Experience

Faction Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• VP of Marketing

  • Apr 2022 - Present



Coalfire

• United States
• Computer and Network Security
• 700 & Above Employee

• VP Marketing - Strategic Business Development

  • Oct 2020 - Apr 2022

  Steering the go-to-market vision and strategy, B2B programs, and ecosystem campaigns with $1M digital annual spend, I fuel pipeline development of $400M+ with a 25% conversion rate, 60M digital impressions, and 1.6K+ MQLs. I prime the sales lead funnel through high-impact pipeline and acceleration strategies, engaging 90% of opportunities bookings in 1 or more marketing assets in 2020. I also direct, coach, and inspire industry, partner, and sales enablement teams to achieve peak performance levels while evangelizing the brand to position solutions aggressively in the market. I’ve boosted market awareness, customer acquisition, and engagement while leading top-of-funnel and booking conversion through digital channels (ABM, Google, Bing, LinkedIn, Terminus, and Twitter). By targeting digital advertising accounts, I’ve influenced the buyers’ journey, achieving 1.6x in higher revenues and a 2.5x gain in purchases within targeted vs. untargeted accounts. Launching a chain of groundbreaking marketing services, I enabled customers with promotional programs to penetrate new markets, construct competitive differentiators, and stimulate the pipeline. I also pioneered an innovative sales enablement tool to measure pipeline generation and quarterly sales performance. Show less

• Sr. Director, Strategic Business Development

  • Dec 2018 - Oct 2020

  Leading the market segment team, I aligned go-to-market strategic objectives with B2B marketing programs and campaigns. I devised and implemented creative content and corporate positioning to persona-based marketing and developed creative top-of-funnel assets and campaigns including market awareness, multi-pronged demand generation programs and digital marketing strategies for ABM, Google, Bing, Cyberwire, Tech Target, LinkedIn, Twitter, among others.



Westcon-Comstor North America

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Sr. Director, Marketing (2017 - 2018); Director, Vendor Management (2009 - 2017)

  • 2009 - 2018

  With a mission to boldly go beyond security to deliver customized support to safeguard and protect consumers, Westcon Security Solutions has partnered with leading IT security providers to market, sell, and support comprehensive security solutions. As Senior Director of Marketing, I spearheaded Westcon’s sales and marketing growth strategies across major cybersecurity and networking OEMs such as Check Point Software Technologies, F5 Networks, FireEye, ForeScout Technologies, Juniper Networks, Palo Alto Networks, and Symantec. I executed the vendor partner growth strategy to surpass a $1B financial goal, yielding 400% growth and 35% CAGR in 5 years and implemented 6 core EDGE partner development programs, garnering 485 new deal registrations and $67M in new pipeline with $5M+ closed in 6 months. Other key contributions: ⦁ Championed the brand, crafting brand awareness campaigns with ~25% open rate and 12% lead conversion rate ⦁ Created marketing plans, promotions, and incentives to catapult sales and reap a 70% marketing profit gain ⦁ Strategized with key partner leaders to catalyze 134% revenue growth among targeted partners ⦁ Rolled out go-to-market initiatives (Cloud, IoT, cybersecurity, and vendor launch strategies), increasing revenue by 20% ⦁ Orchestrated new partner sales initiatives, landing 10-15 new partners per quarter, producing $20M+ in annual sales ⦁ Guided the team to create 185 bill-of-material design configurations producing $1.8–$2.5M in monthly revenue ⦁ Devised and executed partner sales enablement and training programs, delivering proof-of-concept offerings of leading cybersecurity and networking solutions via evaluations and virtual demos that generated $800K–$1M per month ⦁ Directed vendor, pre-sale, and inside sales business development team to achieve a 46% annual revenue surge in 2016 ⦁ Expanded marketing spend by 69% and augmented profit contribution by 85% in 2016 Show less



Avnet

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Director, Product Management and Marketing

  • 2007 - 2009

  Continually advancing to positions of higher authority, I governed channel and vendor development across top manufacturers, delivering extensive design, product, marketing, and supply chain expertise for suppliers at every stage of the product lifecycle. Yielding $1.25B in sales across the security, network, storage, mobility, and unified communications divisions, I pursued untapped opportunities, market share, and growth. Revolutionizing the division and building a culture of innovation, I drove lucrative profits and 42% CAGR over 7 years. Other key contributions: ⦁ Aligned marketing goals with executive vision, outlining strategic growth initiatives and go-to-market value proposition ⦁ Synchronized teams by building key sales objectives (KSOs), personal growth, and management by objectives (MBOs) ⦁ Organized and facilitated press interviews, analyst briefings, and market analyst channel checks ⦁ Supported pre-sales technical with bill-of-materials (BOMs) and proofs-of-concept (POCs), including vulnerability assessments, virtual demos, and product evaluations ⦁ Navigated Avnet’s acquisition of GE Access/Access Graphics in 2007 by transitioning and guiding the team ⦁ Received consistent 5-star accolades from customers across multiple platforms and venues Show less



GE Access Distribution

• Director

  • 1999 - 2007

  · Executing business development and strategic marketing of primary security, networking, and storage channel partner relationships, I garnered a 42% CAGR over 6 years. I also led and contributed to mission-critical quality improvement projects using Six Sigma principles to streamline processes, decrease cycle time, and increase productivity. · Executing business development and strategic marketing of primary security, networking, and storage channel partner relationships, I garnered a 42% CAGR over 6 years. I also led and contributed to mission-critical quality improvement projects using Six Sigma principles to streamline processes, decrease cycle time, and increase productivity.



Marco International, Inc

• Marketing Manager

  • 1993 - 1999