Heather Martz-Keller

Marketing Specialist at Nederman MikroPul
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Contact Information
us****@****om
(386) 825-5501
Location
Charlotte, North Carolina, United States, US

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Experience

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Marketing Specialist
      • Mar 2023 - Present

      Developed & executed campaigns through content creation, email, social media, optimization, advertising, event planning, etc. Increased web traffic by 2000% in Q2 through Q4 through integrated marketing techniques & content strategy. Researched marketing trends & targeted audience behavior to enhance lead generation by over 55%. Properly maintained leads in CRM platforms & continued to develop brand standards for each division, recognized globally. Developed & executed campaigns through content creation, email, social media, optimization, advertising, event planning, etc. Increased web traffic by 2000% in Q2 through Q4 through integrated marketing techniques & content strategy. Researched marketing trends & targeted audience behavior to enhance lead generation by over 55%. Properly maintained leads in CRM platforms & continued to develop brand standards for each division, recognized globally.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Associate & Graphic Designer
      • Jan 2021 - Mar 2023

      Created all internal marketing, branding, & client-facing material. Designed & managed content for social media platforms. Designed & developed website, while overseeing SEO rankings & keywords. Implemented corporate impact & volunteer strategies, company-wide. Developed brand standards with a focus on lead generation, increased by 60% & expanded into 4 additional industries. Created all internal marketing, branding, & client-facing material. Designed & managed content for social media platforms. Designed & developed website, while overseeing SEO rankings & keywords. Implemented corporate impact & volunteer strategies, company-wide. Developed brand standards with a focus on lead generation, increased by 60% & expanded into 4 additional industries.

    • Lead Graphic Designer
      • Mar 2021 - Dec 2022

      Established social media strategy across various platforms. Lead marketing & social media campaigns. Redesigned website & key assets while monitoring SEO rankings & keywords. Created fundraising, nonprofit, materials for different target audiences. Designed original HOM promotional items, including apparel. Established social media strategy across various platforms. Lead marketing & social media campaigns. Redesigned website & key assets while monitoring SEO rankings & keywords. Created fundraising, nonprofit, materials for different target audiences. Designed original HOM promotional items, including apparel.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Designer
      • Feb 2020 - Jan 2021

      Conceptualized & designed portions of the front & back of book, covering areas: food, travel, politics, beauty & lifestyle with a focus on typography, hierarchy & editorial layouts. Coordinated with photographers, videographers & freelancers. Assigned photography & illustration projects. Oversaw projects through production & pre-press, including initial design, visual concept, image choice & page proofs. Conceptualized & designed portions of the front & back of book, covering areas: food, travel, politics, beauty & lifestyle with a focus on typography, hierarchy & editorial layouts. Coordinated with photographers, videographers & freelancers. Assigned photography & illustration projects. Oversaw projects through production & pre-press, including initial design, visual concept, image choice & page proofs.

    • United States
    • Retail
    • 700 & Above Employee
    • Visual Merchandiser & Sales Lead
      • May 2018 - Jan 2021

      Visual merchandiser & social media manager for 4 stores, focused on fashion & lifestyle content creation. Hosted & conducted meetings across the district to analyze sales traffic & review profit-and-loss. Increased opened credit cards by 25%. Curated a wardrobe for customers internally. Oversaw e-shopping orders through online platforms. Handled customer & associate conflicts. Visual merchandiser & social media manager for 4 stores, focused on fashion & lifestyle content creation. Hosted & conducted meetings across the district to analyze sales traffic & review profit-and-loss. Increased opened credit cards by 25%. Curated a wardrobe for customers internally. Oversaw e-shopping orders through online platforms. Handled customer & associate conflicts.

    • Lead Graphic Designer
      • Jan 2019 - May 2019

      Further pursue the brand identity. Create and rework the logo, flyers, and other promotional materials. Handle all print design. Collaborate with members from other teams and the manager of events. Fulfill all presentation requirements. Further pursue the brand identity. Create and rework the logo, flyers, and other promotional materials. Handle all print design. Collaborate with members from other teams and the manager of events. Fulfill all presentation requirements.

    • Art Curator
      • Dec 2018 - May 2019

      Responsible for assembling, cataloging, managing, and displaying artistic and cultural work. Maintain communication across four disciplines. Spatially interpret and understand the organization of the artwork: book arts, videos, photography, and historic and personal statements. Responsible for assembling, cataloging, managing, and displaying artistic and cultural work. Maintain communication across four disciplines. Spatially interpret and understand the organization of the artwork: book arts, videos, photography, and historic and personal statements.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Community Art & Design Intern
      • Jan 2018 - May 2018

      Design signage, plaques, murals and mock ups. Organize, coordinate and facilitate the creation and installation of mosaics and painted murals. Maintain a safe environment for all visitors. Create design packaging. Plan and schedule public art events. Design signage, plaques, murals and mock ups. Organize, coordinate and facilitate the creation and installation of mosaics and painted murals. Maintain a safe environment for all visitors. Create design packaging. Plan and schedule public art events.

Education

  • Stevenson University
    Bachelor's degree, Graphic Design
    2015 - 2019

Community

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