Experience

RealSelf

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Industry Partnerships

  • May 2022 - Present

• Director, Revenue Operations - Industry Partnerships

  • Feb 2022 - May 2022

• Head of Revenue Operations, Industry Partnerships

  • Feb 2021 - Mar 2022

• Senior Manager, Client Services

  • Jan 2019 - Feb 2021

  I manage and mentor a team of client services managers on the National Advertising team who are responsible for implementation of industry programs. We work with top aesthetic brands and develop and implement unique marketing programs that allow our advertisers to reach aesthetic consumers and providers.

• Manager, Client Services

  • Apr 2017 - Dec 2018

• Senior Account Manager

  • Oct 2015 - Apr 2017



Meredith Corporation

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Director, Client Services

  • Feb 2015 - Oct 2015

  Oversaw a team of Account Managers and Product Marketing Managers who contributed and managed $15M+ in booked revenue.

• Manager, Sales Accounts

  • Jul 2012 - Feb 2015

  Managed and mentored a team of 4 Account Managers responsible for $13M in booked revenue. Partnered with sales managers to develop sales strategy and growth for program renewals/ client retention. Foster relations between agencies and clients. Assisted in Meredith's acquisition of Allrecipes; provided strategic guidance on process and ad product improvements and developed workflows to streamline the sales integration between Allrecipes and Meredith Women's Network.



Allrecipes.com

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Account Manager (Integrated Sales & Marketing)

  • Feb 2011 - Jul 2012

  Acted as the internal digital sales representative on integrated sales and marketing campaigns. Collaborate with integrated sales and marketing teams to develop engaging and creative integrated digital media plans that span both print and digital across readers digest properties. Manage sales initiatives for Allrecipes.com Canada - managed the relationship with our outside Canada digital sales firm. Clients included General Mills, Kraft, Heinz. Acted as the internal digital sales representative on integrated sales and marketing campaigns. Collaborate with integrated sales and marketing teams to develop engaging and creative integrated digital media plans that span both print and digital across readers digest properties. Manage sales initiatives for Allrecipes.com Canada - managed the relationship with our outside Canada digital sales firm. Clients included General Mills, Kraft, Heinz.



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Advertising Account Manager - East Cost Strategic Accounts

  • Jun 2008 - Feb 2011

  Served as the post sales account manager for Disney's strategic clients, Responsible for driving ad revenue for Disney.com’s family of sites: Disney.com, DisneyChannel.com, DisneyXD, Family.com, FamilyFun.com. Project managed multimillion-dollar cross-platform strategic accounts including Verizon, Smuckers, Kodak, Johnson & Johnson, Sears and Wal-Mart. Collaborated with clients, their agencies as well as Disney's internal business units: TV, Radio, Mobile and Print to launch branded… Show more Served as the post sales account manager for Disney's strategic clients, Responsible for driving ad revenue for Disney.com’s family of sites: Disney.com, DisneyChannel.com, DisneyXD, Family.com, FamilyFun.com. Project managed multimillion-dollar cross-platform strategic accounts including Verizon, Smuckers, Kodak, Johnson & Johnson, Sears and Wal-Mart. Collaborated with clients, their agencies as well as Disney's internal business units: TV, Radio, Mobile and Print to launch branded advertising programs. Responsible for providing and analyzing in-depth campaign performance reports using various data platforms and making strategic recommendations to optimize campaigns based on my client's ROI objectives.

• Associate Advertising Account Manager

  • Aug 2007 - Jun 2008

  Responsible for the coordination of sponsorship and standard online media campaigns. Streamlined efforts across internal stakeholders; such as Sales, Sales Programs, Marketing, Inventory Management, Ad Production, and Finance. Duties included contract processing, organizing, testing, and deployment of creative, analyzing, and distributing campaign performance reports and post-campaign evaluations.



Bureau of Education & Research

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Program Manager

  • Oct 2005 - Aug 2007