Heather Offermann

Senior Copywriter at LifeSci Communications
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Contact Information
us****@****om
(386) 825-5501
Location
Chapel Hill, North Carolina, United States, US

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Credentials

  • Communicating for Impact
    IDEO U
    Apr, 2023
    - Nov, 2024
  • Impactful Presentations
    IDEO U
    Apr, 2023
    - Nov, 2024
  • Storytelling for Influence
    IDEO U
    Feb, 2023
    - Nov, 2024

Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Copywriter
      • May 2022 - Present

      ▹ Leads and supports creative content creation and execution for 50+ healthcare and biotech clients. ▹ Develops strategic copy for corporate and brand messaging and positioning (ex. website writing, presentations, campaigns, and other marketing materials). ▹ Collaborates with scientists to distill complex scientific platforms into approachable copy. ▹ Designs and edits layouts and graphics for corporate websites and other marketing materials (ex. conference fact sheets, social media posts, team headshots, scientific illustrations/graphics). Show less

    • United States
    • Retail
    • 1 - 100 Employee
    • Merchandiser & Sales Associate
      • Sep 2021 - Present

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Design Intern
      • Dec 2021 - Feb 2022

      ▹ Assisted lead designer in creating page layouts, editing text and photographs, designing marketing materials and brand graphics, and preparing all assets for print publishing. ▹ Assisted lead designer in creating page layouts, editing text and photographs, designing marketing materials and brand graphics, and preparing all assets for print publishing.

    • United States
    • Market Research
    • 1 - 100 Employee
    • Research Analyst - Innovation Practice
      • Mar 2020 - Jan 2021

      ▹ As a market research analyst I investigated and analyzed consumer needs, wants, and motivations for over 15 unique projects with clients in healthcare, consumer, and industrial industries. Through one-on-one interviews and targeted surveys, my team and I worked together to deduce insights from in-depth qualitative and quantitative research results. My daily responsibilities included corresponding with clients and field partners, data analysis, virtual interview moderation, survey development and testing, and developing final report/materials. Show less

    • United States
    • Design Services
    • 1 - 100 Employee
    • Design Strategist
      • Dec 2019 - Feb 2020

      ▹ Conducted ethnographic research in Los Angeles, CA and Dallas, TX to learn about car maintenance habits. We analyzed learning outputs and uncovered key insights in consumer needs for a mobile app prototype. As a small team of four, we interviewed respondents across CA and TX and created consumer journey maps and persona profiles based on our research findings. ▹ Conducted ethnographic research in Los Angeles, CA and Dallas, TX to learn about car maintenance habits. We analyzed learning outputs and uncovered key insights in consumer needs for a mobile app prototype. As a small team of four, we interviewed respondents across CA and TX and created consumer journey maps and persona profiles based on our research findings.

  • NUSCI Magazine and Website - Northeastern University
    • Boston, Massachusetts, United States
    • Head of Communcations, Editor, Staff Writer, Designer
      • Sep 2015 - May 2019

      ▹ Managed all organization communications with current and prospective members. Was an active staff writer and editor for over 16 print issues. Collaborated with editing, marketing, design, photography, and web teams to produce entirely student-published magazines. ▹ Managed all organization communications with current and prospective members. Was an active staff writer and editor for over 16 print issues. Collaborated with editing, marketing, design, photography, and web teams to produce entirely student-published magazines.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Office Assistant - Behavioral Neuroscience & Biochemistry Office
      • Jan 2018 - Apr 2019

      ▹ Assisted faculty and program directors with a variety of administrative tasks (e.g., preparing exam materials, interacting with current and prospective students, course bookkeeping, event planning). ▹ Assisted faculty and program directors with a variety of administrative tasks (e.g., preparing exam materials, interacting with current and prospective students, course bookkeeping, event planning).

    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Research Assistant - Multiple Sclerosis Research Unit
      • Jul 2018 - Dec 2018

      ▹ Generated a preclinical mouse model for MS and performed mouse brain histology. ▹ Generated a preclinical mouse model for MS and performed mouse brain histology.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Research Assistant
      • Jul 2016 - Mar 2017

      ▹ Conducted qualitative and quantitative research to study neural modulation of aggressive behavior in mice. Planned and performed stereotaxic surgeries and behavioral assays. ▹ Conducted qualitative and quantitative research to study neural modulation of aggressive behavior in mice. Planned and performed stereotaxic surgeries and behavioral assays.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Personality Lab Research Assistant
      • Sep 2015 - Dec 2015

      ▹ Conducted qualitative analyses of human behaviors and personality traits as they related to guilt and shame. ▹ Conducted qualitative analyses of human behaviors and personality traits as they related to guilt and shame.

Education

  • Northeastern University
    Bachelor of Science - B.S., Behavioral Neuroscience
    2014 - 2019

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