Heather Caulfield
Digital Marketer at Mulberry Marketing Consulting (PTY) Ltd- Claim this Profile
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English Full professional proficiency
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Afrikaans Limited working proficiency
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Bio
Experience
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Mulberry Marketing Consulting (PTY) Ltd
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South Africa
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Advertising Services
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1 - 100 Employee
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Digital Marketer
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Jun 2021 - Present
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Marketing Coordinator
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Feb 2020 - Jun 2021
• Handle the three company’s that fall under The Mitchell Group's online presence – regularly update these websites and various social media accounts.• Prepare presentations for prospective clients.• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management.• Campaign set up, evaluation, and monitor performance on an ongoing basis by analysing key metrics and creating comprehensive reports.• Assist with business development - copywriting, design, websites, and business plans.
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Marketing and Social Media Officer/Public Relations Coordinator (Team Leader)
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May 2018 - Feb 2020
• Ascertain overall goals and objectives per brand / project / platform• Research and analyse target market/s and competitor landscape• Create, develop and manage creative and effective integrated marketing and communication strategies, plans and content/copy in support of and in response to the overall objectives per brand / project / platform• Write / create / produce all content and copy for your brands• Create, monitor and maintain online conversations on the various Social Media platforms on a daily basis• Online reputation management – tracking and monitoring what is being said about each relevant brand in the digital space and action appropriate responses as required• Strategically manage and support all facets of communication internally and externally for all campaigns• Prepare, generate and oversee creative briefs for campaigns and projects• Ensure that marketing, communication, social media and digital platforms are aligned and effectively and appropriately supporting all campaigns• Analysis and Reporting: Ensure effective benchmarks are identified, monitored and utilised to measure the impact of overall marketing efforts• In-depth analysis and reporting on the various campaigns and platforms based on the expected objectives, and use of insights gained to guide campaign planning• Keep abreast of professional and industry trends and incorporate effectively into the marketing strategy• Work closely with management and ensure that management is briefed and kept in the loop ongoing in regards to all planning and activities
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BOKSBURG HIGH SCHOOL
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1 - 100 Employee
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Educator/Teacher
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Jan 2017 - Apr 2018
• Social Media Administrator• Creative Arts (Grade 8 and 9)• Design (Grade 10 and 11)• Coordinator for Grade 9 Creative Art • Coordinator for Grade 10 and 11 Design • Admin and filing• Magazine• Netball Coach • Social Media Administrator• Creative Arts (Grade 8 and 9)• Design (Grade 10 and 11)• Coordinator for Grade 9 Creative Art • Coordinator for Grade 10 and 11 Design • Admin and filing• Magazine• Netball Coach
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Shipping & Logistics Co-ordinator
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Oct 2016 - Dec 2016
• Shipment Planning - Cost effective, Lead Time• Exco Reports - Monthly update• Tracking & Tracing consignments - Dealing with Customs Stops (LOA etc)• Status Report - Regular update• Item Summary - Accuracy, Effectiveness• Update Shipment planning sheets• Coordinate between merchandisers and suppliers and consignor• Monthly reports on shipping data• Item Summary - Regular update• Filing • Shipment Planning - Cost effective, Lead Time• Exco Reports - Monthly update• Tracking & Tracing consignments - Dealing with Customs Stops (LOA etc)• Status Report - Regular update• Item Summary - Accuracy, Effectiveness• Update Shipment planning sheets• Coordinate between merchandisers and suppliers and consignor• Monthly reports on shipping data• Item Summary - Regular update• Filing
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Retail Operations Co-ordinator
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Sep 2015 - Oct 2016
• Assisting with the marketing of Drimac stores – in the store and on social media websites• Handling of store leases• Admin control of store banking • Creating and keeping control of detailed sales reports • HR duties such as – control of contracts, payroll and attendance summaries• Control of expense recon forms• Creating PowerPoint presentations• Control of staff purchases• Store visits• Attending shows/expeditions for Drimac • Individual store visual merchandising• Input into the creation of the Drimac Retail Strategy• Involvement with the planning and implementation of shows/expeditions• Updating price lists and order forms• Using Freehand to manipulate and create artwork for Drimac apparel• Printing barcode tickets for apparel• Planning stock (New, Replens, Customer Orders) for stores• Duties that of a Retail Sales Planner
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Retail Sales Administrator
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May 2015 - Aug 2015
• To ensure administrative efficiency within the retail planning department• Timeously and accurately raise retail sales orders on Sync• Timeously and accurately IBT stock to stores • Source stock at stores if required by the wholesale team• Admin – Banking and recons• Assisting with packaging of marketing materials• Store visits• Attending shows/expeditions to promote and sell Drimac products • Assistance in merchandising stores
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Tracking Administrator
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Feb 2012 - Apr 2015
• Daily use of Global Web Track Software to track trucks for three of our fleets - Biltrans, Witbest and TAC. • Daily tracking of trucks from JHB throughout Zimbabwe, Zambia and DRC, exporting and importing freight• Management of excel for spread sheets containing the layout of the tracking information for our various clients• Daily use of Outlook• General Admin (Filing, PODs)• Designing a power point presentation for the company on the history, vision and budgets (Presented to various clients).• Designing a power point presentation to present to an organization on doing future work with them.• Data Capturing
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Hertz
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United States
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Travel Arrangements
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700 & Above Employee
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Car Rental Agent
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May 2011 - Nov 2011
• Booking in and out rental vehicles for customers• Daily use of software program used for booking in and out of rental vehicles• Interacting with clients from all over the world and providing good customer service• Driving of and inspecting vehicles• Answering telephones• General Admin • Booking in and out rental vehicles for customers• Daily use of software program used for booking in and out of rental vehicles• Interacting with clients from all over the world and providing good customer service• Driving of and inspecting vehicles• Answering telephones• General Admin
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Education
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University of South Africa/Universiteit van Suid-Afrika
National Diploma in Public Relations Management, Public Relations, Advertising, and Applied Communication -
Benoni High School
Matric, Matric