Experience

1-800-Flowers.com

• United States
• Retail
• 1 - 100 Employee

• Director of Email Marketing & Mobile CRM

  • Apr 2022 - Present



Delta Air Lines

• United States
• Airlines and Aviation
• 700 & Above Employee

• Salesforce Program Manager

  • Apr 2020 - Apr 2022

  Atlanta Metropolitan Area

• Platform Lead

  • Aug 2019 - Apr 2020

  Greater Atlanta Area

• Marketing Cloud Architect

  • Oct 2017 - Aug 2019

  Greater Atlanta Area



Softcrylic

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Senior Consultant - Digital Marketing

  • Apr 2017 - Oct 2017

  Greater Atlanta Area Delta Air Lines, Inc. - Marketing Operations Contractor



Ashton Woods Homes

• United States
• Real Estate
• 700 & Above Employee

• Digital Marketing Manager

  • Jan 2016 - Apr 2017

  Greater Atlanta Area • Oversaw execution of multiple digital marketing program initiatives • Drove implementation & management of Marketing Automation Platform • Worked with marketing and sales managers to design, execute and track multi-channel marketing programs and lead nurturing campaigns • Coordinated agencies, technical resources, CRM Teams, division marketing and sales to execute on digital marketing initiatives



Gogo-Studios

• Entertainment Providers

• Director of Direct Marketing

  • Jan 2015 - Dec 2015

  Greater New York City Area



Gogotech

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Direct Marketing

  • Apr 2014 - Dec 2015

  New York, New York • Development & Execution of Email Program, Social Campaigns & Print Media • B2B & B2C Customer Acquisition & Retention • Strategy and Development of B2B-Targeted Websites, PIP Program & Direct Response Channels

• Email Marketing Director

  • May 2010 - Apr 2014

  Greater New York City Area • Responsible for developing email marketing campaigns to target the online consumer marketplace and promote brand awareness. • Developed segmentation and messaging strategies, with pre and post campaign analysis. • Managed design, coding, and delivery expectations while streamlining production costs. • Maintain list hygiene standards and work with product teams to optimize list growth.



Sharpe Partners

• United States
• Advertising Services

• Senior Account Executive - Client Strategy

  • Aug 2009 - Feb 2010

  Greater New York City Area • Developed strategic platforms based upon historical analysis, current market, and competitive structures • Planned media buys, negotiated and issued contracts • Management of ad serving platform and training for new employees • Tracked conversions across related channels for optimization (rich media, in-stream video, banner) • RFP questionnaires and New Business • General problem solver for process management and new technology updates or switch-overs • Oversaw client… Show more • Developed strategic platforms based upon historical analysis, current market, and competitive structures • Planned media buys, negotiated and issued contracts • Management of ad serving platform and training for new employees • Tracked conversions across related channels for optimization (rich media, in-stream video, banner) • RFP questionnaires and New Business • General problem solver for process management and new technology updates or switch-overs • Oversaw client strategy summer interns

• Email Program Management

  • Mar 2008 - Feb 2010

• Account Executive - Client Strategy

  • Jul 2008 - Aug 2009

  Greater New York City Area • Campaign Setup (Domestic & Int'l): Creative briefs, media plans, keycode process, demo link review, reporting and optimization, site confirms and production requests • Email Program (Domestic & Int'l): Database, creative assets management, QA processing, monitoring and mediation for deliverability, deployment, client reporting, and billing • Monitor Industry developments and New Technology • Developed presentations for POV client documents, and best practices documentation •… Show more • Campaign Setup (Domestic & Int'l): Creative briefs, media plans, keycode process, demo link review, reporting and optimization, site confirms and production requests • Email Program (Domestic & Int'l): Database, creative assets management, QA processing, monitoring and mediation for deliverability, deployment, client reporting, and billing • Monitor Industry developments and New Technology • Developed presentations for POV client documents, and best practices documentation • Trafficked and managed media distribution • Maintained client status docs, rich media reporting, email analytics, and campaign production requests

• Client Strategy Coordinator

  • Jul 2007 - Jul 2008

  Greater New York City Area • Maintained & Developed market, consumer, and competitive research relative to client needs • Meeting/Conference minutes and follow-ups • Maintained client ad library and project center • Monitored client ad burnout analytics • Maintained vendor library and meetings • Maintained site specs for creative department • Fulfilled research requests and assisted with monthly billing



Further Lane Securities, LP

• Marketing Administration & Compliance

  • 2006 - 2007

  Greater New York City Area • Development of Direct Mail Investor Relations marketing materials (Investor portfolios, endowment funds, joint-ventures, corporate marketing catalogs, client statements and quarterly/annual portfolios) • Corporate re-branding • RFP questionnaires, due diligence • Administrative Assistance - Compliance



New York Health & Racquet Club

• Client Services & Administrative Assistant

  • 2005 - 2006

  Greater New York City Area • Customer Relations and Field Marketing • Accounting • Database Entry and Expense Reporting