Heather Trevenna

Director - Global Events and Community at Semperis
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Experience

    • United States
    • Computer and Network Security
    • 300 - 400 Employee
    • Director - Global Events and Community
      • Feb 2023 - Present

    • EMEA Marketing Director
      • Feb 2021 - Feb 2023

    • United States
    • IT Services and IT Consulting
    • 500 - 600 Employee
    • EMEA Marketing Manager
      • Apr 2020 - Feb 2021

    • United States
    • Computer and Network Security
    • 1 - 100 Employee
    • Head of Marketing - EMEA
      • Sep 2019 - Feb 2020

      - Reporting to the VP of Europe and responsible for all aspects of Marketing within EMEA. - Establishing a Marketing function within Cloud Conformity. - Working closely with the Head of Marketing North America on a number of global initiatives. - Refining the current HubSpot set up within the company and improving use of the tool company wide. - Reporting to the VP of Europe and responsible for all aspects of Marketing within EMEA. - Establishing a Marketing function within Cloud Conformity. - Working closely with the Head of Marketing North America on a number of global initiatives. - Refining the current HubSpot set up within the company and improving use of the tool company wide.

    • Switzerland
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing Director
      • May 2017 - Sep 2019

      - Reporting directly to the CMO and responsible for managing a global team of eight marketing staff across three cities with four direct reports. - Manage a digital consultant and external data analyst to aid with our marketing activities. - Managing the global marketing plan with key target markets based in the US and DACH region.- Overseeing all aspects of Quadrotech marketing, from the strategic management of an annual budget to the day-to-day aspects of all things digital and offline.

    • Marketing Manager
      • Jan 2017 - May 2017

      - Managing three team members- Content Manager, Marketing Executive and Content Writer- Working closely with the Marketing Manager (Events and Campaigns) to ensure a complete marketing plan is delivered - Developing messaging required and the design work to go with this for events and creating supporting collateral - Working with an external branding agency to create a unified brand between Quadrotech and acquired company Cogmotive- Communicating what marketing are working on to the entire company and ensuring marketing has an ‘open door’ policy for feedback

    • United Kingdom
    • IT Services and IT Consulting
    • Head Of Marketing
      • Jul 2015 - Dec 2016

      - Covering all aspects of Marketing required - Built a Marketing team - Organising company presence at international tradeshows - Maintaining company social media presence - Managing company online advertising including Google Ads and Bing - Building a sales pipeline using lead generation methods such as resource centre - Using Marketing Automation tools to manage lead nurturing - Managing content strategist role and providing guidance on priorities and proof reading - Creating and presenting a monthly metrics presentation showing web traffic, lead metrics and other vital data Key achievements - Working with designer to undertake a complete re-brand including new website - Implementing new automated emails for customers - Researching and then implementing a number of new lead generation methods

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Executive
      • Apr 2014 - Jul 2015

      - Assisting the Marketing Manager in the development of online and offline marketing activities, including email marketing and social media - Supporting the Marketing Manager with projects and activities consistent with the responsibilities of the role- Working as part of a team and overseeing the Marketing Assistant on a daily basis including proof reading- Researching and copywriting marketing communications including quarterly automotive e-newsletters, customer case studies, press releases and product datasheets - Project managing and attending a number of international trade conferences and exhibitions - Working with external designers on projects assigned from the Marketing Manager- Building the RealVNC brand both internally and externally- Liaising with internal and external stakeholders and acting as a representative of RealVNC at all times

    • Marketing Assistant
      • Feb 2012 - Apr 2014

      - Supporting the Marketing Manager and Marketing Executive with both online and offline marketing campaigns including designing and sending email campaigns to current and potential customers - Press release tracking and monitoring industry press - Sourcing and managing relationships with external suppliers - Sourcing, writing and art working case studies based on customers feedback - Assisting in the production of marketing literature such as product brochures and adverts - Organising travel, accommodation and information packs for global trade conferences and exhibitions - Supporting the Marketing Manager with projects and activities including NPD and brand development - Liaising with internal and external stakeholders and acting as a representative of RealVNC

  • Genera
    • Mount Maunganui, New Zealand
    • Admin/ Marketing Assistant
      • Feb 2011 - Jan 2012

      The original job role was to input fumigation jobs in to the computer system and communicate these to staff members across New Zealand. As the job role progressed I worked on rebranding the pest management division of the company including a new logo, name and range of promotional leaflets. I worked closely with website designers to make the new Genera website and the Genus website, the pest management division. I also organised the companies 40th anniversary celebrations which was an evening event held for staff, partners and clients- featuring a guest speaker, ex All Black Bull Allen.

    • United States
    • Retail
    • 700 & Above Employee
    • Supervisor
      • Jun 2010 - Jan 2011

      Supervising four members of staff on the Babies 'r' Us section of the shop. Also helping to supervise the customer services department and tills. Responsibilities included counting down tills, providing relief to staff in difficult conversations with customers in reference to refunds and making sure the department was fully stocked, and that staff were giving good customer service. Supervising four members of staff on the Babies 'r' Us section of the shop. Also helping to supervise the customer services department and tills. Responsibilities included counting down tills, providing relief to staff in difficult conversations with customers in reference to refunds and making sure the department was fully stocked, and that staff were giving good customer service.

Education

  • Cambridge Marketing College
    Professional Diploma in Marketing, Marketing
    2013 - 2013
  • University of Derby
    Marketing with broadcast media, Marketing
    2007 - 2010
  • Netherhall Sixth Form
    Information Technology, Drama, Philosophy and Ethics
    2005 - 2007
  • Newmarket Upper School

Community

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