Heather Carreiro
Associate Director, Product Marketing at Group 1001- Claim this Profile
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Bio
LinkedIn User
Prior to joining the Pru Inside team at Prudential Financial, I had the pleasure of partnering with Heather on several cross-functional business initiatives. I found Heather to be an energetic, creative, and talented team player who helped drive the success of more than one high-profile project. When provided the opportunity to build a team at Pru Inside, Heather immediately came to mind. I was thrilled that she was ready to leave her marketing roots and to help deliver an innovative new business line. Heather did not disappoint. She took it upon herself to learn every aspect of the business, and created new and effective ways to engage associates throughout business development. Heather was a tremendous asset not only for her excellent writing and proofreading abilities, but also for her dedication to the team's goals and working outside the box to drive success. Heather is a skilled collaborator with a great personality. I am confident that she would be a tremendous asset to any team.
LinkedIn User
Prior to joining the Pru Inside team at Prudential Financial, I had the pleasure of partnering with Heather on several cross-functional business initiatives. I found Heather to be an energetic, creative, and talented team player who helped drive the success of more than one high-profile project. When provided the opportunity to build a team at Pru Inside, Heather immediately came to mind. I was thrilled that she was ready to leave her marketing roots and to help deliver an innovative new business line. Heather did not disappoint. She took it upon herself to learn every aspect of the business, and created new and effective ways to engage associates throughout business development. Heather was a tremendous asset not only for her excellent writing and proofreading abilities, but also for her dedication to the team's goals and working outside the box to drive success. Heather is a skilled collaborator with a great personality. I am confident that she would be a tremendous asset to any team.
LinkedIn User
Prior to joining the Pru Inside team at Prudential Financial, I had the pleasure of partnering with Heather on several cross-functional business initiatives. I found Heather to be an energetic, creative, and talented team player who helped drive the success of more than one high-profile project. When provided the opportunity to build a team at Pru Inside, Heather immediately came to mind. I was thrilled that she was ready to leave her marketing roots and to help deliver an innovative new business line. Heather did not disappoint. She took it upon herself to learn every aspect of the business, and created new and effective ways to engage associates throughout business development. Heather was a tremendous asset not only for her excellent writing and proofreading abilities, but also for her dedication to the team's goals and working outside the box to drive success. Heather is a skilled collaborator with a great personality. I am confident that she would be a tremendous asset to any team.
LinkedIn User
Prior to joining the Pru Inside team at Prudential Financial, I had the pleasure of partnering with Heather on several cross-functional business initiatives. I found Heather to be an energetic, creative, and talented team player who helped drive the success of more than one high-profile project. When provided the opportunity to build a team at Pru Inside, Heather immediately came to mind. I was thrilled that she was ready to leave her marketing roots and to help deliver an innovative new business line. Heather did not disappoint. She took it upon herself to learn every aspect of the business, and created new and effective ways to engage associates throughout business development. Heather was a tremendous asset not only for her excellent writing and proofreading abilities, but also for her dedication to the team's goals and working outside the box to drive success. Heather is a skilled collaborator with a great personality. I am confident that she would be a tremendous asset to any team.
Experience
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Group 1001
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United States
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Insurance
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200 - 300 Employee
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Associate Director, Product Marketing
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Feb 2023 - Present
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freelance writer, editor
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Writing and Editing
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700 & Above Employee
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Writer
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Nov 2019 - Present
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Global Atlantic Financial Group
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United States
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Insurance
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700 & Above Employee
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Copywriting Manager
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Aug 2021 - Mar 2023
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Protective Life
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United States
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Insurance
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700 & Above Employee
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Senior Copywriter
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Oct 2020 - Aug 2021
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Prudential Financial
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United States
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Financial Services
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700 & Above Employee
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Manager, Copywriting
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May 2014 - Oct 2020
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Freelance editorial services
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Jul 2007 - 2014
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Prudential Financial
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United States
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Financial Services
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700 & Above Employee
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Marketing Manager
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Jan 2013 - Nov 2013
Managed a high volume of new and revised marketing material from inception through implementation.
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Manager, Initiation and Integration, Pru Inside
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Oct 2011 - Feb 2013
Created and implemented high-impact internal communications strategies to ensure integration of a new Annuities business line with internal stakeholders and other associates, including:o Updated, relevant and engaging intranet siteo Web-based training o Monthly newsletter• Engaged work stream participants through delivery of regular onboarding sessions. • Developed and implemented appropriate measurement tools to gauge efficacy of communication and education strategies. • Liaised with Annuities Service and Annuities IT to ensure Service and IT leaders delivered consistent and accurate messaging to the approximately 1,000 employees in these organizations. • Developed executive messaging on behalf of the business group to drive ownership and accountability for business line delivery (including print, PowerPoint and video).• Developed and maintained collaborative relationships with colleagues throughout the enterprise to support the successful development and implementation of the new business model.• Led and drove associate working group to foster support for the business objectives and employee development and engagement. Show less
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Senior Copywriting Specialist
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Aug 2009 - Oct 2011
• Collaborated with Marketing associates and associates in other business units to ensure that marketing materials were creative, effective, compliant and strategic.• Strategized, brainstormed and drove to completion concepts and supporting materials for quarterly Power Hour sales calls, semi-annual national sales meetings, and other marketing and sales campaigns on an as-needed basis. June 2011 Power Hour recorded all-time high of 3,257 RSVPs.• Copyedited and proofread all marketing materials to ensure accuracy and clarity of message, as well as to enforce Marketing department’s “zero defect” policy.• Served as strategic partner for channel marketing managers, creating ad hoc copy for letters and e-mails from internal and external wholesalers, SRMs and others on as-needed basis.• Reinforced the guidelines set in the Annuity Marketing Style Guide and updated on a quarterly basis. • Led Marketing’s Internal Communications team, managing nine team members to coordinate and produce monthly newsletter distributed to Marketing department and Senior Leadership team. Show less
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Globe Pequot Press
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Book and Periodical Publishing
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1 - 100 Employee
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Acquisitions Editor
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2005 - 2009
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Associate Editor
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1999 - 2001
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Education
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2000 - 2004
Trinity College-Hartford
MA, English -
2011 - 2015
West Virginia University
Integrated Marketing Communications -
1993 - 1996
University of North Carolina at Greensboro
BA, English
Community
