Media Director

• Nov 2019 - Present

• Planned, managed, and implemented omnichannel marketing and advertising campaignsfor over 15 clients.• Handle over 2.5 million dollars in paid media advertisements.• Manage media department and oversee all facets of media strategy, research, buying, placing, and evaluation.• Research industry trends and consumption habits

Senior Media Buyer

• Nov 2016 - Nov 2019

• Planned, managed, and implemented omnichannel marketing and advertising campaignsfor over 15 clients.• Handle over 2.5 million dollars in paid media advertisements.• Trained and managed department employees

Media Buyer and Planner

• Nov 2015 - Nov 2016

• Increased responsibilities and role within company to help grow the capabilities and knowledge of the media department• Developing skills and knowledge of digital media buying and programmatic buying• Increased workload of managing multiple media accounts in various fields including real estate, health insurance, banking, education, hospitals, and tourism• Researching and staying up-to-date with the latest digital media trends as well as traditional• Developed new presentation and outline of media recommendations that details and explains the reasoning behind media suggestions and provides a format for account executives to present to the client.

Jr. Media Buyer/Planner

• Nov 2014 - Nov 2015

• Collaborate with account services team to understand clients need and determine marketing and advertising end goals• Develop media strategy and campaign execution for the client, factoring in budgets and appropriate timing of schedules• Researching and staying up-to-date with the latest digital media trends as well as traditional• Set-up and manage Paid Search/SEM and Social Media campaigns, analyzing and compiling campaign results into comprehensible summaries; including recommendations for campaign optimization• Create detailed flowcharts with timelines and pricing for media line items• Manage media budgets and maintain spending records• Manage multiple media accounts in various fields including health insurance, banking, education, hospitals, and tourism• Place traditional and digital insertion orders with wide variety of vendors; building respectful relationships with vendors• Handle vendor invoice reconciliation

Marketing Assistant

• Jul 2013 - Jun 2014

Solely responsible for promoting Men’s and Women’s Soccer, Equestrian and Sand Volleyballo Creates all marketing and promotional plans, coordinated with outside groups to attend games and generate revenue, and purchased specific promotional giveaways for theme dayso Wrote scripts for Men’s and Women’s Soccer, Equestrian, Sand Volleyball, Baseball and Women’s Basketballo Designed all digital billboards, flyers, print materials, social media graphics and splash pages for all designated sportso Executed extensive social media plans including promoting game themes and giveaway items, engaging fans with contests and promotions, and generating interest and following for all sportso Increased attendance for Men’s Soccer by 51%; finishing 3rd in Conference USA with 2nd highest attendance record in school historyo Increased attendance for Women’s Soccer by 47%; finishing 3rd in SEC, having the 3rd highest attendance record in school history, nearly doubling the attendance numbers for students and fans from the previous yearo Experienced with post-season competition; Women’s Soccer NCAA first round & Equestrian SEC TournamentContributed in launching the 21st sport at South Carolina – Sand Volleyballo In charge of all promotional plans and promotional giveawayso Created all marketing materials for the event; in-game music, on-court promotions and scriptsAssisted with Women’s Basketball, Baseball, and Footballo Significantly contributed to the promotional plan for Women’s Basketball, and increased efforts to reach out to new groups to create an entertaining atmosphereo Executed social media plan for Women’s Basketball including promotional giveaways, increasing engagement with fans, and generating a buzz for a top 10 nationally ranked programo Solely responsible for music in-game at baseball as well as experience running all promotional and in-game elements

Marketing Intern for Razorback Athletics

• Jun 2012 - Jul 2013

• Assist in game-day operations of marketing and promoting Razorback athletic events• Manage day-to-day operations in the office; sending out fan-packs to Razorback fans, organizing and preparing for upcoming games• Involved in writing scripts for game-days• Participated in the creation and implementation of marketing plans and timelines• Researching and designing promotional game-day ads, give-away items, and flyers for all Razorback sports• Organize and process donation requests for the athletic department• Organize information and prepare packets and give-away items for Jr. Razorback program• Write news releases for University newswire about upcoming sporting events, ticket promotions, and promotional days at the events • Distribute promotional flyers, posters, magnets and other items into the community

Event Management Intern at University of Arkansas Athletic Department

• Jul 2011 - Jun 2012

Account Executive Sales Intern

• Jan 2013 - Jun 2013

• Make cold calls, renewal calls, and outbound efforts to find new leads for tickets sales• Research, organize and log potential clients in company databases and spread sheets• Provide research for generating single and group ticket sales leads• Create collateral material of ticket information for all Razorback athletic teams, events, and company promotional events for Arkansas• Provide personal customer service to our ticket holders• Help market and promote ticket packages and Razorback athletic events to maximize sales