Experience

• 

  BOLD

  • Puerto Rico
  • Software Development
  • 700 & Above Employee

  • Digital PR Writer

    • Jan 2024 - Present

  • Content Strategy Manager

    • 2018 - Jan 2024

    Writing & storytelling: Career marketing writer with 15+ years of experience using storytelling to craft marketing copy. More than 7 years of instilling creativity into tech SEO writing on topics including the workforce, compensation, HR and the job search. Proven ability to develop, write and edit blogs, thought leadership content and web content that distill complex concepts into simple terms and create a brand voice that resonates with users. Content strategy: Develop and lead execution of content strategy for lifecycle campaigns to increase brand awareness and to educate consumers on new features and products.Project management: Execute content projects from content kickoffs through review of finished work. Collaborate with internal stakeholders and outside agencies to deliver content on time and on budget. Deadline-driven with excellent time management skills.Creative execution: Experience creating high-quality content in a variety of formats, including landing pages, ebooks, blogs, emails, long- and short-form articles, in-app messaging, infographics, social media campaigns, presentations and web copy that distill complex concepts into simple terms. Research & data analysis: Conduct competitive analysis and perform keyword research. Identify trends and analyze data to make strategic content decisions for new landing pages and articles and regular content updates. Continuously examine and test content for effective engagement.

  • Senior Content Writer

    • 2016 - 2018

    Drafted editorial and SEO copy for BOLD’s brands, including LiveCareer, MyPerfectResume, Résumé-Now, and Hloom, as well as white papers, mobile app copy, and executive communications for B2B and B2C audiences. Partnered with content and SEO teams to conceptualize articles, graphics, eBooks, blog posts, and other ideas. Interviewed thought leaders, authors, researchers, scholars, and politicians regarding state of the workforce. Conducted data analysis to inform and develop subject matter that resonated with BOLD’s audience. Oversaw and edited work of staff and freelance writers.

• 

  Copywriter

  • Self-Employed Content Writer

    • 2008 - 2020

    Developed copy for clients, including eLoan, Amazon, Yahoo!, Restoration Hardware, JCCSF, CHEFS Catalog, Travelsmith, New World Home, Jumpstart Automotive Media, ecofabulous, ecomii, Nerve.com, Workforce Magazine, SPLIT Quarterly, Parenting, Alternative Medicine, Marin Magazine, Greenwich Magazine, The [Stamford] Advocate.

• 

  CORPORATION FOR EDUCATION NETWORK INITIATIVES IN CALIFORNIA [CENIC]

  • Communications Manager

    • 2015 - 2016

    Led creation and content updates for CENIC’s internal and external websites. Developed customized content to appeal to target audiences. Worked with CEO and communications director on original interactive content ideas, blog posts, and short- and long-term stories, videos, and infographics applied across channels. Edited subject matter created by CEO, academics, and other writers aligned with organization’s style, voice, tone, and quality standards.

• 

  CFA Society of San Francisco

  • Communications Manager

    • 2012 - 2015

    Developed company’s marketing and communication department, including branding, redesigning press releases, introducing weekly newsletter, and launching social media strategy, resulting in increased enrollment in educational offerings and event attendance.

• 

  ECO TO THE PEOPLE

  • Editor-in-Chief

    • 2009 - 2012

• 

  eWeek

  • Online Copy Editor

    • 2003 - 2008

• 

  Haircolor & Design Magazine

  • Managing Editor

    • 2003 - 2004

• 

  DARIEN NEWS-REVIEW

  • Lifestyles Editor

    • 2002 - 2003

• 

  Living in Stamford Magazine

  • Associate Editor

    • 2000 - 2002