Heather Makuch
Board Member at Lewisburg Children's Museum- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Lewisburg Children's Museum
-
United States
-
Museums, Historical Sites, and Zoos
-
1 - 100 Employee
-
Board Member
-
May 2022 - Present
-
-
-
Seven Mountains Media
-
Broadcast Media Production and Distribution
-
1 - 100 Employee
-
Senior Digital Strategist
-
Jun 2021 - Present
I help manage digital clients & creative service accounts. I work closely with account executives to create comprehensive marketing strategies and make sure our clients are in the know about our latest digital products, technologies etc. Whether we're helping someone with recruitment or sell their product, we tell stories. I work closely with the client to develop digital marketing ad copy, creative or landing pages. My love for analytics allows me to deep dive into the world of SEO, SEM and google analytics to help our clients see how their advertising is working and what people are doing once they land on their website. I also work as a liaison for website projects between clients & our web development team Show less
-
-
-
HM Marketing
-
Mauritius
-
Advertising Services
-
1 - 100 Employee
-
Founder
-
Nov 2016 - Present
I help with a variety of different marketing strategies and tactics: Develop client marketing calendars & plans. Increase sales with marketing campaigns/sales promotions Create and send email marketing campaigns Responsible for content writing, SEO & keyword optimization Manage Pay-Per-Click and Facebook Ads Website Sales & Google Analytic Data I help with a variety of different marketing strategies and tactics: Develop client marketing calendars & plans. Increase sales with marketing campaigns/sales promotions Create and send email marketing campaigns Responsible for content writing, SEO & keyword optimization Manage Pay-Per-Click and Facebook Ads Website Sales & Google Analytic Data
-
-
-
Monmouth Pain and Rehabilitation
-
United States
-
Hospitals and Health Care
-
Marketing Coordinator
-
Dec 2014 - Jul 2016
I was responsible for a variety of day to day marketing tasks such as: Managing website content Create content for social media platforms Gained over 25% new patient quota Followed through with reputation management & review responses Implemented live chat website feature for faster response times, apt. booking Created and managed PPC & Facebook Ads Tracked and analyzed new patient & google analytic data Gained local press I was responsible for a variety of day to day marketing tasks such as: Managing website content Create content for social media platforms Gained over 25% new patient quota Followed through with reputation management & review responses Implemented live chat website feature for faster response times, apt. booking Created and managed PPC & Facebook Ads Tracked and analyzed new patient & google analytic data Gained local press
-
-
-
-
SEO/SMO Specialist
-
Jun 2012 - 2014
Manage and maintain client blogs for optimal SERP ranking Optimize & update website content for search engine keywords & GEO targets Responsible for analyzing & reporting blog traffic & leads using google analytics Manage client social media marketing accounts Assist in developing Facebook sponsored ads, stories & check in deals Responsible for creating & developing integrated digital marketing campaigns Implemented a review response service for negative user reviews Manage and maintain client blogs for optimal SERP ranking Optimize & update website content for search engine keywords & GEO targets Responsible for analyzing & reporting blog traffic & leads using google analytics Manage client social media marketing accounts Assist in developing Facebook sponsored ads, stories & check in deals Responsible for creating & developing integrated digital marketing campaigns Implemented a review response service for negative user reviews
-
-
-
Shore Solutions LLC
-
Software Development
-
SEO Specialist
-
May 2011 - Sep 2012
Strategically planned & evaluated marketing campaigns Responsible for Creating & Tracking Facebook & Google PPC Ads Evaluated SEO efforts & overall website traffic Created a digital media calendar Conducted client based email marketing campaigns Assisted in networking & relationship building with clients and vendors Created pitches for editorials/feature stories Organized proposals & event planning strategies Strategically planned & evaluated marketing campaigns Responsible for Creating & Tracking Facebook & Google PPC Ads Evaluated SEO efforts & overall website traffic Created a digital media calendar Conducted client based email marketing campaigns Assisted in networking & relationship building with clients and vendors Created pitches for editorials/feature stories Organized proposals & event planning strategies
-
-
-
Ted Rossi
-
Retail
-
Public Relations Intern
-
Nov 2009 - Feb 2010
Processed shipment/invoices Pulled merchandise for editors/shoots/stylists Responsible for obtaining credits and pitches for editorials/celebrities Managed sample trafficking/show room coordinating Organized trade show/cocktail party details Contacted editors, stylists, minis, majors with current line sheets Processed shipment/invoices Pulled merchandise for editors/shoots/stylists Responsible for obtaining credits and pitches for editorials/celebrities Managed sample trafficking/show room coordinating Organized trade show/cocktail party details Contacted editors, stylists, minis, majors with current line sheets
-
-
-
Michael Kors
-
United States
-
Retail Apparel and Fashion
-
700 & Above Employee
-
Sales Supervisor
-
Oct 2008 - Jan 2010
Responsible for opening & closing procedures/ cash Management Maintained personal sales goal of 15% of stores monthly plan Consulted for wardrobe selections, styling & expanding clientele base Worked to train and develop staff Took part in inventory, shipment and conversion tracking Responsible for opening & closing procedures/ cash Management Maintained personal sales goal of 15% of stores monthly plan Consulted for wardrobe selections, styling & expanding clientele base Worked to train and develop staff Took part in inventory, shipment and conversion tracking
-
-
Education
-
Kean University
Bachelor of Arts (BA), Communication Public Relations -
Ocean County College
Associate of Science (A.S.), General Education Business