Heather Xue

Assistant Boutique Manager at Watches of Switzerland Australia
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Contact Information
Location
Greater Melbourne Area, AU
Languages
  • English Full professional proficiency
  • Chinese Native or bilingual proficiency

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Experience

    • Australia
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Assistant Boutique Manager
      • Sep 2017 - Present

      • Assisted in store setup, recruiting and training new employees, and preparing all aspects of daily operations for the grand opening of the WoS Melbourne airport store in 2017 • Supported Boutique manager in the day-to-day management of store operations • Managed a customer-facing team to ensure the delivery of the “WoS” superior customer experience; effectively assigned tasks during high-traffic times to keep operations running smoothly, productively, and employees focused. • Efficiently handled day-to-day administrative responsibilities such as responding to phone and email inquiries, updating client’s expression of interest, running end of day report, and processing stock transfers and the receipt of new stock • Be primarily accountable for driving sales, merchandising, staff management and development • Coordinated and assisted with brand and product training; demonstrated to team members how to regularly achieve personal and store budget. • Lead as a customer- facing role, contributing significantly to sales by developing rapport and managing relationships with potential and existing clients • Maintained a collaborative leadership style, consistently incorporated team members’ feedback, and proactively contributed to the store’s positive culture • Effectively promoted and took part in WoS CRM programmes such as the Watch Marking Master Class; provided management support for in-store and off-site WoS and associated brand events in accordance with expected business standards • Communicated with purchasing, marketing, and HQ management teams to monitor product performance, stock levels, market trends and customer feedback • Established long-term relationships with international tour leaders, local tour guides, and aircrews • Assisted the finance department with invoices and data entry throughout the COVID period (Feb 2021 to Oct 2021/ two days per week) Show less

    • Australia
    • Retail
    • Store Manager
      • May 2012 - Jun 2017

      • Maintained effective daily operations while managing stores in a fast-faced environment through proactive communication • Coached the selling team to embrace the business philosophy and effectively motivated team members to reach their full potential with the highest of standards • Ensured that the team consistently exceed JR Watch Co. customer service excellence standards • Maximized sales and profit by effectively managing sale crews and business operations on both sites, including the Swatch kiosk and Watch boutique • Successfully and promptly carried out product launches and promotions • Provided market trends and customer requests to the Purchasing department • Conducted rosters, completed daily banking, , daily sales reports, monthly KPI reports, and other administrative duties • Regularly collaborated with team members to keep VM presentations up to standards • Kept a constant focus on exceeding the store’s stretch budget and ensuring that sales targets were met • Maintained a positive rapport with tour guides, aircrews, and company VIP clients Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Sales Manager/ Optical Dispenser
      • Mar 2009 - Apr 2012

      • Responded to phone and email inquiries, including eye exam appointment booking, prescription check, eyeglasses and contact lenses orders and pick ups • Provided patients with professional optical solutions while working as an optical dispenser • Read and updated prescription into the CRM system, calibrated segment heights, and pupillary distance to customise eyeglass orders and create a perfect fit • Helped patients in selection of optical lenses and frames appropriate for prescription and style preference to meet their specific needs; Suggested optional items such as lens coating and lightweight lenses to improve patient experience with eyeglasses • Educated clients how to adapt to, wear, and care for eyeglasses • Submitted claims to Medicare and private health insurance to receive optical service payment • Assist in managing the store, including staff training, handling customer complaints, negotiating and ordering optical product with suppliers and brand reps, and successfully putting head office directives and monthly marketing campaigns into practise • Completed monthly reports, and finalized invoices and statements • Developed the best productive working relationship with internal team members and outside suppliers to ensure the store budget is reached Show less

Education

  • RMIT University
    Master's degree
    2008 - 2010
  • RMIT University
    Bachelor's degree
    2005 - 2007

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