Heather Labra
Director of Marketing at Prince Waikiki- Claim this Profile
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Bio
Experience
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Prince Waikiki
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United States
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Hospitality
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1 - 100 Employee
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Director of Marketing
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Mar 2021 - Present
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Howard Hughes Corporation, Ward Village
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Honolulu, Hawaii
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Strategic Partnerships & Events Director
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Jan 2019 - Sep 2020
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OUTRIGGER Hospitality Group
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United States
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Hospitality
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400 - 500 Employee
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Director of Global Marketing
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Aug 2016 - Jan 2019
- Plan, negotiate and execute all online and offline marketing strategies including but not limited to SEM, display, social media, print, radio, television and partnership marketing for all market segments including consumer direct, wholesale, Online Travel Agents, travel agents and retail.- Build and nurture tactical partnerships with partners such as Hawaiian Airlines, Expedia, Priceline, Oahu Visitors Bureau, Hawaii Visitors & Conventions Bureau, TripAdvisor and others- Secure domestic and international partners for various promotions and partnerships- Plan, execute and manage brand awareness and conversion partnerships - Plan, negotiate and execute sponsorship events including Hawaii Food and Wine Festival, Charity Walk, University of Hawaii sports and company-initiated celebrations- Collaborate with various cross-functional teams and property personnel to plan, execute and manage marketing campaigns Show less
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Account Manager - Online Distribution & Marketing
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Jul 2012 - Aug 2016
- Plan, negotiate and manage all consumer and travel trade print and digital marketing initiatives including but not limited to SEM, display, radio, TV, partnerships and promotions- Negotiate and manage all traditional wholesale co-op marketing plans - Manage all co-op marketing funds for OTAs- Oversee travel agent loyalty program- Oversee ancillary revenue channels
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Marketing Projects Coordinator
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Apr 2011 - Jul 2012
- Manage and coordinate company collateral and print jobs with graphics team- Manage corporate photo shoots and film projects throughout 24 Hawaii properties- Coordinate and oversee annual print media and radio schedule for US consumer, travel trade and local market
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Marketing Coordinator
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Dec 2008 - Apr 2011
- Manage and coordinate company collateral and print jobs with graphics team- Manage corporate photo shoots and film projects throughout 24 Hawaii properties- Coordinate and oversee annual print media and radio schedule for US consumer, travel trade and local market
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OUTRIGGER Hospitality Group
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United States
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Hospitality
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400 - 500 Employee
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Marketing Assistant - Outrigger Condominium Collection
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Jun 2006 - Dec 2007
- Prepare quarterly condo owner presentations for Director of Sales and Marketing - Coordinate collateral orders for all 14 condominium properties throughout Hawaii - Assist with owner reservation phone calls - Assist Director of Revenue with SNR reports and stop sells - Prepare quarterly condo owner presentations for Director of Sales and Marketing - Coordinate collateral orders for all 14 condominium properties throughout Hawaii - Assist with owner reservation phone calls - Assist Director of Revenue with SNR reports and stop sells
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Coach Inc.
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Honolulu, HI
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Associate Manager
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May 2005 - Jun 2006
- Oversee daily operations of sales - Ensure customer service exceeds company expectations and goals - Lead sales team to increase sales revenue year over year - Oversee daily operations of sales - Ensure customer service exceeds company expectations and goals - Lead sales team to increase sales revenue year over year
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Education
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University of Hawaii - College of Business Administration
Marketing & Public Speaking