Heather Blomberg

Content Marketing Manager at Harvest Growth
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Location
US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Content Marketing Manager
      • Mar 2022 - Present

      Product marketing creative expert at advertising agency and production company specializing in infomercial production, digital marketing, and social media for up to 12 brands/clients at a time Script writer for digital video advertisements Brand copywriting and content creation for HG and client ads, websites, blogs and organic content Responsible for client social media platforms, including content creation, copywriting, scheduling and management Copywriter for client e-commerce Shopify websites, as well as assist with design and website updates Lead influencer marketing outreach and UGC creation for clients Collab with full creative team on final editing approval for client video ads Pre-production organization and creative direction on set Travel to off-site shoot locations as needed Show less

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jul 2021 - Feb 2022

      Manage Shopify Plus E-commerce store and all Digital Marketing assets. Oversee the US / Canada E-commerce website, vision, strategy and performance. Work directly with the Director of Marketing and CEO to align marketing strategies and sales goals. Manage multiple teams to ensure proper strategy goals and timelines are met for email marketing, social media promotion, and paid ads. Execute all online product launches and promotional sales, including product merchandising, banner assets and content marketing strategy. Work directly with the website development team to ensure all timelines for product launches, product page updates, new landing pages, etc are met. Oversee social media content marketing strategy, calendar, timelines, and manage influencer marketing outreach and sponsorship. Manage loyalty program and work closely with third party loyalty team to build customer satisfaction and retention. Work closely with CRM and paid channels to create a seamless user experience to increase conversions and reduce bounce rates and abandoned carts. Communicate with logistics team on inventory stock flow management. Review Google Analytics and sales reports to ensure targets are being met. Manage SEO on Shopify site, including landing pages, product pages, and blog pages. Travel to Rotterdam, Netherlands as needed for content marketing planning with Rotterdam team. Show less

    • Marketing Manager
      • May 2018 - Aug 2021

      Manage E-commerce Shopify platform, add and update product pages, copywriting for website and social platforms, manage SEO, and email marketing Manage sales, discount codes, paid ads promotions, and influencer marketing outreach Manage all Social Media platforms - content creation and editing, writing copy, posting schedule Plan and execute all local Vendor Expos / Pop-Up Shops - booking, set-up, sales, tear down Manage monthly and annual budgets Order product and manages rapport with wholesale providers Travel as needed Show less

    • Personal Trainer / Group Fitness Instructor
      • 2016 - 2018

      Meeting with clients one-on-one for workout sessions Initial assessment with new clients to build report and establish a starting point and goals Ongoing client retention and report Design of customized workout program based off the client’s individual needs, as well as implementation and progression of each program Designing and leading workouts in a group/class setting weekly Meeting with clients one-on-one for workout sessions Initial assessment with new clients to build report and establish a starting point and goals Ongoing client retention and report Design of customized workout program based off the client’s individual needs, as well as implementation and progression of each program Designing and leading workouts in a group/class setting weekly

    • United States
    • Retail
    • 700 & Above Employee
    • Softlines Manager
      • 2015 - 2016

      Lead and manage apparel team staff (10+) Handle merchandise inventory, censoring, and placement/layout in store Responsible for leading entire sales floor during Sales Floor Leader shifts Assist other managers with customer relations and satisfaction Responsible for interviewing, hiring and training new apparel staff members Lead and manage apparel team staff (10+) Handle merchandise inventory, censoring, and placement/layout in store Responsible for leading entire sales floor during Sales Floor Leader shifts Assist other managers with customer relations and satisfaction Responsible for interviewing, hiring and training new apparel staff members

    • Operations Assistant
      • 2013 - 2016

      Assist in vendor booth at many young, college, and professional sports events Responsible for taking customized orders, giving suggestions, printing the shirt, and customer satisfaction Set up and break down of vendor booths Training and leader new staff members Assigned as manager when needed Responsible for tracking inventory Travel as needed Assist in vendor booth at many young, college, and professional sports events Responsible for taking customized orders, giving suggestions, printing the shirt, and customer satisfaction Set up and break down of vendor booths Training and leader new staff members Assigned as manager when needed Responsible for tracking inventory Travel as needed

    • Marketing Intern
      • 2013 - 2013

      Worked directly under supervision of Marketing Manager and Marketing Coordinators. Assist in managing the marketing master calendar and swag inventory Assist in athlete photo shoots, media days, and autograph signing days. Responsible for leading Premium Suite clientele to view player warm-ups on the field and provide exceptional fan experience. Various secretarial office duties. Worked directly under supervision of Marketing Manager and Marketing Coordinators. Assist in managing the marketing master calendar and swag inventory Assist in athlete photo shoots, media days, and autograph signing days. Responsible for leading Premium Suite clientele to view player warm-ups on the field and provide exceptional fan experience. Various secretarial office duties.

    • Personal Trainer
      • 2007 - 2011

      Perform initial assessment and developed an exercise program based on the individual’s starting point and goals Meet with clients twice weekly on a one-on-one basis for workout sessions Demonstrate and observe proper form and technique Ongoing client motivation and support Perform initial assessment and developed an exercise program based on the individual’s starting point and goals Meet with clients twice weekly on a one-on-one basis for workout sessions Demonstrate and observe proper form and technique Ongoing client motivation and support

Education

  • Metropolitan State University of Denver
    Bachelor’s Human Performance & Sport, Sport Industry Operations; Marketing Minor
    2007 - 2013

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