Heather Macaluso
Media Sales and Events Account Executive at The YGS Group- Claim this Profile
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Bio
Jim Perrus
Heather is the consummate team player. She also brings a sense of enthusiasm and drive that results in building strong relationships with her clients. Heather is not only an outstanding sales person but more importantly, someone you can trust.
Jim Perrus
Heather is the consummate team player. She also brings a sense of enthusiasm and drive that results in building strong relationships with her clients. Heather is not only an outstanding sales person but more importantly, someone you can trust.
Jim Perrus
Heather is the consummate team player. She also brings a sense of enthusiasm and drive that results in building strong relationships with her clients. Heather is not only an outstanding sales person but more importantly, someone you can trust.
Jim Perrus
Heather is the consummate team player. She also brings a sense of enthusiasm and drive that results in building strong relationships with her clients. Heather is not only an outstanding sales person but more importantly, someone you can trust.
Credentials
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Google AdWords
GoogleMar, 2013- Sep, 2024
Experience
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The YGS Group
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Media Sales and Events Account Executive
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May 2011 - Present
Working for a diverse portfolio of association publications as a media sales representative, I am tasked with originating over $1,500,000 in sales annually. Successes and responsibilities include: Surpass yearly sales goals Maintain relationships with clients and advertisers Attend client conferences and conventions to network and make direct sales Use Salesforce for lead tracking and reporting Work with internal creative services to facilitate client requests Format and supply specialty reporting for clients and advertisers Show less
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PA Media Group
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United States
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1 - 100 Employee
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Healthcare Account Executive
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Feb 2013 - Sep 2013
Outside sales in newspaper, niche publication and digital media outlets Devise campaign strategies for clients utilizing multi- channel marketing Outside sales in newspaper, niche publication and digital media outlets Devise campaign strategies for clients utilizing multi- channel marketing
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Tribune Broadcasting
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Media Sales Intern
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2010 - 2011
Worked with broadcast and interactive media sales teams Set leads for sales team, wrote copy for fox43.com, aided with media campaigns Assisted Account Executives on sales calls and met with clients Worked with broadcast and interactive media sales teams Set leads for sales team, wrote copy for fox43.com, aided with media campaigns Assisted Account Executives on sales calls and met with clients
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American Advantage Mortgage Inc.
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Real Estate
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1 - 100 Employee
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Marketing Manager
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2008 - 2011
Supervised marketing team, prepared payroll for marketing team Interviewed, hired and trained personnel Sought out various lead sources including internet leads, client lists, and auto-dialer campaigns Implemented sales strategies for niche markets such as FHA consumers, VA loans and reverse mortgages Wrote marketing and training material for various campaigns Supervised marketing team, prepared payroll for marketing team Interviewed, hired and trained personnel Sought out various lead sources including internet leads, client lists, and auto-dialer campaigns Implemented sales strategies for niche markets such as FHA consumers, VA loans and reverse mortgages Wrote marketing and training material for various campaigns
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Education
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2006 - 2010
York College of Pennsylvania
B.A., Public Relations; Minors- Speech Communication, Fine Art
Community
