Vice President of Administration

• Jan 2022 - Present

Administrative Project Coordinator

• Jun 2021 - Dec 2021

Develop, implement, and manage executive projects including strategic planning and vendor management compliance program.

Director of Marketing and Outreach

• Aug 2018 - Jun 2021

Create, execute, manage, and optimize internal and external communication, marketing, and outreach strategies to build awareness of Moody Business initiatives, student engagement, donor stewardship, and faculty research and teaching. Create, execute, manage, and optimize internal and external communication, marketing, and outreach strategies to build awareness of Moody Business initiatives, student engagement, donor stewardship, and faculty research and teaching.

Marketing Manager

• Oct 2015 - Jul 2018

Create marketing and internal/external communications strategies to achieve membership and revenue goals. Enhance financial literacy by providing teaching and counseling services to University of Louisiana at Lafayette and South Louisiana Community College faculty, staff, students, alumni and their families. • Develop, implement and analyze results of marketing, communications, advertising, community relations, brand management and business development initiatives. • Create concepts, write copy and design internal and external print and digital communications including website, newsletter, press releases, product and service training guides, email, presentations, executive messaging, social media, advertising and brochures. • Generate new account leads, cultivate business development partnerships and attend employee and student events at University of Louisiana at Lafayette and South Louisiana Community College. • Lead implementation of major projects including company rebranding, mobile banking app, website redesign, mobile deposit and new product research. • Provide financial counseling services to members and teach courses on money management to more than 1,400 college students annually. Show less

Troop Support Specialist

• Jul 2015 - Oct 2015

Supported and retained adult volunteers and girl members by providing mentoring, developing resources, and maintaining relationships. • Worked with cross-functional team to develop innovative strategies to ensure the effective support of troop leaders. • Monitored and provided support for troop problem solving and conflict resolution. • Cultivated relationships with community leaders, organizations and businesses to support retention efforts. • Recruited, trained and managed volunteers for the effective delivery of Girl Scout program. Show less

Consultant

• 2015 - 2015

Collaborated with oil and gas industry clients to develop their safety culture and employee communications. Collaborated with oil and gas industry clients to develop their safety culture and employee communications.

Marketing Supervisor

• 2013 - 2015

Led marketing and community relations efforts for Acadiana’s largest locally operated credit union serving 18,000 members with $175M in assets.•Responsible for the design and implementation of promotions, events, publications, internal and external communications, and community educational programs•Created new strategies to deepen member and community relationships including website analysis and design, rebranding of logo and mission, financial education workshops, youth summer camps, school programs, social media and employee brand training•Collaborated with the management team in the research, development, testing, employee training, launch and promotion of new services, product enhancements, and internal software•Maintained business development partnerships with 160 schools by providing personal account service, presenting to employee groups, and teaching financial programs to all grade levels•Participated in the development of credit union policies, procedures, budgets, goals and objectives Show less

Marketing Communications Coordinator

• 2010 - 2013

Accomplished the goals and strategies of the annual marketing plan by coordinating marketing communications and public relations initiatives for implementation across multiple delivery channels.•Leveraged knowledge of local markets, brand values and competitive offerings to initiate product promotions •Conceptualized the design, copy, image, and content needs to develop sales tools, branch merchandising, collateral, newsletter, advertisements, events, website, and social media•Work with advertising agencies and print vendors to establish quotes, production schedules, and delivery of materials•Developed and presented employee training programs for products, promotions, sales techniques and cross-sell software to enhance the overall member experience•Led a rebranding initiative with an agency partner to define the credit union’s culture and incorporate logo redesign and mission statement development to provide employees a defined purpose and consistency Show less

Communications Business Administrator

• 2008 - 2009

Managed business and marketing operations during the inaugural launch of the nation’s largest municipal fiber to the home network delivering TV, Internet and phone services. •Managed a $2.4M+ operating budget and a 16-person team comprised of marketing and sales, customer service, product development, compliance and business operations •Developed branding, marketing, advertising and communication strategies to increase market share and enhance consumer satisfaction •Negotiated contracts and maintained affiliate relationships with 300+ national television networks •Analyzed competitor products, pricing and activities to develop product and rate models •Trained employees on brand, product/pricing models, customer service and marketing Show less

Sponsored Programs Administrator

• 2007 - 2008

Facilitated the increase in awarded external funding for research and other sponsored programs from local, state, national and international sources. •Reviewed funding proposals with project directors to ensure the inclusion and accuracy of all elements required for submission •Managed all stages of the contract life cycle including negotiating terms, re-budgeting of funds, program and personnel changes, subcontracts, extensions, amendments and modifications •Monitored progress of award funding by collecting data from researchers for effort reporting, property reports, technical progress reports, and contract closeout requirements to ensure compliance with federal, state, local, institutional, and sponsor regulations •Assisted in the development and implementation of policies and procedures that promote effective and efficient sponsored programs management and protect the University’s research integrity •Assisted in the design and maintenance of databases to support proposal and award monitoring, reporting, data analysis and compliance management Show less

Performance Analyst / Public Information Specialist

• 2001 - 2006

Directed the measurement of utility practices and communicated programs aimed at enhancing the public understanding of electric, water and wastewater operations. •Created and produced marketing campaigns and media relations strategies to educate 60,000+ consumers about services, safety, conservation, and weather preparedness including the annual Hurricane Handbook •Developed and coordinated direct mail, print, radio, television, website, media relations and special events •Developed crisis communication strategies and served as media liaison during natural disasters and other events that impacted service delivery to the community •Developed, measured, monitored and reported on operational practices, industry comparisons, personnel data, strategic plans and performance indicators •Coordinated the Fiber to the Home initiative educational campaign, public events and branding which led to the successful business launch of LUS Fiber Show less

Executive Assistant to CEO

• 1999 - 2001