Marketing Specialist

• Jul 2022 - Present

- Execute marketing plans, manage marketing budgets, and track expenses for hotel properties and the Silverton & Cambria Christmas Markets - Manage paid social media (Meta, Google, TikTok, Youtube), radio, podcast, digital and print advertising plans in line with marketing objectives - Graphic design, manage rebrand of Moonstone Hotel Properties - Manage sponsorship outreach, sales, and activation for large public events - Organize property and event photo/video shoots, manage and… Show more - Execute marketing plans, manage marketing budgets, and track expenses for hotel properties and the Silverton & Cambria Christmas Markets - Manage paid social media (Meta, Google, TikTok, Youtube), radio, podcast, digital and print advertising plans in line with marketing objectives - Graphic design, manage rebrand of Moonstone Hotel Properties - Manage sponsorship outreach, sales, and activation for large public events - Organize property and event photo/video shoots, manage and edit digital assets

Marketing Coordinator

• Jul 2021 - Jul 2022

- Execute marketing plans, manage marketing budgets, and track marketing expenses for a collection of properties across Oregon and California - Manage organic and paid social media campaigns in line with marketing objectives - Create and place print advertisements and assist with email marketing - Manage website content and photo assets, execute audits and reporting, SEO landing page optimization - Create and order promotional materials and collateral (signage, banners, rack cards… Show more - Execute marketing plans, manage marketing budgets, and track marketing expenses for a collection of properties across Oregon and California - Manage organic and paid social media campaigns in line with marketing objectives - Create and place print advertisements and assist with email marketing - Manage website content and photo assets, execute audits and reporting, SEO landing page optimization - Create and order promotional materials and collateral (signage, banners, rack cards, brochures, menus, etc.) - Assist with public relations, create and send press releases, work with media outlets, assist with TV spot segments for public events - Manage company reputation by responding to and monitoring property reviews - Manage sponsorship outreach, sales, and activation for public events - Oversee donation requests and fulfillment - Coordinate trade show presence and preparation - Oversee community relations with all properties and their adjacent communities - Maintain a high level of attention to detail, organization, and time management for managing multiple projects at once - Plan, lead, and execute property photoshoots and manage digital photo assets

Operational Marketing Coordinator

• Jun 2020 - Jul 2021

- Complete tasks with attention to detail and awareness of brand positioning and message. - Coordinate organic social media, maintaining a social content calendar in line with the approved strategy, assisting with social engagement with local audiences. - Act as the project manager and point person for vendors and Operations teams ensuring their needs are met and supported. - Facilitate sales support of key marketing initiatives to generate awareness and bookings. - Maintain a… Show more - Complete tasks with attention to detail and awareness of brand positioning and message. - Coordinate organic social media, maintaining a social content calendar in line with the approved strategy, assisting with social engagement with local audiences. - Act as the project manager and point person for vendors and Operations teams ensuring their needs are met and supported. - Facilitate sales support of key marketing initiatives to generate awareness and bookings. - Maintain a favorable brand image of the company and its services, reinforcing credibility, trust, and brand loyalty. - Understand and fulfill marketing needs of hotel properties and sales teams with digital and print assets that enhance the guest experience and drive sales - Project manager for branded collateral and merchandise (print and digital) including rack cards, brochures, signage, national sales materials, menus, promo items, and in-room collateral - Messaging and design for campaigns across email, web, print, social and display advertising - Coordinate organic and paid social media, maintain social engagement with local audiences - Manage website content and photo assets, audits and reporting, SEO landing page optimization, event marketing, room description, and website copy creation - Assist with reputation management, create and send press releases, ensuring press pages are up to date, perform quarterly audits for traveler rankings, document hotel awards, recognizing them on web and social platforms - Provide branding support for design, construction, and regional operations teams - Maintain a high level of attention to detail, organization, and time management for managing multiple projects at once - Assist with property photoshoots and manage digital photo assets - Create strong relationships with vendors, contractors, and on-property teams Show less - Complete tasks with attention to detail and awareness of brand positioning and message. - Coordinate organic social media, maintaining a social content calendar in line with the approved strategy, assisting with social engagement with local audiences. - Act as the project manager and point person for vendors and Operations teams ensuring their needs are met and supported. - Facilitate sales support of key marketing initiatives to generate awareness and bookings. - Maintain a… Show more - Complete tasks with attention to detail and awareness of brand positioning and message. - Coordinate organic social media, maintaining a social content calendar in line with the approved strategy, assisting with social engagement with local audiences. - Act as the project manager and point person for vendors and Operations teams ensuring their needs are met and supported. - Facilitate sales support of key marketing initiatives to generate awareness and bookings. - Maintain a favorable brand image of the company and its services, reinforcing credibility, trust, and brand loyalty. - Understand and fulfill marketing needs of hotel properties and sales teams with digital and print assets that enhance the guest experience and drive sales - Project manager for branded collateral and merchandise (print and digital) including rack cards, brochures, signage, national sales materials, menus, promo items, and in-room collateral - Messaging and design for campaigns across email, web, print, social and display advertising - Coordinate organic and paid social media, maintain social engagement with local audiences - Manage website content and photo assets, audits and reporting, SEO landing page optimization, event marketing, room description, and website copy creation - Assist with reputation management, create and send press releases, ensuring press pages are up to date, perform quarterly audits for traveler rankings, document hotel awards, recognizing them on web and social platforms - Provide branding support for design, construction, and regional operations teams - Maintain a high level of attention to detail, organization, and time management for managing multiple projects at once - Assist with property photoshoots and manage digital photo assets - Create strong relationships with vendors, contractors, and on-property teams Show less

Marketing Associate Coordinator

• Apr 2019 - Apr 2020

- Understand and fulfill operational marketing needs of hotel properties with on-site digital and print assets enhancing the guest experience - Coordinate and maintain organic and paid social media, event marketing, website content creation (comfortable working in a landscape with quickly shifting priorities) - Project coordinator and primary point of contact for branded merchandise including ideation, sourcing, and proofing all the way through to delivery (print and digital) -… Show more - Understand and fulfill operational marketing needs of hotel properties with on-site digital and print assets enhancing the guest experience - Coordinate and maintain organic and paid social media, event marketing, website content creation (comfortable working in a landscape with quickly shifting priorities) - Project coordinator and primary point of contact for branded merchandise including ideation, sourcing, and proofing all the way through to delivery (print and digital) - Maintain a high level of attention to detail for managing multiple projects at once - Coordinate property photoshoots and manage digital photo assets - Messaging and design for campaigns across email, web, print, social and display advertising - Create strong relationships with vendors, contractors, and on-property teams

Marketing Internship

• Jun 2018 - Mar 2019

- Revision of privacy policy (GDPR & CCPA), booking engine conversion - Company rebrand, event marketing, social media and website content creation - Companywide email signature design, room description maintenance across all systems, email marketing - TravelClick booking engine functions - Confirmation and cancellation email coding/drafting - Property photoshoot coordination

Research Assistant

• Aug 2017 - Aug 2018

Working closely with Todd Montgomery on cutting edge research in the hospitality industry. Keynote speakers detailing our findings at various conferences and symposiums around Oregon. See projects section. Research topics related to the industry’s labor shortage, preparing for the modern workforce, strategies for hospitality businesses, service automation, and technology. Working closely with Todd Montgomery on cutting edge research in the hospitality industry. Keynote speakers detailing our findings at various conferences and symposiums around Oregon. See projects section. Research topics related to the industry’s labor shortage, preparing for the modern workforce, strategies for hospitality businesses, service automation, and technology.

Food and Beverage Internship

• Jun 2017 - Aug 2017

Upheld The Ritz Carlton credo, service values, and motto to my fullest potential. "We are Ladies and Gentlemen serving Ladies and Gentlemen." Internship provided me with experience and/or knowledge in the following positions: - Server attendant - Food and Beverage Manager - Banquets/Special Events Manager - Server (Banquets) - Bartender (Banquets) - Bartender (Conservatory) - Sommelier (Casual & Fine Dining) - Vendor Process (Banquets) - Food Runner… Show more Upheld The Ritz Carlton credo, service values, and motto to my fullest potential. "We are Ladies and Gentlemen serving Ladies and Gentlemen." Internship provided me with experience and/or knowledge in the following positions: - Server attendant - Food and Beverage Manager - Banquets/Special Events Manager - Server (Banquets) - Bartender (Banquets) - Bartender (Conservatory) - Sommelier (Casual & Fine Dining) - Vendor Process (Banquets) - Food Runner (Conservatory) - Server (Conservatory) - Host (Multiple outlets) - TSA (IRD) - Server (IRD) * In addition to these positions I was trained in Forbes standards as well as The Ritz Carlton standards. The time I spent at The Ritz Carlton, Half Moon Bay has taught me unparalleled hospitality skills that can be applied to any job in the industry. Show less Upheld The Ritz Carlton credo, service values, and motto to my fullest potential. "We are Ladies and Gentlemen serving Ladies and Gentlemen." Internship provided me with experience and/or knowledge in the following positions: - Server attendant - Food and Beverage Manager - Banquets/Special Events Manager - Server (Banquets) - Bartender (Banquets) - Bartender (Conservatory) - Sommelier (Casual & Fine Dining) - Vendor Process (Banquets) - Food Runner… Show more Upheld The Ritz Carlton credo, service values, and motto to my fullest potential. "We are Ladies and Gentlemen serving Ladies and Gentlemen." Internship provided me with experience and/or knowledge in the following positions: - Server attendant - Food and Beverage Manager - Banquets/Special Events Manager - Server (Banquets) - Bartender (Banquets) - Bartender (Conservatory) - Sommelier (Casual & Fine Dining) - Vendor Process (Banquets) - Food Runner (Conservatory) - Server (Conservatory) - Host (Multiple outlets) - TSA (IRD) - Server (IRD) * In addition to these positions I was trained in Forbes standards as well as The Ritz Carlton standards. The time I spent at The Ritz Carlton, Half Moon Bay has taught me unparalleled hospitality skills that can be applied to any job in the industry. Show less

Seasonal Sales Associate

• Dec 2016 - Dec 2016

Ensured that clients experience was pleasant, tended to the receptionist area by kindly greeting clients, checking them in and out of appointments, and responding to telephone, email, and in person inquiries. Operated daily register functions to ring customers up for purchases in both the boutique and spa. Ensured that all shelves and displays were stocked and presented in an appealing manner. Helped spa owners with any additional tasks throughout the workday as needed. Maintained a polite and… Show more Ensured that clients experience was pleasant, tended to the receptionist area by kindly greeting clients, checking them in and out of appointments, and responding to telephone, email, and in person inquiries. Operated daily register functions to ring customers up for purchases in both the boutique and spa. Ensured that all shelves and displays were stocked and presented in an appealing manner. Helped spa owners with any additional tasks throughout the workday as needed. Maintained a polite and professional etiquette. Show less Ensured that clients experience was pleasant, tended to the receptionist area by kindly greeting clients, checking them in and out of appointments, and responding to telephone, email, and in person inquiries. Operated daily register functions to ring customers up for purchases in both the boutique and spa. Ensured that all shelves and displays were stocked and presented in an appealing manner. Helped spa owners with any additional tasks throughout the workday as needed. Maintained a polite and… Show more Ensured that clients experience was pleasant, tended to the receptionist area by kindly greeting clients, checking them in and out of appointments, and responding to telephone, email, and in person inquiries. Operated daily register functions to ring customers up for purchases in both the boutique and spa. Ensured that all shelves and displays were stocked and presented in an appealing manner. Helped spa owners with any additional tasks throughout the workday as needed. Maintained a polite and professional etiquette. Show less

Customer Service, Shift Lead

• Jul 2016 - Sep 2016

Customer Service, Shift Lead

• Aug 2013 - Jun 2015

I thrived in this work environment by making connections with local customers and tending to their needs. Being the first employee to be hired at this establishment, I formed strong relationships with my coworkers and bosses by actively contributing to the growth of this blossoming business. This job entailed: - Taking orders from customers and prepared them to the best possible quality - Operating a POS system to perform customers transactions - Maintain cleanliness and aesthetic… Show more I thrived in this work environment by making connections with local customers and tending to their needs. Being the first employee to be hired at this establishment, I formed strong relationships with my coworkers and bosses by actively contributing to the growth of this blossoming business. This job entailed: - Taking orders from customers and prepared them to the best possible quality - Operating a POS system to perform customers transactions - Maintain cleanliness and aesthetic of restaurant - Training all new employees as they were hired - Performed a variety of customer service tasks as well as managerial tasks - With the certification of my California Food Handlers Card, I prepared a variety of baked goods, hot dogs, ice cream treats, as well as gourmet ice cream sundaes. - Performed daily opening and closing duties - Lead work shifts, making sure employees stay on task and daily responsibilities got done to ensure the next business day went smoothly Show less I thrived in this work environment by making connections with local customers and tending to their needs. Being the first employee to be hired at this establishment, I formed strong relationships with my coworkers and bosses by actively contributing to the growth of this blossoming business. This job entailed: - Taking orders from customers and prepared them to the best possible quality - Operating a POS system to perform customers transactions - Maintain cleanliness and aesthetic… Show more I thrived in this work environment by making connections with local customers and tending to their needs. Being the first employee to be hired at this establishment, I formed strong relationships with my coworkers and bosses by actively contributing to the growth of this blossoming business. This job entailed: - Taking orders from customers and prepared them to the best possible quality - Operating a POS system to perform customers transactions - Maintain cleanliness and aesthetic of restaurant - Training all new employees as they were hired - Performed a variety of customer service tasks as well as managerial tasks - With the certification of my California Food Handlers Card, I prepared a variety of baked goods, hot dogs, ice cream treats, as well as gourmet ice cream sundaes. - Performed daily opening and closing duties - Lead work shifts, making sure employees stay on task and daily responsibilities got done to ensure the next business day went smoothly Show less