Heather McDonnell
Director at Kearns & West- Claim this Profile
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Bio
Credentials
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Adobe Photoshop
Academy X
Experience
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Kearns & West
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United States
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Public Policy Offices
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100 - 200 Employee
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Director
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Jan 2022 - Present
Build and implement appropriate communications strategies for transportation, water, forest health and community planning projects utilizing market knowledge and industry awareness. Develop and carry out stakeholder management strategies to ensure successful project deliveries. Manage approximately $250,000 in billables, coordinate and supervise staff, track and manage project budget and scope. Facilitate and lead meetings. Lead and support a variety of proposals. Build and implement appropriate communications strategies for transportation, water, forest health and community planning projects utilizing market knowledge and industry awareness. Develop and carry out stakeholder management strategies to ensure successful project deliveries. Manage approximately $250,000 in billables, coordinate and supervise staff, track and manage project budget and scope. Facilitate and lead meetings. Lead and support a variety of proposals.
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California Natural Resources Agency
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United States
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Government Administration
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1 - 100 Employee
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Communications Director
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Sep 2018 - Jan 2022
Oversee digital communications strategy and implementation in coordination with policy staff regarding high-level initiatives. Prepare talking points, blog posts, video scripts, and presentations on behalf of the executive leadership. Compile and edit weekly and bi-weekly internal reports. Manage and design content for websites, digital newsletters, events, and social media channels. Coordinate video and photo projects. Oversee digital communications strategy and implementation in coordination with policy staff regarding high-level initiatives. Prepare talking points, blog posts, video scripts, and presentations on behalf of the executive leadership. Compile and edit weekly and bi-weekly internal reports. Manage and design content for websites, digital newsletters, events, and social media channels. Coordinate video and photo projects.
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California Department of Forestry and Fire Protection (CAL FIRE)
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United States
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Government Administration
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700 & Above Employee
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Forest Health Communications Officer
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Sep 2016 - Sep 2018
Coordinated high-level public communication planning and strategy to elevate public recognition and understanding of forest health. Cultivated and managed a robust social media program that developed statewide mass-media campaigns that reached millions of Californians. Provided social media training to staff across the state. Provided strategic communication support to executive staff. Drafted news releases and talking points. Acted as department spokesperson. Provided critical wildfire updates using digital tools like social media, Ready For Wildfire app, and the department website. Supported outreach and event activities. Show less
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Resources Communications Analyst
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Oct 2014 - Sep 2016
Created forest stewardship and fire prevention outreach and education materials while collaborating with peers to deliver a cohesive message across department digital platforms. Built and updated department websites. Analyzed social media data to boost efficiency and engagement through revised social media best practices. Developed graphics and composed copy for social media.
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Acquisitions Analyst
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Aug 2013 - Oct 2014
Drafted emergency and reoccurring services contracts and increased usability of certified purchasers’ database via Excel. Updated procurement training manual and recertified more than 500 department purchasers over the course of five months. Acted as the backup CAL card program manager for over 2,500 department cardholders.
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Public Information Technician
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Apr 2012 - Aug 2013
Organized public outreach events and internal meetings, answered media and public phone lines and made travel arrangements for program staff. Composed articles for the department newsletter, drafted and edited video scripts and news releases, and developed social media graphics using Photoshop.
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Intern Coordinator
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Jul 2014 - Jan 2015
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Intern
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Jun 2013 - Jul 2014
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Student Assistant
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Aug 2009 - Aug 2011
• Indexed and cataloged memorabilia donated to the library • Answered research questions from patrons • Updated internal library database with new material and news articles • Indexed and cataloged memorabilia donated to the library • Answered research questions from patrons • Updated internal library database with new material and news articles
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Education
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Mills College
Bachelor of Arts (B.A.), Economics -
Yuba College
General Studies