemented route to market plans for emerging brand launches in the US. Successfully designed and executed Catalina and News America Programs in key accounts and presented results of increased product trial to principals. Created and presented comprehensive sales presentations for regional sales team and broker network. Successfully coordinated first company wide off-site team building event. Lead rebranding initiatives for ten global Green Seed office websites. Presented US market entry insight to Fevia, the umbrella association of the Belgian food industry. Show less



Yumnuts

• Marketing Manager

  • Sep 2009 - Mar 2011

  Selected to manage brand ambassador schedules nationwide, communicate with vendors and track timelines for a start-up company specializing in supplying all-natural dry roasted cashews to over 2,000 retailers nationwide. Efforts extend into managing demonstration supplies, providing sales support, building relationships with clients and planning events to reach target demographics. Managed 23 interns across the country. Expanded brand ambassador internship program from Connecticut to six… Show more Selected to manage brand ambassador schedules nationwide, communicate with vendors and track timelines for a start-up company specializing in supplying all-natural dry roasted cashews to over 2,000 retailers nationwide. Efforts extend into managing demonstration supplies, providing sales support, building relationships with clients and planning events to reach target demographics. Managed 23 interns across the country. Expanded brand ambassador internship program from Connecticut to six other key regions throughout the country. Developed sales demo budgets based on needs in specific regions, launching the brand with additional marketing efforts into new and key regions. Created sales goal incentive programs that reduced staff turnover by 25% and increased motivation. Developed innovative packaging, brand messaging and marketing materials for new products. Designed Amazon.com promotion that increased sales by 10%. Show less



Tienshan Inc

• Director of Product Development & Marketing

  • Apr 2008 - Jul 2009

  Developed and executed overall marketing strategies to increase market share and support growth in existing and new market segments. Managed marketing budget, project timeline, development lifecycle, inventory, buyer feedback, sales history and sell through for each collection Developed overall product strategy and pricing based on changing needs of the marketplace Collaborated and contributed to the creative process as a leader of a creative team Led a product development team… Show more Developed and executed overall marketing strategies to increase market share and support growth in existing and new market segments. Managed marketing budget, project timeline, development lifecycle, inventory, buyer feedback, sales history and sell through for each collection Developed overall product strategy and pricing based on changing needs of the marketplace Collaborated and contributed to the creative process as a leader of a creative team Led a product development team to deliver exceptional results on time and within budget Developed creative programs and design concepts that met business objectives Identified and communicated ongoing product opportunities within the marketplace Worked cross-functionally to execute plans from concept to release Wrote and presented cohesive and persuasive rationales for purposed collections Established and maintained professional relationships with outside vendors Created product business plans, and marketing strategy documents that accurately described a business opportunity, key resource requirements and timelines, competitive environment, pricing, positioning, and distribution Understood the drivers of the dinnerware market; including trends, competitors, challenges and new product releases that may affect retailer and margins Designed and participated in new category research projects such as Heat N' Eat and ZAP Organized and led quarterly ideation meetings as they pertain to new product development Protected profit margin while developing "practical purchase" product Negotiated licensing agreements with potential licensors, such as Kenneth Cole, Amy Butler, BCRF Successful in collaborating with customers internal design and development departments, such as LL Bean and Crate & Barrel Show less



PEZ Candy

• Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Mar 2004 - Apr 2008

  Managed and established new and pre-existing products from conception to launch while maintaining integrity of the PEZ brand. Managed marketing budget, Microsoft Project timelines, development lifecycle, inventory, buyer feedback, sales history and sell through for each assortment within the product line Negotiated pricing, minimum order quantities and delivery schedules to confirm proper delivery of final product within budget Protected profit margin while developing value added… Show more Managed and established new and pre-existing products from conception to launch while maintaining integrity of the PEZ brand. Managed marketing budget, Microsoft Project timelines, development lifecycle, inventory, buyer feedback, sales history and sell through for each assortment within the product line Negotiated pricing, minimum order quantities and delivery schedules to confirm proper delivery of final product within budget Protected profit margin while developing value added product with a high ROI Reviewed weekly status of licensed product projects with licensees, internal product development and design departments such as Disney Consumer Products and NASCAR Communicated daily with PEZ International, overseas factories, national sales force, brokers, buyers and licensors to insure development, production and distribution of quality product Worked daily with vendors to assure quality productivity and timing of new and existing product development Negotiated licensing agreements with potential licensors, such as Major League Baseball, New Line Cinema and Elvis Presley Enterprises Interacted with distributors, vendors, freight forwarders and manufacturers to insure product is produced, shipped and delivered within deadline Conceptualized and integrated design direction for retail unit, packaging and product mix Reviewed inventory, IRI and Spectra data, sales forecasts and production schedules that pertained to my respective projects Generated licensor royalty and sales forecasts, cost benefit analysis and product timelines Developed PowerPoint presentations, product composites and fact sheets to support sales and customer service on a regular basis Researched trends in related fields, conducted store checks and analyzed competition Utilized resources regularly: graphic designers, illustrators, photographers, printers while actively pursuing new suppliers and designers based on high quality and fair pricing Show less



BA Industries

• Merchandising Manager

  • Oct 2002 - Jan 2004

  Hired to handle product development for key private label (Casual Male, Charming Shoppes, Hamricks) and uniform (Lord West, Superior, Lion Apparel) accounts for a $45 million product development and sourcing company owned by American and Asian partner. Researched and analyzed new categories Identified potential new sourcing partners Conducted costing analysis Worked with fabric and color houses to determine trends in the market place Managed projects within tight deadlines… Show more Hired to handle product development for key private label (Casual Male, Charming Shoppes, Hamricks) and uniform (Lord West, Superior, Lion Apparel) accounts for a $45 million product development and sourcing company owned by American and Asian partner. Researched and analyzed new categories Identified potential new sourcing partners Conducted costing analysis Worked with fabric and color houses to determine trends in the market place Managed projects within tight deadlines using time/action calendars to track efficiencies Provided product development direction and details to overseas sourcing offices Prepared PowerPoint presentations, concept and story boards for key account meetings Responsible for product management of over $8 million in total company volume Show less



Anya Hindmarch

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Sales Assistant

  • 1999 - 2001



The Linen Shop

• Store Manager

  • 1994 - 2001