Heather Bowman
Marketing Executive at Fox 42 KPTM- Claim this Profile
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Bio
Graeme Swain
Heather has a strong grasp of the SEO world and has mastered all the keywords for all of our restaurants, and continues to do so. One cannot survive in this world without being found by keywords in Google and other search engines, organic or paid and she has got us that for the last 5 years. Not only does she generate traffic but she generates the qualification and measurement of the traffic. Marketing dollars are hard to come by and the spend HAS to be measured with restaurants, and any business but she really brings the quantification to the table. There is definitely and art to what she does and she is a Picasso of SEO.
Graeme Swain
Heather has a strong grasp of the SEO world and has mastered all the keywords for all of our restaurants, and continues to do so. One cannot survive in this world without being found by keywords in Google and other search engines, organic or paid and she has got us that for the last 5 years. Not only does she generate traffic but she generates the qualification and measurement of the traffic. Marketing dollars are hard to come by and the spend HAS to be measured with restaurants, and any business but she really brings the quantification to the table. There is definitely and art to what she does and she is a Picasso of SEO.
Graeme Swain
Heather has a strong grasp of the SEO world and has mastered all the keywords for all of our restaurants, and continues to do so. One cannot survive in this world without being found by keywords in Google and other search engines, organic or paid and she has got us that for the last 5 years. Not only does she generate traffic but she generates the qualification and measurement of the traffic. Marketing dollars are hard to come by and the spend HAS to be measured with restaurants, and any business but she really brings the quantification to the table. There is definitely and art to what she does and she is a Picasso of SEO.
Graeme Swain
Heather has a strong grasp of the SEO world and has mastered all the keywords for all of our restaurants, and continues to do so. One cannot survive in this world without being found by keywords in Google and other search engines, organic or paid and she has got us that for the last 5 years. Not only does she generate traffic but she generates the qualification and measurement of the traffic. Marketing dollars are hard to come by and the spend HAS to be measured with restaurants, and any business but she really brings the quantification to the table. There is definitely and art to what she does and she is a Picasso of SEO.
Experience
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Fox 42 KPTM
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Marketing Executive
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Oct 2017 - Present
• Responsible for consulting and developing creative multi-channel marketing/media campaigns with brand management and awareness. Responsible for growing share of advertising and media spend across multiple channels • Exceeding sales goal by prospecting, building relationships, negotiating and closing business monthly. • Responsible for consulting and developing creative multi-channel marketing/media campaigns with brand management and awareness. Responsible for growing share of advertising and media spend across multiple channels • Exceeding sales goal by prospecting, building relationships, negotiating and closing business monthly.
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Owner Online Marketing Specialist
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Feb 2009 - Present
• Creating industry specific proposals for Local small businesses for digital marketing campaigns by developing customized websites and marketing packages along with Implemented aggressive marketing campaigns using SEO • Creating detailed Google my places accounts and addressing all current algorithms to achieve highest rankings • Client portfolio includes www.7mgrill.com , www.gatherjh.com , http://www.kymrodger.com , www.jhrea.com , www.dentalomaha.com , www.desmoinesheatingandcooling.com , www.widhalmcustomhomes.com , www.marylebonetavern.com Show less
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Online Marketing Specialist
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Mar 2012 - Present
• Maintained online retail product website, created and distributed promotional ads for product site • Managed & maintained affiliate/drop ship program • Responsible for developing social media programs • Managed content and SEO on multiple sites within company • Managed Ebay and Amazon seller central accounts • Prepared PNL’s for all online retail websites ROI • Maintained online retail product website, created and distributed promotional ads for product site • Managed & maintained affiliate/drop ship program • Responsible for developing social media programs • Managed content and SEO on multiple sites within company • Managed Ebay and Amazon seller central accounts • Prepared PNL’s for all online retail websites ROI
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The Reader
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United States
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Newspaper Publishing
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1 - 100 Employee
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Independent Print/Digital Services Sales Consultant | November 2016 – October 2017
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Nov 2016 - Oct 2017
• Cold calling prospects for advertising in The Reader print and digital • Prepared and presented presentations and proposals for potential clients • Cold calling prospects for advertising in The Reader print and digital • Prepared and presented presentations and proposals for potential clients
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Herbal Remedies USA LLC
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United States
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Technology, Information and Internet
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Online Marketing Executive October 2004 – December 2010
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Oct 2004 - Dec 2010
• Managed all website content and products categorized entire website with over 4,500 products • Maintained first page position on free organic search, maintained all CPC ad campaigns with very aggressive high budgets on Yahoo! Search (formally Overture), Google, Bing, MSN, and Ask.com, and tracked the affiliate program with over 230 affiliates • Improved website performance through java script tracking methods improving shopping cart integrations and e-commerce conversion methods to increase net sales • Created all analytical reporting data to quantify the conversions from performing keywords vs. non-performing keywords • Produced and designed all newsletters for HerbalRemedies.com and implemented tracking codes to find importance of content and performance of articles to revenue • Created all analytical reporting data to quantify the conversions from performing keywords vs. non-performing keywords Show less
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Team Car Care Dba Jiffy Lube
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United States
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Consumer Services
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400 - 500 Employee
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Assistant Manager to Payroll/HR March 1999 - March 2008
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Mar 1999 - Mar 2008
• Managed all things HR and payroll to include bi-weekly payroll for over 2300 employees and 401K compliance reports, wage garnishments, benefits packages and COBRA, terminations and end pay • Oversaw back-end information systems and processes to ensure on schedule and within budget project completion• Leveraged a strong interpersonal skillset to develop relationships with potential global partners, formalizing strategic account plans that secured new relationships
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HR/Payroll
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1999 - 2004
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Education
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1990 - 1994
Burke High School
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