Heather Bickerton

General Manager at Chicago Dutch Lions FC
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Contact Information
us****@****om
(386) 825-5501
Location
Aurora, Illinois, United States, US
Languages
  • German Elementary proficiency

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Bio

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Experience

    • Sports Teams and Clubs
    • 1 - 100 Employee
    • General Manager
      • Mar 2023 - Present

      Oversee all aspects of the running of the club, including sponsorship, ticketing, marketing, public relations, community relations, merchandise, recruiting, and team operations. Oversee all aspects of the running of the club, including sponsorship, ticketing, marketing, public relations, community relations, merchandise, recruiting, and team operations.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Founder & Director
      • Sep 2022 - Present
    • United States
    • Advertising Services
    • Founder & Director
      • Mar 2019 - Present

      - Website Design, Revamp & Management - Social Media Marketing - SEO & UX Optimization - Print & Digital Graphic Design - Consulting - Website Design, Revamp & Management - Social Media Marketing - SEO & UX Optimization - Print & Digital Graphic Design - Consulting

    • United States
    • Sports Teams and Clubs
    • 1 - 100 Employee
    • Chief Operations Officer
      • Aug 2021 - Sep 2022

      Streamline club processes and implement new communication and operating systems to increase efficiency and provide a better customer and employee facing platform. Simultaneously continue the roles of administration and marketing directior while onboarding new staff members into a hybrid role. Managed all staff members to ensure they are hitting targets, managing workload, and increasing effeciency.

    • Founder & General Manager - Semi Professional Teams
      • Dec 2017 - Sep 2022

      Created an adult program from inception to provide opportunities for college players and semi professional players looking to play over the summer months. Managed player recruitment, player management, league administration, team scheduling, travel operations and fan engagement. Managed Game day operations from set up, to live streaming, concessions, after parties and laundry. Facilitated the clubs budget of $75,000 and ensured we raised money to help cover costs for the season. Show less

    • Operations Director
      • Aug 2018 - Jul 2021

      Liaison with local leagues, state associations, tournaments and partners to maintain relationships, hit deadlines and promote the club in a postitve manner. Managed the club schedule for 15+ coaches and 67+ teams throughout the season for both practices, tournaments & game weekends. Helped increase club numbers by 1000% from 96 players to now over 900 over 6 years, and from 9 teams to 67 teams.

    • Marketing Director
      • Aug 2018 - Jul 2021

      Managed and redesigned the clubs website and social media channels to promote the brand in a positive manner and to upgrade the clubs UX online. Designed and created multiple graphics for digital and print for various club promotions and campaigns.

    • Marketing Coordinator
      • Aug 2016 - Jul 2018

    • Coach
      • Aug 2015 - Jul 2018

    • United States
    • Recreational Facilities
    • Director Of Operations - Soccer
      • Jan 2015 - Sep 2018
    • Spectator Sports
    • 1 - 100 Employee
    • Graphic Design Intern
      • Jan 2015 - Sep 2015
    • United States
    • Higher Education
    • 500 - 600 Employee
    • Women's Soccer Assistant Coach
      • Aug 2013 - May 2015
    • Assistant Coach for U19s Travel Team
      • Sep 2012 - May 2013

      Assisted in coaching for both training and games which consisted of the same girls I helped coach Indoor with last season. Learning more about the club scene in America. Assisted in coaching for both training and games which consisted of the same girls I helped coach Indoor with last season. Learning more about the club scene in America.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Tech News Writer
      • Aug 2010 - May 2013

      Currently a sports reporter for the schools own newspaper "Tech News". Produce a weekly article regarding the progress of the IIT Women's soccer team and occasionally news from the Athletic Department.

    • Student Athlete
      • Aug 2009 - May 2013

      B.S Biology & Minor in PsychologyPlayed for the Illinois Institute of Technology's Women's Soccer team for four years in the CCAC. Captained the side in my Senior Year as a centre midfielder/ attacker.

Education

  • North Park University
    Master of Business Administration (MBA)
    2013 - 2015
  • Illinois Institute of Technology
    Bachelor of Science (B.S.), Biology, General
    2009 - 2013
  • St.Wilfrids CofE High School, Blackburn, England
    2002 - 2009

Community

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