Heather Elliott
Director Sales and Client Experience at Platinum Performance, Inc.- Claim this Profile
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Bio
Credentials
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Product Manager Workshop
Silicon Valley Product GroupJun, 2018- Nov, 2024 -
Certified CrossFit Trainer (CCFT) L1
CrossFitNov, 2020- Nov, 2024 -
Kolbe Certified Consultant
Kolbe CorpOct, 2016- Nov, 2024
Experience
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Platinum Performance, Inc.
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Director Sales and Client Experience
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Jul 2001 - Present
- Developed, executed and currently lead end to end sales processes and strategy for sales and client experience teams. - On hiring team to select all team members of expert Platinum Advisor and Platinum Veterinary Advisors to serve across client and veterinary client experience together. - Oversee and manage benchmarks of success and targets such as KPIs for revenue, service levels, and quality of service. - Execute management of architecture and implementation for Personalized Client and Veterinary Experience based on state-of-the-art strategies for growth adopting lean marketing and exponential principles. - Created innovative education campaigns across global veterinary practices to encourage awareness of best practices for nutrition in medicine. - Maintain pipelines across veterinary and sales, including frequent collaboration with finance, R&D, marketing and other departments to successfully meet and deliver on company-wide goals. - Designed, implemented and collaboration management of high-retention, commission-based referral program connecting B:B to B:C client sales model utilizing expert consultation and service model - Led and implemented custom designed software portal to provide self-serve resource to B:B clients, providing resources, solutions and key analytics on their clients and patients, billing reports, social media and nutritional protocol recommendations. - Lead Mentorship program connecting Senior Platinum Advisors and Platinum Advisors for motivation and support in role, ongoing learning, coaching and career development- Lead selection, strategy and collaboration between Sales and Advisor teams post-acquisition. Aligned with communications, reporting and articulating the vision of serving clients together. Show less
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VP Operations (Interim)
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Jun 2017 - Feb 2020
- Oversaw execution of strategy for overall company goals and team momentum. - Led regular meetings with the broader cross-functional leadership teams including marketing, manufacturing, R&D, quality, client service, and client satisfaction. Coordinated key performance metrics, goals, and initiatives. - Supported and collaborated with Platinum’s controller and finance team to maintain up-to-date logs and visibility into the company’s daily / weekly / monthly financial health. - Advised and collaborated on annual sales, marketing, and product development plans across equine, pet care, wellness and global markets. - Continued leadership of people and culture as well as maintaining cutting-edge IT infrastructure. - Developed and executed strategies to attract and retain team members across departments. Show less
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People & Culture Leader
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May 2008 - May 2019
- Developed and executed strategies to attract and retain team members across departments. - Closely collaborated with department heads to curate and design a culture and work environment optimized for success. - Manage recruitment software and social media strategies for retention and recruitment. - Implement in-depth onboarding materials and protocols to ensure employees begin their Platinum journey successfully. - Created and coordinated internal communications strategies and all-hands events. - Led management of IT infrastructure and add-on programs across departments and team needs. Show less
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IT and Platform Product Leader
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Sep 2001 - May 2019
- Designed and deployed products on the software development team. - Collaborated with the VP of Engineering, development team, and cross functional teams to design sprints using agile methods. - Managed cross-functional scrum team on successful product roadmap execution. - Developed innovative contributions of overarching roadmap and product features. - Oversaw UX and visual designers to implement creative methods to further behavior change and beneficial customer experiences. - Analyze and iterate on A/B testing for continuous product improvement. Show less
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Ecommerce Lead
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Aug 2002 - Oct 2013
- Designed, developed, implemented and maintained 3 Ecommerce platforms over more than 10 years, customized for our clients and team’s needs.- Ensured platform connectivity through all aspects of client relationship management and order processing and fulfillment. - Led implementation of custom designed automatic replenishment and subscription model with software to support client engagement and team administration, including custom developed personalized daily dose packaging subscription system.- Key stakeholder in payment solutions relationships and maintenance of payment transactions in virtual point of sale, phone payments and monthly billing. Show less
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NetApp
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Finance Intern
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Jun 2000 - Oct 2000
I explored the business side of my degree with an amazing opportunity as a summer intern working under the VP of Finance at NetApp. That year it was also their first intern class. I experienced and performed functions throughout all areas of the department, led a procurement project for corporate cellular plans and shadowed the team during an annual audit. I explored the business side of my degree with an amazing opportunity as a summer intern working under the VP of Finance at NetApp. That year it was also their first intern class. I experienced and performed functions throughout all areas of the department, led a procurement project for corporate cellular plans and shadowed the team during an annual audit.
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National Reined Cow Horse Assn
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United States
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Ranching
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1 - 100 Employee
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Intern
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Jun 1999 - Nov 1999
In a one-of-a-kind opportunity I was the summer and fall intern for the NRCHA starting with the first ever World’s Greatest Horseman and finishing with the Stallion Stakes. That year the Futurity returned to Reno and as an intern a few of the many responsibilities in my role were to coordinate the entries, arrange the stall assignments and build the merchandise for sale at the show. We chose to celebrate and honor the late Greg Ward. It was here I found that my passion for horses could blend in with a business career. Show less
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Education
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1995 - 2001
California Polytechnic State University-San Luis Obispo
Bachelor's degree, Agricultural Business and Management
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